https://www.programmatic-portugal.com/destaques daily 0.75 2026-04-02 https://www.programmatic-portugal.com/destaques/spotify-refora-a-sua-oferta-publicitria-com-os-novos-carousel-ads-e-patrocnios-exclusivos-de-playlists monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b831a50a-2547-4487-881d-01933621374e/Spotify.webp Destaques - Spotify reforça a sua oferta publicitária com os novos ‘Carousel Ads’ e patrocínios exclusivos de playlists - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-criteo-abre-o-go-ao-self-service-e-refora-a-sua-aposta-no-performance-impulsionado-por-ia monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/82c405d9-07a7-4ea6-977a-ad070157fe79/criteogo.webp Destaques - A Criteo abre o GO ao self-service e reforça a sua aposta no performance impulsionado por IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-automatizao-ganha-peso-na-seleo-de-criadores-para-campanhas-de-marca monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e7f52985-15c1-48b4-950c-7b20d0743bc0/Influencers%2Bmarketing.webp Destaques - A automatização ganha peso na seleção de criadores para campanhas de marca - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/em-parceria-com-jackie-lombard-e-a-aeg-presents-a-jcdecaux-promoveo-regresso-de-cline-dion-aos-palcos-em-frana-e-internacionalmente monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b5087306-2e15-4bfc-a1e3-136f1f7c9781/JCD+X+INTER+CONCERTS+X+AEG+PRESENTS+Ce%CC%81line+Dion+-+Concert+%C2%A9JCDecaux+%281%29.jpg Destaques - Em parceria com Jackie Lombard e a AEG Presents, a JCDecaux promove o regresso de Céline Dion aos palcos em França e internacionalmente - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-google-comea-a-reescrever-ttulos-e-gera-debate-entre-os-publishers monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b962d8cb-e64f-46b1-80f6-a116182ccea1/google-reescribir-titulares.webp Destaques - A Google começa a reescrever títulos e gera debate entre os publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-iab-tech-lab-impulsiona-a-publicidade-agntica-com-o-aamp monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9dca3746-b572-4bd4-b522-02d41fa1c70f/iab-tech-lab-agentic-ai.webp Destaques - O IAB Tech Lab impulsiona a publicidade agentic com o AAMP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-yahoo-procura-o-seu-lugar-na-inteligncia-artificial-defendendo-o-trfego-para-os-publishers monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6e5bf9b4-ef7b-4828-a057-312fbdc16646/yahoo-publishers+%281%29.webp Destaques - A Yahoo procura o seu lugar na inteligência artificial defendendo o tráfego para os publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-amazon-prepara-no-reino-unido-um-acordo-pioneiro-de-udio-publicitrio-com-a-dax monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a2df493d-b001-4e05-8dd7-9013a29883f4/Amazon%2BAlinaza%2BDAX.webp Destaques - A Amazon prepara, no Reino Unido, um acordo pioneiro de áudio publicitário com a DAX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/openai-estende-o-seu-piloto-de-publicidade-e-planeia-expanso-internacional monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/24f3672b-6bb5-4ad5-8e7b-776d939aacb7/open-ai-expansion.webp Destaques - OpenAI estende o seu piloto de publicidade e planeia expansão internacional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-televises-europeias-pedem-unio-europeia-que-regule-os-grandes-sistemas-operativos-de-ctv monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/be25c99f-4207-4462-8f53-4ff50d3b5b52/CTV%2BEurope.webp Destaques - As televisões europeias pedem à União Europeia que regule os grandes sistemas operativos de CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-youtube-renova-o-brandconnect-com-ia-e-lana-creator-partnerships-para-ligar-marcas-e-criadores monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4ca2ba36-1420-4bbd-bca2-3e40d4bf1343/YT%2Bnuevas%2Bherramientas.webp Destaques - O YouTube renova o BrandConnect com IA e lança Creator Partnerships para ligar marcas e criadores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-meta-lana-novas-ferramentas-de-retail-media-e-para-criadores-com-o-objetivo-de-captar-mais-investimento-publicitrio monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a546e75f-01e4-4f70-b23f-4a39262e2600/meta-retail-media-creadores.webp Destaques - Meta lança novas ferramentas de retail media e para criadores com o objetivo de captar mais investimento publicitário - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-regulao-da-ia-divide-especialistas-e-players-do-setor monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/178df1c1-7cf8-4eeb-8b34-0736fd41a7f7/regulacion-ia.webp Destaques - A regulação da IA divide especialistas e players do setor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-alibaba-ajusta-a-sua-estratgia-para-se-adaptar-era-da-agentic-ai monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/960be8c7-f1ff-441e-acd1-6e312d98b6c7/alibaba-agentic-ai.webp Destaques - A Alibaba ajusta a sua estratégia para se adaptar à era da Agentic AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-openai-anuncia-o-encerramento-do-sora-a-sua-app-de-criao-e-partilha-de-vdeos-com-ia monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/43f72f1e-45ea-4879-a621-75ba96d24a16/openai-cierra-sora.webp Destaques - A OpenAI anuncia o encerramento do Sora, a sua app de criação e partilha de vídeos com IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-agncias-enfrentam-o-desafio-de-diferenciar-as-suas-plataformas-de-ia monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ee50b6f1-aa98-48db-93af-4536a0915642/agencias-plataforma-ia.webp Destaques - As agências enfrentam o desafio de diferenciar as suas plataformas de IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-impulsiona-o-gemini-no-dv360-para-automatizar-o-planeamento-e-a-compra-de-meios monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5ed0184d-af94-4b23-b951-d236387c397c/Google-Gemini-DV360.webp Destaques - Google impulsiona o Gemini no DV360 para automatizar o planeamento e a compra de meios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ia-aplicada-modelos-hbridos-e-anlise-territorial-as-chaves-da-segunda-parte-do-pb-de-medio monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1cb25368-c7bb-49da-be35-2dc2949b27e9/Breakfast%2Bmedicion%2BBenito%2BIAS.webp Destaques - IA aplicada, modelos híbridos e análise territorial: as chaves da segunda parte do ‘PB’ de Medição - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/adf3d49a-dce7-47fc-be39-67a2041b83f9/Mesa%2BSalva%2BPB%2BMedicion.webp Destaques - IA aplicada, modelos híbridos e análise territorial: as chaves da segunda parte do ‘PB’ de Medição https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/250e8e4a-96c5-4b89-ae24-d0d2f862cd2f/PB%2BMedicion%2BBeintoo.webp Destaques - IA aplicada, modelos híbridos e análise territorial: as chaves da segunda parte do ‘PB’ de Medição https://www.programmatic-portugal.com/destaques/a-indstria-publicitria-exige-uma-medio-mais-conectada-consensual-e-acionvel monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/412a1165-5d4d-40d9-a2c5-4fdd65b1f13d/Breakfast%2BMikel%2BLekaroz%2BMedicion.webp Destaques - A indústria publicitária exige uma medição mais conectada, consensual e acionável - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a14f8c85-37a5-4fd4-a22e-79e9d5af19af/Miguel%2B%C3%81ngel%2BFont%C3%A1n%2BAIMC.webp Destaques - A indústria publicitária exige uma medição mais conectada, consensual e acionável https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d2cb8aa0-f12b-415c-8814-c532051197a3/Mario%2BTorija%2BBreakfast%2BMedicion.webp Destaques - A indústria publicitária exige uma medição mais conectada, consensual e acionável https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/de7479e8-6b18-4193-a566-d35bd752aecf/Mesa%2BMedicion%2BPepe.webp Destaques - A indústria publicitária exige uma medição mais conectada, consensual e acionável - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-omnicom-group-aproveita-o-contexto-de-incerteza-e-junta-se-publicis-groupe-na-auditoria-the-trade-desk monthly 0.5 2026-03-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5c456af5-6c6b-4a59-b6f4-59d05e487858/Omnicom-TTD.webp Destaques - A Omnicom Group aproveita o contexto de incerteza e junta-se à Publicis Groupe na auditoria à The Trade Desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-google-abre-a-possibilidade-de-os-publishers-optarem-por-no-aparecer-nos-seus-resumos-de-ia monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4561e74a-fb33-47fb-af60-02199a9da14b/google-cma.webp Destaques - A Google abre a possibilidade de os publishers optarem por não aparecer nos seus resumos de IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-udio-in-store-ganha-relevncia-como-canal-estratgico-no-mbito-do-retail-media monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6c51f7ca-5701-4c67-b5c8-6074dac18605/retail-media-audio.webp Destaques - O áudio in-store ganha relevância como canal estratégico no âmbito do retail media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-meta-vai-transferir-para-os-anunciantes-europeus-o-custo-da-taxa-digital-a-partir-de-julho monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1624421f-7bc1-43a7-a906-84e8ebb8db41/meta-tasa.webp Destaques - A Meta vai transferir para os anunciantes europeus o custo da taxa digital a partir de julho - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/publishers-e-empresas-adtech-ensaiam-os-primeiros-sell-side-agents-para-vender-inventrio-com-ia monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3dfaeb47-eb45-4a03-8aaa-7eca5d4f2e83/IA%2BPublishers%2By%2BAdtech.webp Destaques - Publishers e empresas AdTech ensaiam os primeiros sell-side agents para vender inventário com IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-future-plc-impulsiona-o-helix-a-sua-ia-baseada-em-first-party-data-para-otimizar-audincias-e-campanhas monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/91d8891b-551b-4a05-bf23-aa3883624f2d/Future%2Bimpulsa%2BHelix.webp Destaques - A Future impulsiona o Helix, a sua IA baseada em first-party data, para otimizar audiências e campanhas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/jcdecaux-conquista-o-top-10-das-melhores-empresas-para-trabalhar-em-portugal monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/514bc28c-e47d-4ed3-8961-943c31c39ba6/JCD8.jpg Destaques - JCDecaux conquista o Top 10 das Melhores Empresas para Trabalhar em Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mark-meador-federal-trade-commission-coloca-o-foco-nos-cookies-e-nos-limites-da-autorregulao monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fc247151-7c35-4596-9324-b150812d4b70/Mark-Meador-ftc.webp Destaques - Mark Meador (FTC) coloca o foco nos cookies e nos limites da autorregulação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-modelo-de-preos-da-ia-entra-em-reviso-a-openai-estuda-cobrar-por-utilizao monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7013c2d7-f809-4336-a7de-c372e9304917/modelo-precios-ia.webp Destaques - O modelo de preços da IA entra em revisão: a OpenAI estuda cobrar por utilização - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-publicis-groupe-deixa-de-recomendar-a-the-trade-desk-a-alguns-clientes-aps-uma-auditoria-independente monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/385febab-0d4c-4668-ba0e-54ad9efbb8b6/Relacion%2BPublicis%2BTTD.webp Destaques - A Publicis Groupe deixa de recomendar a The Trade Desk a alguns clientes após uma auditoria independente - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-mercado-publicitrio-habitua-se-incerteza-e-evita-cortes-drsticos monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c918f9fd-b88a-4d93-a789-71e57559cdfe/mercado%2Bpublicitario.webp Destaques - O mercado publicitário habitua-se à incerteza e evita cortes drásticos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-indstria-adtech-lana-se-agentic-ai-mas-poder-estar-a-resolver-o-problema-errado monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3ca35fb7-5784-472d-8f27-a0c87e584fdc/adtech-agentic%2Bai.webp Destaques - A indústria AdTech lança-se à Agentic AI, mas poderá estar a resolver o problema errado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-shopify-vai-permitir-compras-a-partir-do-chatgpt-com-agentic-storefronts monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/378fd34e-7d76-432d-91dd-9d3b095601ec/Shopify%2Bprepara%2Bcompras%2Bdesde%2BChatGPT.webp Destaques - O Shopify vai permitir compras a partir do ChatGPT com “Agentic Storefronts” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/grupo-bauer-media-lana-centro-de-inovao-tecnolgica-em-portugal monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f3d84c60-f064-487b-88d7-572f33477350/cropped-eco-entrevista-salvador-ribeiro-2000px-015.jpg Destaques - Grupo Bauer Media lança centro de inovação tecnológica em Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-newsguard-lana-uma-ferramenta-para-detetar-websites-que-publicam-contedo-gerado-por-ia-em-larga-escala monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b3763689-2534-46df-9ba0-15d4f33732f2/NewsGuard%2Bwebs%2BIA.webp Destaques - A NewsGuard lança uma ferramenta para detetar websites que publicam conteúdo gerado por IA em larga escala - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-marcas-reforam-a-aposta-em-criadores-de-contedo-mdios-para-impulsionar-vendas-e-converso monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8760993f-bacc-4742-87e5-f18e7c5eaf41/Creadores%2Bde%2Bcontenido%2Bmarcas%2Bok.webp Destaques - As marcas reforçam a aposta em criadores de conteúdo médios para impulsionar vendas e conversão - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/capis-a-prxima-fase-da-performance-tv monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/62c4d1a4-de83-43bd-ab74-faafc62c7a99/capis-performance.webp Destaques - CAPIs, a próxima fase da performance TV? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-subscritores-o-novo-ativo-estratgico-dos-publishers-na-era-da-ia monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/24b1a0e0-ce24-4afc-9cb4-7ccfef758578/Suscriptores%2Bpublishers.webp Destaques - Os subscritores, o novo ativo estratégico dos publishers na era da IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-the-trade-desk-testa-a-criao-de-campanhas-com-ia-generativa-atravs-de-claude-numa-beta-fechada monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/93ca32ca-2f29-4158-b617-87c94cb8db47/The%2BTrade%2BDesk%2BBeta.webp Destaques - A The Trade Desk testa a criação de campanhas com IA generativa através de ‘Claude’ numa beta fechada - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-impacto-do-geo-na-visibilidade-de-publishers-e-anunciantes monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/297c9bf5-a9e6-46c7-bdaa-8cb5624f8dc2/seo-geo.webp Destaques - O impacto do GEO na visibilidade de publishers e anunciantes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/depois-do-caso-warner-qual-o-prximo-movimento-da-netflix monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc1f39dc-3f5f-4a60-a0f1-2e2fba1c9ffa/Netflix%2BM%26A.webp Destaques - Depois do caso Warner, qual é o próximo movimento da Netflix? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-mcp-torna-se-a-infraestrutura-da-ia-em-adtech-para-ligar-modelos-a-ferramentas-e-dados monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3850bce4-3318-4990-a218-bb3e433aadf5/Portada%2BMCP.webp Destaques - O MCP torna-se a “infraestrutura” da IA em AdTech para ligar modelos a ferramentas e dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/uma-nova-vaga-de-ma-acelera-a-consolidao-no-retail-media-e-confirma-que-o-crescimento-fcil-est-a-esgotar-se monthly 0.5 2026-03-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9fba22e-2384-4e9e-af1c-59be9cbeeb9d/M%26A%2Bretail%2Bmedia.webp Destaques - Uma nova vaga de M&A acelera a consolidação no retail media e confirma que o “crescimento fácil” está a esgotar-se - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/meta-atualiza-os-seus-sistemas-de-medio-e-atribuio monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/98e1959f-face-4ca0-b90f-4da34f87a432/meta-medici%C3%B3n-atribuci%C3%B3n.webp Destaques - Meta atualiza os seus sistemas de medição e atribuição - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-jcdecaux-renova-o-contrato-publicitrio-emblemtico-da-yarra-trams-em-melbourne monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/826e7acb-8f3c-46bb-8fad-95197bb5cffc/WhatsApp+Image+2026-03-11+at+09.49.25.jpeg Destaques - A JCDecaux renova o contrato publicitário emblemático da Yarra Trams em Melbourne - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-chatbots-de-ia-ameaam-transformar-o-search-no-retail-media monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/85361b46-d5c5-4bff-8d3c-e8d18f0321d2/chatbots%2Bde%2BIA%2Bretail%2Bmedia%2B%281%29.webp Destaques - Os chatbots de IA ameaçam transformar o search no retail media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/seo-e-paid-search-integram-se-na-era-do-zero-click monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/add9f97f-7b69-48a6-97ec-0146245c96bc/SEO%2By%2Bpaid%2Bsearch.webp Destaques - SEO e paid search integram-se na era do zero-click - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/dv360-refora-aposta-em-ctv-e-dooh-com-novas-funcionalidades-e-mudanas-estruturais-na-plataforma monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/81cfe9d6-5dc7-492a-9152-bedbed66a776/DV+360.png Destaques - DV360 reforça aposta em CTV e DOOH com novas funcionalidades e mudanças estruturais na plataforma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/jeff-green-compra-148-milhes-de-dlares-em-aes-da-the-trade-desk monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ae3894a-62d8-4cf6-b09b-b20fa2a234e3/acciones%2Bjeff%2Bgreen.webp Destaques - Jeff Green compra 148 milhões de dólares em ações da The Trade Desk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/x-incorpora-a-grok-no-seu-pitch-comercial-como-pilar-da-sua-estratgia-de-brand-safety monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a6ee6086-e0d7-4443-a013-e33669c66c8d/X-brand%2Bsafety.webp Destaques - X incorpora a Grok no seu pitch comercial como pilar da sua estratégia de brand safety - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-llms-j-desanonimizam-perfis-a-partir-de-texto-pblico-sem-necessidade-de-grafos-de-identidade monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/922c4c73-c9a3-49e7-899b-4905431e265f/LLMS.webp Destaques - Os LLMs já “desanonimizam” perfis a partir de texto público sem necessidade de grafos de identidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/netflix-refora-o-seu-ecossistema-publicitrio-com-capi-prpria-e-audincias-avanadas monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/62256754-dd4a-4dd2-8475-e5769384eb01/capi-netflix.webp Destaques - Netflix reforça o seu ecossistema publicitário com CAPI própria e audiências avançadas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-pondera-redirecionar-pesquisas-para-landing-pages-geradas-por-ia monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e7afc24e-3f27-4e08-aead-dd209ac29948/google-patente-landings-ia.webp Destaques - Google pondera redirecionar pesquisas para landing pages geradas por IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-jcdecaux-ganha-o-contrato-publicitrio-do-aeroporto-internacional-de-denver-den-por-10-anos monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bafd2fed-9c49-4bb7-8f8f-494b7ea3e23e/Aeroporto+Denver.png Destaques - A JCDecaux ganha o contrato publicitário do Aeroporto Internacional de Denver (DEN) por 10 anos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-agentes-de-ia-de-terceiros-j-podem-integrar-se-na-plataforma-da-liveramp monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a164d53-2a47-42a5-9edb-0497cbdf2ad4/agentic%2Bai%2Bliveramp.webp Destaques - Os agentes de IA de terceiros já podem integrar-se na plataforma da LiveRamp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/meta-testa-novas-ferramentas-para-melhorar-as-campanhas-de-retail-media-no-facebook-e-no-instagram monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bc99a8d8-e8cc-466b-920b-0b6d4104e494/meta-retail-media.webp Destaques - Meta testa novas ferramentas para melhorar as campanhas de retail media no Facebook e no Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-compra-programtica-em-ctv-cresce-mas-a-transparncia-continua-a-ser-um-desafio-bphhh monthly 0.5 2026-03-06 https://www.programmatic-portugal.com/destaques/a-compra-programtica-em-ctv-cresce-mas-a-transparncia-continua-a-ser-um-desafio monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/19787ff7-2aa4-446a-8034-1cf89cf11f4c/compra%2Bprogram%C3%A1tica%2Ben%2BCTV.webp Destaques - A compra programática em CTV cresce, mas a transparência continua a ser um desafio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-anunciantes-podero-comprar-anncios-do-chatgpt-atravs-da-criteo monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1b56088-f7d5-45e3-9bad-19437d8884ad/criteo-open%2Bai.webp Destaques - Os anunciantes poderão comprar anúncios do ChatGPT através da Criteo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-capacidade-de-operar-o-retail-media-escala-definir-as-empresas-de-referncia monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/112733d5-e774-448f-831f-ec28d396ade9/RM%2BAdtech.webp Destaques - A capacidade de operar o retail media à escala definirá as empresas de referência - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-blgica-abre-uma-investigao-antimonoplio-contra-a-google-pelas-suas-prticas-em-adtech monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a3d09458-9eb2-4041-a0ec-5aff276d1121/b%C3%A9lgica-google.webp Destaques - A Bélgica abre uma investigação antimonopólio contra a Google pelas suas práticas em AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-narrativa-da-ia-j-est-nas-grandes-agncias-mas-o-modelo-de-negcio-ainda-no monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7d313583-7ab5-4dcf-ab0f-f2d8005e0a71/relato%2Bde%2Bla%2BIA.webp Destaques - A narrativa da IA já está nas grandes agências, mas o modelo de negócio ainda não - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-guerra-de-protocolos-do-agentic-commerce-redefine-o-retalho monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5610452e-3f13-4513-8cfa-58750d3d95cc/protocolos%2BAgentic%2BCommerce.webp Destaques - A guerra de protocolos do Agentic Commerce redefine o retalho - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-melhorias-de-segmentao-e-medio-da-netflix-ads-suite-incentivam-o-investimento-em-ctv monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2ca806c8-8da0-4e31-bf16-f5040bef48f6/Netflix%2Bsuscripciones.webp Destaques - As melhorias de segmentação e medição da ‘Netflix Ads Suite’ incentivam o investimento em CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-wpp-redefine-a-sua-estratgia-e-abandona-o-modelo-holdco monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f3764304-d09f-4ed4-9f36-2730a50d0005/wpp-estrategia.webp Destaques - A WPP redefine a sua estratégia e abandona o modelo holdco - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-netflix-retira-se-da-disputa-pela-warner-bros-discovery-aps-uma-proposta-superior-da-paramount-global monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/df7b2519-2874-450a-b299-5dc5c6fdd572/Netflix%2Bse%2Bretira%2Bde%2Bla%2Bpuja%2Bpor%2BWarner.webp Destaques - A Netflix retira-se da disputa pela Warner Bros. Discovery após uma proposta “superior” da Paramount Global - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-the-trade-desk-lana-o-ventura-ecosystem-para-escalar-a-sua-proposta-em-ctv-para-alm-do-seu-prprio-sistema-operativo monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5025c803-0a48-4d1d-8932-57e33408c510/TTD%2BCTV.webp Destaques - A The Trade Desk lança o “Ventura Ecosystem” para escalar a sua proposta em CTV para além do seu próprio sistema operativo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-vdeo-podcast-cresce-enquanto-o-udio-continua-a-liderar-a-audincia monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59b8798d-0174-4e4a-843f-0a459119c3d1/video%2Bpodcast%2B-%2Baudio.webp Destaques - O vídeo podcast cresce enquanto o áudio continua a liderar a audiência - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-cmo-priorizam-o-crescimento-das-receitas-em-detrimento-do-brand-awareness monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3797cf5f-bb09-45ab-bb11-138e6b39ed7d/CMOs%2Bingresos%2Bbrand%2Bawareness.webp Destaques - Os CMO priorizam o crescimento das receitas em detrimento do brand awareness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/jcdecaux-assina-novo-contrato-de-10-anos-com-a-galeria-comercial-campus-so-joo-no-porto monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e1bfcad0-de32-486b-8c5a-f770726fa674/WhatsApp+Image+2026-02-26+at+14.15.35.jpeg Destaques - JCDecaux assina novo contrato de 10 anos com a galeria comercial Campus São João, no Porto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-youtube-ganha-peso-em-geo-e-j-surge-em-295-dos-google-ai-overviews monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8c1b6c6c-341f-465a-a511-d7c468c2add7/YT%2Ben%2Bchatgpt.webp Destaques - O YouTube ganha peso em GEO e já surge em 29,5% dos Google AI Overviews - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-dentsu-reorganiza-a-sua-estrutura-para-recuperar-competitividade-internacional monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/589c9402-8f94-40b3-9ac0-5a5aa9007490/dentsu-reordena-estructura.webp Destaques - A Dentsu reorganiza a sua estrutura para recuperar competitividade internacional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-netflix-prev-duplicar-o-seu-investimento-em-ctv-e-atingir-os-92-at-2027 monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ac479727-4c52-4286-b282-704b9a8c7cad/Netflix%2Bcuota.webp Destaques - A Netflix prevê duplicar o seu investimento em CTV e atingir os 9,2% até 2027 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-meta-testa-um-novo-modelo-de-suporte-s-agncias-baseado-num-canal-partilhado-e-em-especialistas-rotativos monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/38ef6e03-312d-4028-bd23-abfb8eed92ea/Art%C3%ADculos%2BWeb%2B1000x800%2B%2815%29.webp Destaques - A Meta testa um novo modelo de suporte às agências baseado num canal partilhado e em especialistas rotativos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-futuro-da-ctv-passa-pela-ia-pelo-streaming-e-pelo-contedo-live monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/646556c0-ccf5-4e53-a135-3f7fabf0add8/Screenshot+2026-02-25+112214.png Destaques - O futuro da CTV passa pela IA, pelo streaming e pelo conteúdo “live” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-jcdecaux-mede-o-que-no-se-v-ao-implementar-internacionalmente-a-nica-calculadora-de-impacto-global-das-campanhas monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/deeb49e1-afd9-4002-b4a4-e75b8a64e4fb/WhatsApp+Image+2026-02-24+at+09.18.48.jpeg Destaques - A JCDecaux mede o que não se vê, ao implementar, internacionalmente, a única calculadora de impacto global das campanhas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-indstria-de-ctv-exige-uma-medio-comum-para-poder-escalar-com-confiana-tm8ff monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fabb54f0-7b3d-43a3-b837-941628838c5d/Screenshot+2026-02-23+101331.png Destaques - A indústria de CTV exige uma medição comum para escalar com confiança - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f934ed7a-59f7-4600-a903-3584403ccbf9/Screenshot+2026-02-23+101356.png Destaques - A indústria de CTV exige uma medição comum para escalar com confiança https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/55ae66c5-15dd-461d-9cb3-7816041f9a5b/Screenshot+2026-02-23+101414.png Destaques - A indústria de CTV exige uma medição comum para escalar com confiança https://www.programmatic-portugal.com/destaques/best-buy-expedia-e-enterprise-mobility-entre-os-primeiros-anunciantes-no-chatgpt monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3ae54587-60a8-4c4a-ab92-2140e29be92f/BestBuy-Expedia-EnterpriseMobility-chatGPT.webp Destaques - Best Buy, Expedia e Enterprise Mobility, entre os primeiros anunciantes no ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-a-ia-est-a-redefinir-a-economia-dos-publishers monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fc328a78-f27a-4d30-b60d-5eeb244b23b1/ia-publishers.webp Destaques - Como a IA está a redefinir a economia dos publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-valor-da-omnicanalidade-e-do-first-party-data-na-ctv monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0ef750f8-1e07-4d04-988f-63521ae0afb3/Screenshot+2026-02-24+093355.png Destaques - O valor da omnicanalidade e do first-party data na CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f08d36fb-269a-461f-aacc-43b0f334f9b0/Screenshot+2026-02-24+093310.png Destaques - O valor da omnicanalidade e do first-party data na CTV https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eaa9f6c0-0dff-4e3e-bf7d-f660522ff5dc/Screenshot+2026-02-24+093247.png Destaques - O valor da omnicanalidade e do first-party data na CTV https://www.programmatic-portugal.com/destaques/a-omnicom-group-regista-perdas-de-941-milhes-de-dlares-no-quarto-trimestre-decorrentes-da-aquisio-da-interpublic-group monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dd1316d0-e3b1-4106-8683-1c1927bfeaf8/omnicom%2Bp%C3%A9rdidas.png Destaques - A Omnicom Group regista perdas de 941 milhões de dólares no quarto trimestre, decorrentes da aquisição da IPG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-inteligncia-artificial-avana-mas-o-cmo-continua-a-tomar-as-decises-no-marketing monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1ecf82bb-5381-4e81-ba18-f7d0e1f0abc9/cmo-ia.webp Destaques - A Inteligência Artificial avança, mas o CMO continua a tomar as decisões no marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/thg-e-a-the-trade-desk-expandem-o-retail-media-a-ctv-e-udio-com-dados-de-compra monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6adaf218-4ecc-4611-8617-2f7c645765ba/ctv%2Bretail%2Bmedia.webp Destaques - THG e a The Trade Desk expandem o retail media a CTV e áudio com dados de compra. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-grandes-publishers-reforam-a-sua-aposta-nas-subscries monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9d33eab7-8248-48eb-9f65-f0ad2a40c18d/publishers%2Bsuscrip.webp Destaques - Os grandes publishers reforçam a sua aposta nas subscrições - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/retail-media-networks-redes-reais-ou-apenas-espaos-publicitrios monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5b52ed0b-b32d-4622-920d-34805bbe51fc/retail%2Bmedia%2Bnetworks.webp Destaques - Retail Media Networks: redes reais ou apenas espaços publicitários? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-branding-liderar-o-investimento-em-2026-aps-um-2025-abaixo-das-expectativas monthly 0.5 2026-02-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/baaed921-c5e8-4eba-a1dc-0589026fa4e2/brand%2Bmarketing%2B.webp Destaques - O Branding liderará o investimento em 2026, após um 2025 abaixo das expectativas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-retargeting-chega-aos-chatbots-conversacionais monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bc86ef33-a308-465d-952b-e123fb7c65f7/retargeting%2Bchatbot.webp Destaques - O retargeting chega aos chatbots conversacionais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/omnicom-wpp-e-dentsu-juntam-se-ao-primeiro-teste-de-publicidade-dentro-do-chatgpt monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe562339-c2da-4682-8121-e40cde15b036/Agencias%2BChatgpt.webp Destaques - Omnicom, WPP e Dentsu juntam-se ao primeiro teste de publicidade dentro do ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/um-grupo-de-publishers-europeus-denuncia-a-google-pelo-uso-de-ia-no-search monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/26829fa9-4af3-4607-9aa1-41581217b1e2/Publishers%2Beuropeos%2B-%2Bgoogle.webp Destaques - Um grupo de publishers europeus denuncia a Google pelo uso de IA no Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/novas-regras-para-estandardizar-a-compra-programtica-em-ooh-e-dooh monthly 0.5 2026-02-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c6b52719-daec-4be4-b927-6111c2e81859/OAAA%2B-%2BDOOH%2B-%2BOOH.webp Destaques - Novas regras para estandardizar a compra programática em OOH e DOOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-youtube-quer-ser-mais-do-que-tv-premium-sem-perder-o-seu-adn-de-performance monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/43a3d65c-1688-496c-9711-6f7e0bb9d548/yotube-premiumtv-performance.webp Destaques - O YouTube quer ser mais do que TV premium, sem perder o seu ADN de performance. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-primeiro-dispositivo-da-openai-no-chegar-aos-clientes-at-ao-final-de-fevereiro-de-2027 monthly 0.5 2026-02-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3de11a5e-6ccc-472a-8955-238bbef350e0/OpenAI2027.webp Destaques - O primeiro dispositivo da OpenAI não chegará aos clientes até ao final de fevereiro de 2027 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/bruxelas-assinala-de-forma-preliminar-possveis-incumprimentos-do-dsa-no-design-do-tiktok monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1f952af-1180-4608-b49f-8c5ccbba8d31/bruselas-tiktok.webp Destaques - Bruxelas assinala, de forma preliminar, possíveis incumprimentos do DSA no design do TikTok - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-european-programmatic-tv-initiative-lana-a-segunda-fase-para-ajudar-a-escalar-a-tv-programtica-na-europa monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0d490c3c-9e79-49da-9594-6437c0c92a7c/eptvi-fase-dos.webp Destaques - A European Programmatic TV Initiative lança a segunda fase para ajudar a escalar a TV programática na Europa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-investimento-em-publicidade-digital-na-europa-atingir-os-2531-mil-milhes-de-dlares-em-2029 monthly 0.5 2026-02-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb3d5362-d738-43b2-afcb-5daee11f94b5/Chatgpt%2BOpenAi.webp Destaques - O investimento em publicidade digital na Europa atingirá os 253,1 mil milhões de dólares em 2029 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-openai-cria-uma-equipa-de-ads-integrity-para-blindar-a-estreia-de-anncios-no-chatgpt monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb3d5362-d738-43b2-afcb-5daee11f94b5/Chatgpt%2BOpenAi.webp Destaques - A OpenAI cria uma equipa de “Ads Integrity” para blindar a estreia de anúncios no ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/internalizar-a-programtica-oportunidade-e-desafio-para-as-equipas-de-marketing monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/16305f78-0701-416c-be95-9f00007a4ae1/Internalizar%2Bla%2Bprogram%C3%A1tica.webp Destaques - Internalizar a programática: oportunidade e desafio para as equipas de marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/yours-mine-ours-a-estratgia-do-dsp-da-yahoo-para-ativar-campanhas-com-agentes-externos-e-prprios monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7a86312d-aec4-4e10-9f11-4d7e7ae83d40/Yahoo%2BDSP.webp Destaques - “Yours, Mine, Ours”, a estratégia do DSP da Yahoo para ativar campanhas com agentes externos e próprios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-mrc-quer-que-o-adtech-deixe-de-ser-uma-caixa-negra monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/14520840-7ae0-43a9-bc7f-7516ec682d2a/mrc-adtech.webp Destaques - O MRC quer que o AdTech deixe de ser uma “caixa negra” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/gemini-ultrapassa-os-750-milhes-de-utilizadores-ativos-mensais monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ae5d7e2-e0dd-48d9-bfc3-3bdf83007cf9/Gemini%2Bsupera%2Blos%2B750%2Bmillones%2Bde%2Busuarios%2Bactivos%2Bmensuales.webp Destaques - Gemini ultrapassa os 750 milhões de utilizadores ativos mensais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-lego-refora-a-sua-equipa-interna-de-meios-programmatic monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59c9e717-c4a9-49ed-ad0e-e627516b092a/lego-programmatic-talent.webp Destaques - A Lego reforça a sua equipa interna de meios Programmatic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-ads-lana-em-beta-aberta-o-seu-mcp-server-para-integrar-agentic-ai monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/327469c9-b626-4ed0-80cf-5e66bce65774/Amazon%2BAds.webp Destaques - Amazon Ads lança em beta aberta o seu MCP Server para integrar Agentic AI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-rayo-a-nova-app-da-bauer-media-audio-portugal monthly 0.5 2026-02-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1a297d7-0c0e-4b16-9d99-056d7b8c2eff/template+aquisic%CC%A7o%CC%83es+pportugal+%281%29.png Destaques - O Rayo é a nova app da Bauer Media Audio Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/dooh-e-retail-media-credibilidade-e-omnicanalidade-marcam-o-rumo-em-2026 monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ef13adf4-3e3b-414e-9b58-c23ab5244a1d/1.webp Destaques - DOOH e Retail Media: credibilidade e omnicanalidade marcam o rumo em 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2b1eabdb-772e-499f-bfe6-a02804899753/2.webp Destaques - DOOH e Retail Media: credibilidade e omnicanalidade marcam o rumo em 2026 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/512c4fc6-3e6a-41e0-838f-bd194a049ec2/3.webp Destaques - DOOH e Retail Media: credibilidade e omnicanalidade marcam o rumo em 2026 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/53b4b5d3-8d9d-474c-a039-a76d1cafe666/4.webp Destaques - DOOH e Retail Media: credibilidade e omnicanalidade marcam o rumo em 2026 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/730ebdfd-a4af-4e49-beca-7025dc5368ff/5.webp Destaques - DOOH e Retail Media: credibilidade e omnicanalidade marcam o rumo em 2026 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-acr-consolida-se-na-ctv-mais-de-50-dos-compradores-j-o-utilizam-para-segmentao monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/28030c7d-b353-44f6-b0e7-5dae0d9a283f/ACR%2BCTV.webp Destaques - O ACR consolida-se na CTV: mais de 50% dos compradores já o utilizam para segmentação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-lana-o-project-eidos-para-unificar-a-medio-e-a-estandardizao-da-publicidade-digital monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8f7d673f-d8c0-4d3f-9a62-0d13c7a94be1/project%2Beidos%2Biab.webp Destaques - IAB lança o Project Eidos para unificar a medição e a estandardização da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-perplexity-aposta-no-crescimento-orgnico-na-era-da-ia monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/38bb7e39-99a7-4d3d-b999-06e9a02b0272/perplexity.webp Destaques - A Perplexity aposta no crescimento orgânico na era da IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-publicis-pondera-novas-aquisies-para-manter-a-sua-posio-aps-o-avano-de-omnicomipg monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/29016727-abea-41b2-a5a9-c9928868fe83/publicis.webp Destaques - A Publicis pondera novas aquisições para manter a sua posição após o avanço de Omnicom–IPG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-investimento-publicitrio-no-reino-unido-cresceu-114-no-terceiro-trimestre-e-101-em-2025 monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9ada19ca-efb7-4bb6-93a1-2142ea545a96/gasto%2Bpublicitario%2BUK%2B25.webp Destaques - O investimento publicitário no Reino Unido cresceu 11,4% no terceiro trimestre e 10,1% em 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/openai-fixou-um-mnimo-de-200-000-dlares-para-anunciar-no-chatgpt monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/85a6a35a-1dd8-47f1-b325-502eccecb63b/Noticia+142.1+PP.webp Destaques - OpenAI fixou um mínimo de 200 000 dólares para anunciar no ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-cma-quer-que-os-publishers-possam-excluir-os-seus-contedos-dos-ai-overviews-sem-desaparecerem-do-search monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0ddbd9a9-776e-485f-b0ce-744c010262c5/Google%2BCMA%2B.webp Destaques - A CMA quer que os publishers possam excluir os seus conteúdos dos AI Overviews sem desaparecerem do Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ctv-e-o-streaming-impulsionam-o-crescimento-da-publicidade-programtica-em-2026 monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fc22dbe2-8278-4a5d-819c-7fad86b037b9/ctv-streaming-publicidad-programatica-26.webp Destaques - A CTV e o streaming impulsionam o crescimento da publicidade programática em 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/zuckerberg-impulsiona-o-ai-shopping-e-prepara-agentes-de-compra-integrados-nos-feeds-e-no-whatsapp monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7ee0175e-d6cb-477b-ab9c-7f0ca8194a70/litigio%2Bmeta%2Bmadrid.webp Destaques - Zuckerberg impulsiona o “AI shopping” e prepara agentes de compra integrados nos feeds e no WhatsApp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-openai-vai-comear-a-testar-anncios-no-chatgpt-nos-planos-free-e-go monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e03a9cc7-b7c1-4a50-9e2b-1c4f862e2977/Open%2BAI.webp Destaques - A OpenAI vai começar a testar anúncios no ChatGPT nos planos Free e Go - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-microsoft-deixar-de-disponibilizar-cache-gratuito-para-o-prebid-que-impacto-ter-para-os-publishers monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7f75a76b-9cbe-4ee3-aed6-9f611e1c4d52/prebid-gratis.webp Destaques - A Microsoft deixará de disponibilizar cache gratuito para o Prebid: que impacto terá para os publishers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-pg-prepara-uma-mudana-na-sua-estratgia-de-media-impulsionada-por-ia-e-dados monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3a7c5869-a0f9-4c96-9a68-17de97eda5a9/Noticia+141.1+PP.webp Destaques - A P&G prepara uma mudança na sua estratégia de media, impulsionada por IA e dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-iab-europe-actualiza-os-padres-de-medio-de-retail-e-commerce-media-e-introduz-orientaes-para-flexi-ads monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/89165e2f-5905-4343-b316-fd0085a6e556/Noticia+140.1+PP.webp Destaques - A IAB Europe actualiza os padrões de medição de Retail e Commerce Media e introduz orientações para “Flexi Ads” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-wpp-integra-a-hogarth-e-as-equipas-da-ogilvy-e-da-vml-sob-a-nova-unidade-wpp-production monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/839ea360-aec9-4171-965c-181fa5d65967/Noticia+139.1+PP.webp Destaques - A WPP integra a Hogarth e as equipas da Ogilvy e da VML sob a nova unidade “WPP Production” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-tiktok-assegura-a-sua-continuidade-nos-eua-mas-o-debate-sobre-privacidade-e-controlo-continua-em-aberto monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ecd23222-e41c-4208-86cc-d490c1a0e7a9/Noticia+138.1+PP.webp Destaques - O TikTok assegura a sua continuidade nos EUA, mas o debate sobre privacidade e controlo continua em aberto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/agncias-em-2026-que-valor-real-aportam-hoje-e-como-o-conseguem-demonstrar monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7befca10-b861-40e6-befa-2900ca6a597e/1.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/df478483-bc0c-4c41-b0d2-a63384d899ac/2.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/27f111f1-a346-4e21-9b9c-db32af68fca1/3.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d741d540-fd63-447d-89f4-56e20e42594c/4.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1436be8d-8228-4b17-a5b9-dd6af7f4d951/5.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e33b0efb-e572-4662-9f32-3dcfd1bb83f5/6.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d3d5d2e8-a3aa-4bd3-bf8f-9ec426d44ef4/7.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c92f3682-2c0a-4211-8968-1748f5e75d16/8.webp Destaques - Agências em 2026: que valor real aportam hoje e como o conseguem demonstrar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-netflix-reformula-a-sua-oferta-pela-warner-72-mil-milhes-de-dlares-para-agilizar-a-votao monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/16c7784d-0eef-41a0-8e0d-b46ea5a77d8b/Noticia+137.1+PP.webp Destaques - A Netflix reformula a sua oferta pela Warner: 72 mil milhões de dólares para agilizar a votação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-amazon-impulsiona-um-ecossistema-programmatic-mais-aberto-com-o-seu-adaptador-prebid monthly 0.5 2026-01-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9b2babc-8544-4652-87b5-11617c2c953f/Noticia+136.1+PP.webp Destaques - A Amazon impulsiona um ecossistema programmatic mais aberto com o seu adaptador Prebid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ctv-em-2026-sem-uma-medio-comum-no-h-crescimento monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/29b595b5-68d5-4bd4-bb2c-8ca2c7026a0b/Noticia+135.1+PP.webp Destaques - CTV em 2026: sem uma medição comum, não há crescimento - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/446bab70-ff61-4626-81bc-16033dc57e8f/Noticia+135.2+PP.webp Destaques - CTV em 2026: sem uma medição comum, não há crescimento https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0323e698-34ba-43dd-a311-16cb76a68fb5/Noticia+135.3+PP.webp Destaques - CTV em 2026: sem uma medição comum, não há crescimento https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/26d09fd8-bf03-4848-827e-968561964e81/Noticia+135.4+PP.webp Destaques - CTV em 2026: sem uma medição comum, não há crescimento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-indstria-publicitria-adota-os-llms-mas-mantm-o-controlo-humano-sobre-o-investimento monthly 0.5 2026-01-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/96a040d7-e8de-4932-8d8c-ff021981cbae/Noticia+134.1+PP.webp Destaques - A indústria publicitária adota os LLMs, mas mantém o controlo humano sobre o investimento - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/publicidade-digital-na-europa-crescimento-slido-apesar-dos-desafios-de-confiana-e-medio monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/64def53f-f496-4851-84d2-a3dd8cc57133/Noticia+133.1+PP.webp Destaques - Publicidade digital na Europa: crescimento sólido apesar dos desafios de confiança e medição - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-sadas-a-bolsa-no-mobile-adtech-podero-reactivar-se-em-2026 monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a26bd619-3450-4429-818a-ae2e54313f6a/Noticia+132.1+PP.webp Destaques - As saídas a bolsa no Mobile AdTech poderão reactivar-se em 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pinch-ai-a-startup-que-combate-a-fraude-nas-devolues-no-e-commerce monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/35ba7047-5f7f-4a7e-a72f-e2cde0d66168/fraude.png Destaques - Pinch AI, a startup que combate a fraude nas devoluções no e-commerce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-amazon-leva-a-perplexity-para-os-tribunais-por-causa-do-comet-a-sua-ferramenta-de-compras-automatizadas monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/498fac63-dfd6-41c7-853b-ab43e0bbe146/Noticia+131.1+PP.webp Destaques - A Amazon leva a Perplexity para os tribunais por causa do Comet, a sua ferramenta de compras automatizadas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-microsoft-leva-as-compras-online-para-o-terreno-da-conversao monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/150c4cd8-b59a-48d9-8207-2443de99697a/Noticia+130.1+PP.webp Destaques - A Microsoft leva as compras online para o terreno da conversação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-comisso-europeia-reafirma-a-multa-de-295-mil-milhes-de-euros-google-e-aponta-para-conflitos-estruturais monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d7067499-5353-4782-a524-1cfc7b6fcd71/WhatsApp+Image+2026-01-19+at+12.18.42.jpeg Destaques - A Comissão Europeia reafirma a multa de 2,95 mil milhões de euros à Google e aponta para conflitos estruturais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/da-fase-piloto-ao-roi-real-assim-evolui-a-ia-no-marketing monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b811a532-5818-4bd8-b1d9-eb457c99a210/Noticioa+129.1+PP.webp Destaques - Da fase piloto ao ROI real: assim evolui a IA no marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-agncias-independentes-desafiam-os-grandes-grupos-com-tecnologia-ia-e-adtech monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f138f73c-bf98-45aa-8ff8-5710f586e4cf/Noticia+129.1+PP.webp Destaques - As agências independentes desafiam os grandes grupos com tecnologia, IA e AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-azerion-torna-se-a-primeira-adtech-espanhola-a-dar-o-salto-para-o-cinema monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e0cbab42-e78e-43d7-8c85-66eb3935c34f/Noticia+128.1+PP.webp Destaques - A Azerion torna-se a primeira Adtech espanhola a dar o salto para o cinema - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/vdeo-vertical-decises-estratgicas-e-transparncia-o-poder-dos-publishers-em-2026 monthly 0.5 2026-01-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c9bf41a7-e76e-4a4b-84d9-d6934af7775f/Noticia+127.1+PP.webp Destaques - Vídeo vertical, decisões estratégicas e transparência: o poder dos publishers em 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-warner-bros-rejeita-a-ltima-proposta-da-paramount-e-reafirma-o-seu-acordo-com-a-netflix monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/94c1a8bb-b90b-443a-95aa-5474d0ccaff3/Noticia+126.1+PP.webp Destaques - A Warner Bros rejeita a última proposta da Paramount e reafirma o seu acordo com a Netflix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-iab-europe-vence-o-recurso-e-o-tribunal-dos-mercados-belga-anula-a-validao-do-plano-corretivo-do-tcf monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/267ec0d5-2166-4758-9a8a-b8d64c347839/Noticia+122.1+PP.webp Destaques - A IAB Europe vence o recurso e o Tribunal de Mercado Belga anula a validação do plano corretivo do TCF - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-ces-2026-confirma-que-a-inovao-j-no-futurista-tangvel-e-escalvel monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/267ec0d5-2166-4758-9a8a-b8d64c347839/Noticia+122.1+PP.webp Destaques - O CES 2026 confirma que a inovação já não é futurista: é tangível e escalável - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/contagem-decrescente-para-a-openai-monetizao-anncios-e-a-sombra-da-google monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/05c91966-5c91-4cb8-8933-aeb424d5cb05/Noticia+121.1+PP.webp Destaques - Contagem decrescente para a OpenAI: monetização, anúncios e a sombra da Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ia-est-a-transformar-o-ma-em-adtech-do-hype-consolidao monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6f5121cb-03c0-473f-a3e7-30dcf63c9952/Noticia+120.1+PP.webp Destaques - A IA está a transformar o M&A em AdTech: do hype à consolidação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ia-e-o-social-commerce-entre-as-chaves-do-retalho-em-2026 monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bc0075ed-35d9-4267-89bb-09112abad932/Noticia+119.1+PP.webp Destaques - A IA e o social commerce, entre as chaves do retalho em 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/anncios-no-chatgpt-e-no-tiktok-o-desafio-de-manter-a-confiana-do-utilizador monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/80f4243c-3daf-48f2-973d-cae1487952c6/Noticia+118.1+PP.webp Destaques - Anúncios no ChatGPT e no TikTok: o desafio de manter a confiança do utilizador - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-fragmentao-na-ctv-um-obstculo-ou-uma-oportunidade monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a81f5dc5-0aea-4460-88ad-a04fc5c4bf3f/Noticia+117.1+PP.webp Destaques - A fragmentação na CTV: um obstáculo ou uma oportunidade? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-trs-formas-de-consolidao-do-commerce-media-para-2026 monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6554c119-976d-4885-b55b-4a7cdebfa85e/Noticia+117.1+PP.webp Destaques - As três formas de consolidação do Commerce Media para 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-evitar-que-os-anncios-em-chatbots-de-ia-afectem-a-confiana-do-consumidor monthly 0.5 2026-01-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6bf373c6-5f4e-448f-a259-7e66d88ccc8c/Noticia+116.1+PP.webp Destaques - Como evitar que os anúncios em chatbots de IA afectem a confiança do consumidor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ey-posiciona-as-redes-de-retail-media-como-ferramenta-full-funnel-para-alm-do-sponsored-search monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/50f15495-5eff-41ee-b45f-6606cf7ffb5e/Noticia+115.1+PP.webp Destaques - A EY posiciona as redes de Retail Media como ferramenta full-funnel para além do Sponsored Search - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-marcas-aceleram-a-aposta-em-agentic-ai-mas-travam-a-sua-autonomia-devido-ao-risco-reputacional monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1dd650eb-4120-47b9-8ec3-a8874817e9d9/Noticia+114.p+PP.webp Destaques - As marcas aceleram a aposta em Agentic AI, mas travam a sua autonomia devido ao risco reputacional - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ia-marca-2025-para-os-publishers-menos-cliques-vindos-do-google-e-mais-presso-para-monetizar monthly 0.5 2026-01-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8347f79c-1ebd-49ed-b2a1-67ee2dd95ce8/Noticia+113.1+PP.webp Destaques - A IA marca 2025 para os publishers: menos cliques vindos do Google e mais pressão para monetizar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-reforam-as-suas-estratgias-para-2026-perante-a-queda-do-cpm-no-open-market monthly 0.5 2026-01-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/32d71eaf-39a2-4e05-9347-8430ab9f72a2/Noticia+112.1+PP.webp Destaques - Os publishers reforçam as suas estratégias para 2026 perante a queda do CPM no open market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-startups-apostam-na-agentic-ai-para-automatizar-o-marketing-sem-perder-o-controlo-humano monthly 0.5 2025-12-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d093a09f-4008-4314-a4c5-e859ddde2e32/Noticia+112.1+PP.webp Destaques - As startups apostam na Agentic AI para automatizar o marketing sem perder o controlo humano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-querem-pr-fim-ao-scraping-por-ia-e-obter-uma-compensao-justa-pelo-seu-contedo monthly 0.5 2025-12-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d093a09f-4008-4314-a4c5-e859ddde2e32/Noticia+112.1+PP.webp Destaques - Os publishers querem pôr fim ao scraping por IA e obter uma compensação justa pelo seu conteúdo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-apis-perdem-protagonismo-face-aos-mcp-na-era-agentic monthly 0.5 2025-12-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7181f689-d47d-444b-8219-4c1027881f5f/Noticia+111.1+PP.webp Destaques - As APIs perdem protagonismo face aos MCP na era agentic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-os-publishers-podem-monitorizar-a-sua-visibilidade-em-ia monthly 0.5 2025-12-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1e7f54b2-d4c4-4724-913e-46974a2fdaed/Noticia+110.1+PP.webp Destaques - Como os publishers podem monitorizar a sua visibilidade em IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/youtube-e-netflix-a-concorrncia-que-est-a-redefinir-o-consumo-audiovisual monthly 0.5 2025-12-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6df46fb7-9e5b-4cc2-a51c-e6634b5d9ab9/Noticia+109.1+PP.webp Destaques - YouTube e Netflix: a concorrência que está a redefinir o consumo audiovisual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-agncias-pressionam-por-maior-transparncia-em-ctv-e-exigem-controlo-real-sobre-o-inventrio monthly 0.5 2025-12-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a2a4501-996b-43be-a752-cddcb0634dd0/Noticia+108.1+PP.webp Destaques - As agências pressionam por maior transparência em CTV e exigem controlo real sobre o inventário - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-agentes-de-ia-comeam-a-ganhar-terreno-no-programmatic-mas-ainda-esto-longe-da-licitao-em-tempo-real monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8733e3d6-d597-45ad-a7bd-24081daea213/Noticia+107.1+PP.webp Destaques - Os agentes de IA começam a ganhar terreno no Programmatic, mas ainda estão longe da licitação em tempo real - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-amazon-reposiciona-a-twitch-como-um-elemento-chave-da-sua-estratgia-em-ctv monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/067d0a8f-6c96-4433-9dfd-2e3858cd08f3/Noticia+106.1+PP.webp Destaques - A Amazon reposiciona a Twitch como um elemento-chave da sua estratégia em CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-samsung-ads-integra-se-com-a-apc-para-optimizar-campanhas-publicitrias monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c9700232-e5d7-4102-b557-6ab17d72c40a/Noticia+109.1+PP.webp Destaques - A Samsung Ads integra-se com a APC para optimizar campanhas publicitárias - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-retail-media-sai-da-loja-e-aposta-em-social-programtica-e-ctv-para-continuar-a-crescer monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/762c0493-f689-4a8e-b463-2b730c9f0a6d/Noticia+108.1+PP.webp Destaques - O Retail Media sai da loja e aposta em Social, Programmatic e CTV para continuar a crescer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-futuro-do-adtech-passa-pelos-chatbots-de-ia monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1d8628c-880e-4934-9690-287901b90ac8/Noticia+107.1+PP.webp Destaques - O futuro do AdTech passa pelos chatbots de IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-agncias-travam-o-hype-e-mostram-desconfiana-em-relao-aos-ai-agents-na-compra-programtica monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/74c003a5-4af9-43e5-b847-77387c8a2f15/Noticia+106.1+PP.webp Destaques - As agências travam o hype e mostram desconfiança em relação aos “AI agents” na compra programática - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-incrementalidade-a-nova-chave-para-medir-o-sucesso-no-retail-media monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/624c5c23-84e7-474b-9208-e704bf7b6e88/NOTICIA+105.1+PP.webp Destaques - A incrementalidade, a nova chave para medir o sucesso no retail media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/-lanada-a-verso-25-do-adcp monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0d65a16a-efbd-4db7-8cfd-7381037f07e4/Noticia+106.1+PP.webp Destaques - É lançada a versão 2.5 do AdCP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ia-impulsiona-o-crescimento-publicitrio-em-2025-mas-os-especialistas-antecipam-uma-desacelerao-at-2030 monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5f57fcec-fba2-430a-8d43-be1639b28ed9/Noticia+105.1+PP.webp Destaques - A IA impulsiona o crescimento publicitário em 2025, mas os especialistas antecipam uma desaceleração até 2030 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-os-publisher-cohorts-ajudam-a-superar-os-desafios-da-ia-no-trfego-online monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e74c3828-3a4a-44a8-9536-19ead0b73b00/Noticia+104.1+PP.webp Destaques - Como os publisher cohorts ajudam a superar os desafios da IA no tráfego online - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-presso-por-maior-transparncia-na-medio-publicitria-intensifica-se monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/29965812-bf1f-41e7-a13b-374ec1db15c7/Noticia+102.1+PP.webp Destaques - A pressão por maior transparência na medição publicitária intensifica-se - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iii-encontro-com-especialistas-do-setor-de-ma-programmatic-spain-pipeline-capital monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ba1be166-684d-4051-aa7e-79c70be2e145/Noticia+101.1+PP.webp Destaques - III Encontro com Especialistas do Setor de M&A | PROGRAMMATIC SPAIN & Pipeline Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/publishers-alertam-que-o-omnibus-acrescenta-obrigaes-mas-no-melhora-a-monetizao-baseada-em-dados monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3d01372a-380e-4361-a156-8ee60b66ea7d/Noticia+100.1+PP.webp Destaques - Publishers alertam que o ‘Omnibus’ acrescenta obrigações, mas não melhora a monetização baseada em dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/paramount-contra-ataca-com-uma-opa-hostil-aps-a-oferta-da-netflix-pela-hbo-max monthly 0.5 2025-12-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d4fbc8fc-37f6-45ab-a033-dc500c2c2e07/Noticia+99.1+PP.webp Destaques - Paramount contra-ataca com uma OPA hostil após a oferta da Netflix pela HBO Max - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/gemini-com-anncios-em-2026-o-rumor-o-desmentido-e-o-que-revela-o-verdadeiro-plano-da-google monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bce21c57-47c3-4a8c-97d7-edba8ac7b199/Noticia+98.1+PP.webp Destaques - Gemini com anúncios em 2026: o rumor, o desmentido e o que revela o verdadeiro plano da Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-comisso-europeia-abre-uma-investigao-google-pela-utilizao-de-contedos-online-no-treino-da-sua-inteligncia-artificial monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/781031c5-7d9e-4ff5-ae22-1e7c5f2bd897/Noticia+97.1+PP.webp Destaques - A Comissão Europeia abre uma investigação à Google pela utilização de conteúdos online no treino da sua inteligência artificial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/netflix-adquire-a-warner-bros-e-a-hbo-max-por-83-mil-milhes-de-dlares-redefinindo-o-panorama-do-streaming monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/16867ede-58f6-4182-87c8-47aa6d9ae695/Noticia+96.1+PP.webp Destaques - Netflix adquire a Warner Bros. e a HBO Max por 83 mil milhões de dólares, redefinindo o panorama do streaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-tech-lab-lana-deals-api-para-automatizar-e-normalizar-os-acordos-programticos monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3df652e9-f0fa-4192-a94f-cce16a06efd6/Noticia+94.1.webp Destaques - IAB Tech Lab lança ‘Deals API’ para automatizar e normalizar os acordos programáticos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-impacto-das-ai-overviews-da-google-como-esto-a-afetar-a-publicidade-e-os-rendimentos-dos-publishers monthly 0.5 2025-12-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/da15ff9c-9287-4c81-848a-141625233ea3/Noticia+95.1+PP.webp Destaques - O impacto das AI Overviews da Google: como estão a afetar a publicidade e os rendimentos dos publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-openx-refora-a-sua-equipa-orientada-para-agncias-e-aposta-num-modelo-ssp-orientado-pelo-comprador monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ddc9afbd-2428-48b7-9fe5-9fa14812fb34/Noticia+93.2+PP.webp Destaques - A OpenX reforça a sua equipa orientada para agências e aposta num modelo SSP orientado pelo comprador - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-newsweek-aposta-em-ia-para-uma-homepage-personalizada-e-interativa monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ddc9afbd-2428-48b7-9fe5-9fa14812fb34/Noticia+93.2+PP.webp Destaques - A Newsweek aposta em IA para uma homepage personalizada e interativa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-apostam-no-vdeo-vertical-curto-nos-seus-sites-para-potenciar-o-engagement monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/084fc9fc-1234-4246-9a93-950853187938/Noticia+93.1+PP.webp Destaques - Os publishers apostam no vídeo vertical curto nos seus sites para potenciar o engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-em-2025-aumentaram-as-suas-receitas-de-vdeo-e-de-publicidade-direta-mas-registam-uma-queda-na-publicidade-programtica-e-nas-subscries monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b5b36849-d1a8-491f-b4eb-ad64ff0bc862/Noticia+91.1+PP.webp Destaques - Os publishers em 2025 aumentaram as suas receitas de vídeo e de publicidade direta, mas registam uma queda na publicidade programática e nas subscrições - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-impacto-da-ia-como-a-queda-de-trfego-est-a-transformar-as-fuses-e-aquisies-nos-media monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b61c10c9-2ea6-486d-a489-0f183f659bed/Noticia+92.1+PP.webp Destaques - O impacto da IA: como a queda de tráfego está a transformar as fusões e aquisições nos media? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-broadcasters-de-ctv-devem-comear-a-medir-o-cpm-por-segundo-para-proteger-o-seu-crescimento monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c0da1d31-1fd8-45df-9ebd-b12f0a799534/Noticia+89.1+PP.webp Destaques - Os broadcasters de CTV devem começar a medir o CPM por segundo para proteger o seu crescimento - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-que-esperar-da-indstria-programtica-perante-um-ecossistema-google-em-constante-mudana monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ff23b360-bd75-4130-9f59-b01409464159/Noticia+88.1+PP.webp Destaques - O que esperar da indústria Programática perante um ecossistema Google em constante mudança - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-nvidia-d-os-primeiros-passos-em-adtech-enquanto-prepara-a-sua-expanso-na-ia monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f1a02651-97fb-4476-bdf8-c4e83065d7bf/Noticia+87.1+PP.webp Destaques - Nvidia dá os primeiros passos em AdTech enquanto prepara o próximo movimento em IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-cmo-entre-a-presso-do-cfo-a-ia-e-a-transio-para-modelos-baseados-em-resultados monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/28cf8eec-ac0b-4041-b29f-b073864110c5/Noticia+86.1+PP.webp Destaques - Os CMO, entre a pressão do CFO, a IA e a transição para modelos baseados em resultados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-primeiro-relatrio-europeu-da-iab-sobre-addressability-revela-progressos-desiguais-e-pede-maior-normalizao monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b18ec8a4-c7f8-489d-a8f8-c8e47399eaca/Noticia+85.1+PP.webp Destaques - O primeiro relatório europeu da IAB sobre addressability revela progressos desiguais e pede maior normalização - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-email-como-novo-muro-de-conteno-do-open-internet monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/54895a18-5c8f-4378-bac8-e1cd5ed6cdb6/Gossip+Boy+1.webp Destaques - O email como novo muro de contenção do Open Internet - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-ecr-inicial-da-televiso-posiciona-se-como-pea-chave-para-captar-ateno-em-ctv monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/825a0f85-3436-43eb-8c53-8a2b95f8bba5/Noticia+84.1+PP.webp Destaques - O ecrã inicial da televisão afirma-se como peça-chave para captar a atenção na CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-omnicom-conclui-a-compra-da-ipg-e-torna-se-no-maior-grupo-publicitrio-do-mundo monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ba5c93e-b79d-4122-8d5b-f2f93fd37fe2/Noticia+83.1+PP.webp Destaques - A Omnicom conclui a compra da IPG e torna-se o maior grupo publicitário do mundo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/programmatic-spain-celebra-a-v-edio-dos-ps-awards monthly 0.5 2025-11-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2a2db77e-9540-4397-8bfd-bd543c91c4df/Noticia+82.1+PP.webp Destaques - PROGRAMMATIC SPAIN celebra a V edição dos PS Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-rmns-aproximar-se-o-dos-20-do-investimento-publicitrio-em-2029-com-a-medio-como-principal-disciplina-em-falta monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/46460c22-5a0a-4f9e-b7de-be3cbd705f38/Noticia+81.1+PP.webp Destaques - As Retail Media Networks vão aproximar-se dos 20% do investimento publicitário em 2029, com a medição a manter-se como a principal lacuna por resolver - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-bloqueia-discretamente-o-acesso-dos-rastreadores-do-chatgpt-da-openai monthly 0.5 2025-11-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/71723608-2ad3-49d9-8842-29475234f1d6/Noticia+80.1+PP.webp Destaques - A Amazon bloqueia discretamente o acesso dos rastreadores do ChatGPT da OpenAI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-kroger-envia-emails-personalizados-com-insights-de-ia-aos-seus-fornecedores monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7dc881e5-f701-4631-be3e-7b13acfae258/NOTICIA+79.1+PP.webp Destaques - A Kroger envia emails personalizados com insights de IA aos seus fornecedores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-the-trade-desk-acelera-a-transio-para-o-kokai-e-semeia-dvidas-entre-os-traders monthly 0.5 2025-11-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0ce74f3e-54f9-4263-8577-91cabe37b4e3/Noticia+78.1+PP.webp Destaques - A The Trade Desk acelera a transição para o Kokai e semeia dúvidas entre os traders - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-juza-do-caso-antitrust-contra-a-google-pondera-forar-a-venda-do-seu-adx-aps-os-alegacoes-finais-do-departamento-de-justia-dos-eua monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f1868a60-75da-4d7f-bd1d-7e109760221c/Noticia+76.1+PP.webp Destaques - A juíza do caso antitrust contra a Google pondera forçar a venda do seu AdX após as alegações finais do Departamento de Justiça dos EUA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-zero-click-search-est-a-crescer-e-as-agncias-enfrentam-o-desafio-de-o-monetizar monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/86dbaa7c-99fa-4a40-b4e3-115456780f1d/Noticia+77.1+PP.webp Destaques - O Zero-Click search está a crescer e as agências enfrentam o desafio de o monetizar - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-digital-omnibus-da-ue-alivia-a-presso-regulatria-sobre-o-setor-adtech-mas-refora-o-poder-das-big-tech monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6282be34-e030-4c4c-9f31-76a50e2b615c/Noticia+75.1+PP.webp Destaques - O ‘Digital Omnibus’ da UE alivia a pressão regulatória sobre o setor AdTech, mas reforça o poder das Big Tech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-dependncia-do-interesse-legtimo-est-a-travar-o-crescimento-da-ctv monthly 0.5 2025-11-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/da778a18-fee4-4c2e-9f2e-354a24bfed3a/Noticia+74.1+P.P.webp Destaques - A dependência do interesse legítimo está a travar o crescimento da CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-relao-entre-a-omg-e-a-amazon-alimenta-as-suspeitas-de-uma-possvel-transferncia-de-investimento-da-the-trade-desk-para-a-amazon-dsp monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4663eef1-7a35-4c95-82d6-c1a0a792cc65/NOTICIA+73.1+PP.webp Destaques - A relação entre a OMG e a Amazon alimenta as suspeitas de uma possível transferência de investimento da The Trade Desk para a Amazon DSP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-google-refora-a-sua-aposta-no-youtube-e-no-display-perante-a-presso-da-pesquisa-com-ia monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aac7fc27-56e1-4d80-800b-5b292ad9a47e/NOTICIA+72.1+PP.webp Destaques - A Google reforça a sua aposta no YouTube e no display perante a pressão da pesquisa com IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/forbes-lana-um-paywall-dinmico-impulsionado-por-ia monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0d7d37ee-6708-47df-aafc-05fd4a06058e/Noticia+71.1PP.webp Destaques - Forbes lança um paywall dinâmico impulsionado por IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ctv-no-display-porque-continuamos-a-comprar-televiso-como-se-fosse-apenas-mais-um-banner monthly 0.5 2025-11-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9cc391f6-a081-45ae-914f-b2025e4d887c/Noticia+70.1+PP.webp Destaques - CTV não é Display: porque continuamos a comprar televisão como se fosse apenas mais um banner? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-google-lana-flight-deals-a-sua-nova-ferramenta-de-ia-para-planear-viagens monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2e42dc9b-fe3e-4ccd-bed4-a293ddd2fe26/NOTICIA+69.1+PP.webp Destaques - A Google lança “Flight Deals”, a sua nova ferramenta de IA para planear viagens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-meios-da-amrica-latina-hispanfona-j-podem-aceder-ao-gam360 monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7d1eeb3c-01d2-446d-a1f6-c05ceb71bd64/Noticia+68.1+PP.webp Destaques - Os meios da América Latina hispanófona já podem aceder ao GAM360 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-havas-estuda-a-entrada-na-wpp-atravs-de-uma-participao-minoritria monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c936da13-3fef-4a79-b351-9397bc971e6c/Noticia+67.1+PP.webp Destaques - A Havas estuda a entrada na WPP através de uma participação minoritária - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-amazon-ads-lana-anncios-de-vdeo-interativos-com-segmentao-geogrfica-no-prime-video monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/60b69735-5a4f-4762-bddb-3faccefc62d6/Noticia+66.1+PP.webp Destaques - A Amazon Ads lança anúncios de vídeo interativos com segmentação geográfica no Prime Video - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/essilorluxottica-reduz-o-cpv-em-14-em-ctv-ao-comprar-via-blockvantage monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/18bc14a7-1cb8-40c2-ad18-38c71c085fd8/Noticia+65.1+PP.webp Destaques - EssilorLuxottica reduz o CPV em 14% em CTV ao comprar via BlockVantage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-programmatic-spain-divulga-a-shortlist-dos-ps-awards-2025-estes-so-os-finalistas monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f74cb251-fcea-4e31-8fb6-b0a9d89967e4/Noticia+64.1+PP.webp Destaques - A PROGRAMMATIC SPAIN divulga a shortlist dos PS Awards 2025 — estes são os Finalistas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-iab-tech-lab-abre-a-consulta-pblica-do-agentic-rtb-framework-v10-o-seu-novo-standard-para-tornar-a-tomada-de-deciso-em-tempo-real-mais-segura-no-ecossistema-programtico monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/15034a2e-55cb-4c08-b621-a6f84d554d7e/NOTICIA+63.1+PP.webp Destaques - O IAB Tech Lab abre a consulta pública do ‘Agentic RTB Framework v1.0’, o seu novo standard para tornar a tomada de decisão em tempo real mais segura no ecossistema programático - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-paramount-skydance-mantm-as-suas-receitas-estveis-mas-regista-um-forte-crescimento-no-segmento-dtc-alcanando-2170-milhes-de-dlares monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5e143ab5-1b8e-426d-9243-f959f1b5af97/Noticia+62.1+PP.webp Destaques - A Paramount Skydance mantém as suas receitas estáveis, mas regista um forte crescimento no segmento DTC, alcançando 2.170 milhões de dólares - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-iab-tech-lab-e-o-iab-europe-abrem-a-consulta-pblica-do-tcf-v11-e-estabelecem-28-de-fevereiro-de-2026-como-data-limite monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/65bbc8fa-194f-4df4-8e36-b3612da91ee1/Noticia+61.1+PP.webp Destaques - O IAB Tech Lab e o IAB Europe abrem a consulta pública do TCF v1.1 e estabelecem 28 de fevereiro de 2026 como data limite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-index-exchange-junta-se-a-outras-ssp-e-processa-a-google-por-favorecer-a-adx-nos-leiles-de-publicidade monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f527eda9-f16c-4f48-8121-2ff234dedd24/Noticia+60.1+PP.webp Destaques - A Index Exchange junta-se a outras SSP e processa a Google por favorecer a AdX nos leilões de publicidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/associated-press-converte-dcadas-de-texto-fotografia-vdeo-e-udio-em-dados-legveis-por-mquinas monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b67ab489-a834-463f-a84b-2461f32d307d/Noticia+59.1+PP.webp Destaques - Associated Press converte décadas de Texto, Totos, Vídeo e Áudio em Dados legíveis por Máquinas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/jcdecaux-regista-9261-milhes-de-euros-e-reduz-a-faturao-em-23-no-terceiro-trimestre monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/897bd1fe-0947-44c5-ae60-209ffed4e5d9/Noticia+58.1+PP.png Destaques - JCDecaux regista 926,1 milhões de euros e reduz a faturação em 2,3% no terceiro trimestre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-impulsiona-a-adoo-do-kokai-por-85-dos-seus-clientes-num-trimestre-de-crescimento-econmico monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e069a2ab-027a-4cc3-8a5d-119927c7ef40/Noticia+57.1+PP.png Destaques - The Trade Desk impulsiona a adoção do Kokai por 85% dos seus clientes num trimestre de crescimento económico - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/magnite-e-the-trade-desk-diplomacia-programtica-em-tempos-de-desintermediao monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2a75ccc3-a8b8-4b56-b0d9-71c2c257ce74/Noticia+56.1+PP.webp Destaques - Magnite e The Trade Desk: diplomacia programática em tempos de desintermediação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-ads-dos-17-mil-milhes-no-q3-ao-assalto-programtico-do-q4 monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d0d8632c-a9a1-422d-9f6d-00866ee2a46a/Noticia+55.1+PP.webp Destaques - Amazon Ads: dos 17 mil milhões no Q3 ao assalto programático do Q4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/wpp-e-google-redesenham-a-web-para-a-era-da-pesquisa-com-ia monthly 0.5 2025-11-10 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1e2a3ee4-a8fc-43a2-8e25-f6e20eee1377/Noticia+54.1+PP.webp Destaques - WPP e Google redesenham a web para a era da pesquisa com IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/netflix-deixa-de-testar-o-seu-negcio-publicitrio-acelera-com-a-amazon-como-catalisador monthly 0.5 2025-11-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3feb4d3a-fa52-4b3d-932a-0138f7d13896/Noticia+53.1+PP.webp Destaques - A Netflix deixa a fase de testes: o seu negócio publicitário acelera com a Amazon como catalisador - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-wpp-j-compete-com-a-google-e-a-canva-em-ferramentas-de-ia-para-pequenas-e-mdias-empresas monthly 0.5 2025-11-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6f45ba5b-eea1-4c11-a8b5-d32b505c7793/Noticia+52.1+PP.webp Destaques - A WPP já compete com a Google e a Canva em ferramentas de IA para pequenas e médias empresas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/dreammedia-reage-judicialmente-e-questiona-a-legalidade-das-operaes-da-jcdecaux-em-portugal monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1eac0b66-c0e0-420e-ba96-0534c0affcf0/Co%CC%81pia+de+template+aquisic%CC%A7o%CC%83es+pportugal.jpg Destaques - DreamMedia reage judicialmente e questiona a legalidade das operações da JCDecaux em Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pm-nxtbigthing-a-ia-funciona-quando-h-mtodo-e-transparncia monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9c5b033-45a1-4ced-9a52-610aca8a5daa/Noticia+51.1+PP.webp Destaques - PM NxtBigThing: a IA funciona quando há método e transparência - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a3c95bdb-ab98-4580-ae5f-d44428e754fd/Noticia+51.2+PP.webp Destaques - PM NxtBigThing: a IA funciona quando há método e transparência - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ia-aplicada-sem-fumo-assim-foi-a-primeira-parte-do-pm-nxtbigthing monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/02d67dfa-13ed-4152-8ea2-7461f42d1703/Notica+50.1+PP.webp Destaques - IA aplicada sem fumo: assim foi a primeira parte do PM NxtBigThing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cc17db61-2367-4ee0-83b9-b06bbcb215d5/Noticia+50.2+PP.webp Destaques - IA aplicada sem fumo: assim foi a primeira parte do PM NxtBigThing - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fa4ec1b0-4708-4a66-a849-61a1ba4cdc5b/Noticia+50.3+PP.webp Destaques - IA aplicada sem fumo: assim foi a primeira parte do PM NxtBigThing - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ucp-da-liveramp-a-nova-camada-de-interoperabilidade-inteligente-que-pode-definir-a-prxima-dcada monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9c54ba0-31d2-4017-8573-adf6036ae45a/Noticia+49.1+PP.webp Destaques - UCP da LiveRamp: a nova camada de interoperabilidade inteligente que pode definir a próxima década - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pm-nxtbigthing-a-ia-acelera-a-publicidade-mas-o-critrio-continua-a-ser-humano monthly 0.5 2025-11-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9437a75c-9af5-43a0-b415-0059db8895b6/Noticia+48.1+PP.webp Destaques - PM NxtBigThing: a IA acelera a publicidade, mas o critério continua a ser humano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe4eecd5-cbd7-4139-89b6-38826e18961d/Noticia+48.2+PP.webp Destaques - PM NxtBigThing: a IA acelera a publicidade, mas o critério continua a ser humano - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-the-sun-desenvolve-um-agente-de-ia-para-negociar-compra-programtica-em-tempo-real monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5aedf1bd-caac-4aca-8fe0-2d65f099cd26/Noticia+47.1+PP+.webp Destaques - O The Sun desenvolve um agente de IA para negociar compra programática em tempo real - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-prebid-ajusta-os-tid-e-devolve-aos-publishers-o-controlo-sobre-o-sinal monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/65244b46-9edd-4de6-a201-3886ff16cbeb/Noticia+46.1+PP.webp Destaques - A Prebid ajusta os TID e devolve aos publishers o controlo sobre o sinal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-led-truck-media-chega-europa-e-lana-uma-rede-mvel-de-publicidade-exterior monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9284a81d-c216-490c-8a05-e5d1c8a47e79/Noticia+45.1+PP.webp Destaques - A LED Truck Media chega à Europa e lança uma rede móvel de publicidade exterior - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-uber-a-adelaide-e-a-kantar-criam-uma-mtrica-de-ateno-que-liga-a-exposio-ao-brand-lift monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3df20c79-8e89-4be8-92c6-372429e12f53/Noticia+43.1+PP.webp Destaques - A Uber, a Adelaide e a Kantar criam uma métrica de atenção que liga a exposição ao Brand Lift - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-particular-audience-lana-o-automated-ad-set-builder-e-elimina-a-configurao-manual-no-retail-media monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3df20c79-8e89-4be8-92c6-372429e12f53/Noticia+43.1+PP.webp Destaques - A Particular Audience lança o ‘Automated Ad Set Builder’ e elimina a configuração manual no Retail Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/e-se-a-tecnoplasmose-j-estivesse-a-guiar-o-marketing-sem-darmos-por-isso monthly 0.5 2025-11-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1d71b981-3916-43ed-a095-0163375d26a0/Noticia+42.1+PP.webp Destaques - E se a “tecnoplasmose” estiver a guiar o marketing sem darmos por isso? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-google-mexe-se-o-adx-aproxima-se-das-agncias-de-meios-e-comea-a-fechar-acordos monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/421f4612-c576-479c-8d85-695d6679ab2c/Noticia+41.1+PP.webp Destaques - A Google mexe-se: o AdX aproxima-se das agências de meios e começa a fechar acordos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ctv-consolida-se-como-canal-e-regista-um-aumento-de-31-nas-visualizaes-de-anncios-na-europa-e-de-8-nos-estados-unidos monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4c256dcd-2658-41b7-8684-51c11206d488/Noticia+40.1+PP.webp Destaques - A CTV consolida-se como canal e regista um aumento de 31% nas visualizações de anúncios na Europa e de 8% nos Estados Unidos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-media-rating-council-probe-que-a-verificao-por-domnio-seja-comercializada-como-brand-safety monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4f9d4a3c-03bb-4a6b-a5f8-22342f518401/Noticia+37.1+PP.webp Destaques - O Media Rating Council proíbe que a verificação por domínio seja comercializada como “Brand Safety” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-wpp-impulsiona-a-transio-do-seo-para-o-geo-e-defende-a-otimizao-de-contedos-para-aquilo-que-a-ia-j-sabe monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ce010c75-4a33-4d4c-8d35-e2a0079c278c/NOTICIA+36.1+PP.webp Destaques - A WPP impulsiona a transição do SEO para o GEO e defende a otimização de conteúdos para aquilo que a IA já sabe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-dco-est-a-transformar-o-ooh-convertendo-outdoors-e-mupis-em-meios-capazes-de-adaptar-criativos-em-tempo-real monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/43413859-0184-4141-9a2e-47c678340d98/Noticia+35.1+PP.webp Destaques - O DCO está a transformar o OOH, convertendo outdoors e mupis em meios capazes de adaptar criativos em tempo real - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-prebidorg-esclarece-as-alteraes-nos-transaction-ids-do-prebidjs monthly 0.5 2025-10-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a66ea238-c65b-447f-a3d2-856a9b2cacaf/Noticia+34.1+PP.webp Destaques - A Prebid.org esclarece as alterações nos Transaction IDs do Prebid.js - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-novo-servio-da-aws-cria-um-marketplace-de-ligaes-rtb-e-reduz-integraes-de-vrias-semanas-para-apenas-algumas-horas monthly 0.5 2025-10-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e688e56e-92f3-4a67-883e-c26afc816d69/Noticia+33.1+PP.webp Destaques - O novo serviço da AWS cria um marketplace de ligações RTB e reduz integrações de várias semanas para apenas algumas horas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/inovao-criatividade-e-medio-marcam-a-segunda-metade-do-programmatic-morning-dooh monthly 0.5 2025-10-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fba1c1f9-648e-4471-a225-0a6440a561f0/Noticia+32.1+PP.webp Destaques - Inovação, criatividade e medição marcam a segunda metade do Programmatic Morning DOOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8f3ffd0b-bc7b-4702-ab79-6f0601eeb9b7/Noticia+32.2+PP.webp Destaques - Inovação, criatividade e medição marcam a segunda metade do Programmatic Morning DOOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/programmatic-morning-dooh-constata-a-maturidade-do-canal-e-o-seu-salto-definitivo-para-o-data-driven monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5dc8cfa9-8e65-46d5-842a-856fcdbe204c/Noticia+31.1+PP.webp Destaques - Programmatic Morning DOOH constata a maturidade do canal e o seu salto definitivo para o Data-Driven - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/630678ed-bb1f-4496-aff1-63cef9a44932/Noticia+31.2+PP.webp Destaques - Programmatic Morning DOOH constata a maturidade do canal e o seu salto definitivo para o Data-Driven - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/64bb44d1-881c-41e3-8437-863884678202/Noticia+31.3+PP.webp Destaques - Programmatic Morning DOOH constata a maturidade do canal e o seu salto definitivo para o Data-Driven - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/de-estar-no-vago-de-cauda-a-ser-o-cisne-negro-assim-evoluiu-o-dooh monthly 0.5 2025-10-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8132bced-a16b-4c7d-90c1-ca1d3f397032/Noticia+30.1+PP.webp Destaques - De estar no "vagão de cauda" a ser o "cisne negro": assim evoluiu o DOOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7efa9e0d-98ba-47f3-abca-484943e5f1d9/Noticia+30.2+PP.webp Destaques - De estar no "vagão de cauda" a ser o "cisne negro": assim evoluiu o DOOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-programmatic-morning-dooh-rene-dezenas-de-profissionais-do-setor-de-publicidade-exterior-na-sua-4-edio monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fd64261c-2b7f-496e-b62d-065e4e90a97f/Noticia+29.1+PP.webp Destaques - O Programmatic Morning DOOH reúne dezenas de profissionais do setor de Publicidade Exterior na sua 4.ª edição - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/searchcom-integra-publicidade-subscries-e-cashback-com-um-modelo-de-monetizao-para-publishers monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1d0b25ff-6c16-4d44-8e00-4fd7fe7ce30d/Noticia+28.1+PP.webp Destaques - Search.com integra publicidade, subscrições e cashback com um modelo de monetização para publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-formatos-digitais-concentram-dois-teros-do-investimento-em-ooh-e-consolidam-o-meio monthly 0.5 2025-10-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/89d79fb1-45a9-4407-8068-458d41affbaf/Noticia+26.1+PP.webp Destaques - Os formatos digitais concentram dois terços do investimento em OOH e consolidam o meio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-dooh-consolida-se-com-bons-resultados-na-advertising-week-de-nova-iorque monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f171ef90-9154-4b15-ba9f-6ec34f9d4427/Noticia+24.1+PP.webp Destaques - O DOOH consolida-se com bons resultados na Advertising Week de Nova Iorque - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/atualizao-sobre-o-privacy-sandbox monthly 0.5 2025-10-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6a5235f1-63c8-4d02-b3bc-a0536f30aa5b/Noticia+23.1+PP.webp Destaques - Atualização sobre o Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-contedo-longo-continua-a-ganhar-relevncia-na-era-digital-apesar-da-ia-e-dos-microcontedos monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4cc70b0e-e2a7-4749-bd68-7c0a5eca8c57/Noticia+22.1+PP.webp Destaques - O conteúdo longo continua a ganhar relevância na era digital, apesar da IA e dos microconteúdos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-esto-os-publishers-a-enfrentar-o-novo-panorama-digital-estes-so-os-principais-desafios monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e387c57a-dd41-4f31-9b59-30f501e042b7/Noticia+21.1+PP.webp Destaques - Como estão os publishers a enfrentar o novo panorama digital? Estes são os principais desafios! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/078870e6-d0a2-447e-96f8-9ae26992de73/Noticia+21.2+PP.webp Destaques - Como estão os publishers a enfrentar o novo panorama digital? Estes são os principais desafios! - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/prebid-summit-ny-o-dia-em-que-a-the-trade-desk-acendeu-o-rastilho-da-guerra-dos-wrappers monthly 0.5 2025-10-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b0d71685-8485-4afb-8de3-cf0956e5df46/Noticia+20.1+PP.webp Destaques - Prebid Summit NY: o dia em que a The Trade Desk acendeu o rastilho da “guerra dos wrappers” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-inspirational-2025-aborda-o-desafio-da-diferenciao-das-marcas-num-mercado-padronizado-pela-ia-lf9tr monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c439e04d-a51a-47a9-a077-7f0852614fe1/Noticia+17.1+PP.webp Destaques - A integração da IA e os desafios da programática marcam o segundo dia do Inspirational 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/029d4339-dd1f-4b81-b1b8-f5e1ffe9625b/Noticia+17.2+PP.webp Destaques - A integração da IA e os desafios da programática marcam o segundo dia do Inspirational 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-especialistas-concordam-que-a-ctv-o-eixo-central-da-tv-total-e-que-a-medio-unificada-fundamental monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0458078d-c092-4a8f-b464-7d651c63c81d/Noticia+18.1+PP.webp Destaques - Os especialistas concordam que a CTV é o eixo central da “TV total” e que a medição unificada é fundamental - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d15a5e3c-0c3e-4e2b-b47c-b820fc7ed878/Noticia+18.2+PP.webp Destaques - Os especialistas concordam que a CTV é o eixo central da “TV total” e que a medição unificada é fundamental - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b5a0605d-c720-47f1-8898-55a7d067a3ce/Noticia+18.3+PP.webp Destaques - Os especialistas concordam que a CTV é o eixo central da “TV total” e que a medição unificada é fundamental - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-inspirational-2025-aborda-o-desafio-da-diferenciao-das-marcas-num-mercado-padronizado-pela-ia monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6362c178-9f8e-4dbc-b8ee-8471af070b05/Noticia+19.1+PP.webp Destaques - O Inspirational 2025 aborda o desafio da diferenciação das marcas num mercado padronizado pela IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1ec81a3e-223c-45a9-b164-baaffc464893/Noticia+19.2+PP.webp Destaques - O Inspirational 2025 aborda o desafio da diferenciação das marcas num mercado padronizado pela IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-chatgpt-vai-integrar-compras-do-walmart-com-pagamento-imediato-diretamente-dentro-do-chatbot monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0e1f57cf-a1ad-4510-91ef-5bc2e58affe4/Noticia+15.1+PP.webp Destaques - O ChatGPT vai integrar compras do Walmart com pagamento imediato diretamente dentro do chatbot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-formatos-interativos-em-ctv-esto-a-ganhar-cada-vez-mais-trao-entre-os-anunciantes-do-retalho-e-marcas-de-outros-setores monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/286f5d05-0622-45e0-a96c-797a8acebc8e/Noticia+14.1+PP.webp Destaques - Os formatos interativos em CTV estão a ganhar cada vez mais tração entre os anunciantes do retalho e marcas de outros setores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-procuram-novas-fontes-de-receita-perante-o-esgotamento-do-modelo-programtico monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ddbe1aeb-43e5-48b9-ac93-6f0a85a553fc/Noticia+13.1+PP.webp Destaques - Os publishers procuram novas fontes de receita perante o esgotamento do modelo programático - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/do-stack-martech-ia-generativa-o-setor-entra-numa-nova-era-de-transformao monthly 0.5 2025-10-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ebc87314-500b-4a88-b5f0-18855e34d9fa/Noticia+10.1+PP.webp Destaques - Do Stack Martech à IA generativa: o setor entra numa nova era de transformação - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/82dc650b-fa2d-4e4a-a901-3a445e9fe42b/Noticia+10.2+PP.webp Destaques - Do Stack Martech à IA generativa: o setor entra numa nova era de transformação - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-especialistas-em-martech-defendem-o-equilbrio-entre-tecnologia-criatividade-e-valor-humano monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cc7ffb76-4eaa-4e09-a777-dc6ce1a7effe/Noticia+9.1+PP.webp Destaques - Os especialistas em Martech defendem o equilíbrio entre tecnologia, criatividade e valor humano. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e16ebb80-9471-4588-85bd-e8af796fb391/Noticia+9.2+PP.webp Destaques - Os especialistas em Martech defendem o equilíbrio entre tecnologia, criatividade e valor humano. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-the-trade-desk-entra-no-retail-media-onsite monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7a478b33-ff89-47a9-8c21-073217f07b9a/Noticia+8.1+PP.webp Destaques - A The Trade Desk entra no Retail Media Onsite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-futuro-do-marketing-digital-em-debate-no-nosso-evento-de-martech-em-barcelona monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/724b55f1-00f7-43dc-b6e9-c77488e0427b/Noticia+7.1+PP.webp Destaques - O futuro do marketing digital em debate no nosso evento de MarTech em Barcelona - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/12f50c40-7d27-446a-a4cb-0aac9a4a9e58/Noticia+7.2+PP.webp Destaques - O futuro do marketing digital em debate no nosso evento de MarTech em Barcelona - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ctv-entra-oficialmente-em-modo-de-espera monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/597fddf5-7c61-4f1c-971a-5b5ab8266bb4/Noticia+6.1+PP.webp Destaques - CTV entra oficialmente em modo de espera - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/openads-a-resposta-estratgica-da-the-trade-desk-fragmentao-do-ecossistema-programtico monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a2008efc-5fd2-424b-b46d-78a04bbc1981/Noticia+4.1+PP.webp Destaques - “OpenAds”: a resposta estratégica da The Trade Desk à fragmentação do ecossistema programático - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-futuro-do-martech-ser-debatido-em-barcelona-num-novo-programmatic-morning monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d7975291-2d56-4345-be05-8b2e413b64c8/Noticia+5.1+PP.webp Destaques - O futuro do MarTech será debatido em Barcelona num novo Programmatic Morning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ctv-e-dooh-impulsionam-as-oportunidades-do-retail-media monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f2e0fa2a-2081-4a70-88b0-74851cc742c6/Noticia+3.1.webp Destaques - CTV e DOOH impulsionam as oportunidades do retail media, uma disciplina com enorme potencial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f13a01cd-183a-47a9-a6e9-5984d6426426/Noticia+3.2+PP.webp Destaques - CTV e DOOH impulsionam as oportunidades do retail media, uma disciplina com enorme potencial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/principais-transformaes-de-um-canal-em-plena-ebulio monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7a19593f-2b17-4156-9e31-23586ebfad0c/Noticia+2.1+PP.webp Destaques - Os dados transacionais consolidam-se como alavanca para a hiperpersonalização no retail media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/28e39312-20cc-42cb-ad33-71584a44680d/Noticia+2.2+PP.webp Destaques - Os dados transacionais consolidam-se como alavanca para a hiperpersonalização no retail media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/retail-media-ganha-velocidade monthly 0.5 2025-10-14 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aa08b45a-bb34-404f-8146-5e42a29a7246/Noticia+1.1+PP.webp Destaques - O Retail Media ganha velocidade em Madrid e impõe novas regras ao mercado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6b799d47-0558-4a45-99fc-4fe3cfad2cbe/Noticia+1.2+PP.webp Destaques - O Retail Media ganha velocidade em Madrid e impõe novas regras ao mercado - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cc9a31f4-2e0d-4656-81e4-f89c37ae93f4/Noticia+1.3+PP.webp Destaques - O Retail Media ganha velocidade em Madrid e impõe novas regras ao mercado - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/-assim-que-as-ferramentas-programticas-inspiram-a-nova-iniciativa-de-ia-do-iab-tech-lab monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e41c0613-4c03-41f6-9529-58c70140b75b/programatica%2BIAB%2Btech%2Blab.webp Destaques - É assim que as ferramentas programáticas inspiram a nova iniciativa de IA do IAB Tech Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/resumo-do-evento-digital-morning-ctv-amp-audio monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884846743-O5KTCIVLJVB2S623D8SY/ProgrammaticPT+25Set25-10.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884833863-UAGH3I5JGF08LUZ2N063/ProgrammaticPT+25Set25-1.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884837233-LIIE3RPS43SXGCI8ZM0U/ProgrammaticPT+25Set25-2.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884842184-KXLOYF3WZLYZ2PNRNIY6/ProgrammaticPT+25Set25-3.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884833078-U9XUBPYA55OIP7LLIHGB/ProgrammaticPT+25Set25-6.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884843588-EYVYUUPVSIB9IHV52O4C/ProgrammaticPT+25Set25-8.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884851206-WV0PM5KVWRU5VRHN9INK/ProgrammaticPT+25Set25-11.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884854060-H999QDPAKIW1ZQU19Z2B/ProgrammaticPT+25Set25-13.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884856806-FWIUIP8Q6EV1MPWY71QU/ProgrammaticPT+25Set25-9.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884858817-9IPWUTBV7URTG6KFXZ96/ProgrammaticPT+25Set25-37.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884861222-U56TAIREZUHWM9VG8M9A/ProgrammaticPT+25Set25-15.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884862856-GDV99VQX9HNMAD4MW5SK/ProgrammaticPT+25Set25-18.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884865608-H3RAUTJJ9O626D8R0LD4/ProgrammaticPT+25Set25-40.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884868098-9SILX0H71X83Y8T3939D/ProgrammaticPT+25Set25-24.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884870227-H5YBPVQ5U0SZGJ4SDAK4/ProgrammaticPT+25Set25-26.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884872527-BGIC3DRCA88I0HG9P9L5/ProgrammaticPT+25Set25-25.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884874508-E990X3MRNHLMCFM9VYUW/ProgrammaticPT+25Set25-29.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884877900-0IGDPFCSD2ZS94AL01OU/ProgrammaticPT+25Set25-36.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884879897-8W41USNE69KJS9RZFJZQ/ProgrammaticPT+25Set25-16.jpg Destaques - 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Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884912105-H5F9Y4SI2M0RF9NYGX9Q/ProgrammaticPT+25Set25-42.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884914425-YP3QFCGUW8TI2MDO4TQK/ProgrammaticPT+25Set25-20.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884917475-JVSNQPO1DXS008XQTO9C/ProgrammaticPT+25Set25-32.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884919333-VFIA29M81YTMR5BV5UX8/ProgrammaticPT+25Set25-30.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884922799-2PAAYYN796SZHQFJTWTQ/ProgrammaticPT+25Set25-21.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1758884923774-A1DHJBUGOZHA1HUKESBY/ProgrammaticPT+25Set25-41.jpg Destaques - 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Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139491982-J6VD2F9PTRPHGU6W2NI3/ProgrammaticPT+25Set25-166.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139494266-K1CI7PWN6HRA769TGH92/ProgrammaticPT+25Set25-168.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139496380-W74A6VP3BMBZ6UXJLNDW/ProgrammaticPT+25Set25-171.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139498857-CCWKR9H4A5TWY6CI534Z/ProgrammaticPT+25Set25-165.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139500713-ZM9WH1575LJAO08CLX33/ProgrammaticPT+25Set25-172.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139504645-T2VSSTS7WDLKUGZ5X9PB/ProgrammaticPT+25Set25-170.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1759139505933-CPSZA6BETA5E0GEGZEFF/ProgrammaticPT+25Set25-169.jpg Destaques - Resumo do Evento – Digital Morning | CTV & AUDIO https://www.programmatic-portugal.com/destaques/r5795h4mnm0ux53dmypl6pii3drb11 monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a2c81589-5e5e-484f-b033-3b29bcd40e77/Netflix%2Bacuerdo.webp Destaques - A Netflix já permite vender o seu inventário através da DSP da Amazon - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/azerion-apresenta-o-seu-novo-rebranding-refletindo-uma-nova-era-de-crescimento-e-conectividade monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7fee6bab-5161-4cec-8029-9ead0d9ba0d0/Global_post.jpg Destaques - Azerion apresenta o seu novo rebranding, refletindo uma nova era de crescimento e conectividade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/syrsxdoyv9rr65imhrzd7vrw7b5fg8 monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a38d855a-dfde-4ddf-91c7-d9ae788bd76b/AF_SAPO_Mupis-151499672.jpg Destaques - WYgroup anuncia SAPO, um projeto conjunto desenvolvido pela Bliss, WYcreative, WYnova e NERVO - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/7x635eyuc5bvowlkf7m3rkgx6lqbch monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5ecc3f93-3cc3-4f00-8578-81099546caf1/CTV%2Bperformance.webp Destaques - A CTV torna-se um valor acrescentado nas negociações entre criadores e marcas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-walmart-quebra-a-exclusividade-com-a-the-trade-desk-e-redefine-a-sua-estratgia-publicitria monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ffbe248-b4f9-4f72-b8f3-fb9a3f9e4d51/walmart%2Bretail%2Bmedia.webp Destaques - A Walmart quebra a exclusividade com a The Trade Desk e redefine a sua estratégia publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/zuhv4gzioy6lhinhwh4b3ag2da38p6 monthly 0.5 2025-09-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/376c125f-6451-4c72-a297-45dab647b766/fuga%2Bde%2Bdatos.webp Destaques - Algumas agências bloqueiam o SSP Epsilon (Publicis) devido a uma possível fuga de dados. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/qln9n33isqst2kpsklwmmetyhnfqd0 monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc9b2277-c1bd-44bc-954c-da30169a629c/Criteo%2Bretail%2Bmedia+%282%29.webp Destaques - A liderança da Criteo, em jogo face a startups e gigantes como a Amazon - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/nli7puni1m0emwmgn053mtuvy5nyc1 monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e96462c4-2676-4710-85b0-1f3e18050656/Amazon%2BRM.webp Destaques - A Amazon regressa ao Google Shopping após uma pausa de 31 dias e reativa a concorrência - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-novo-omnicom-torna-se-o-maior-comprador-de-meios-no-reino-unido-frente-da-wpp monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6d31352a-6ea8-4d7a-8e69-3e639322b7cb/Omnicom%2BCMA.webp Destaques - O novo Omnicom torna-se o maior comprador de meios no Reino Unido, à frente da WPP. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/sk335myxspgdgohwnj41b2h06nasq8 monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/64b81197-b7f0-4d64-bd65-d903c03e0e79/Perplexity%2BComet%2Bplus.webp Destaques - Comet Plus, o novo modelo de Perplexity que paga aos media pelo uso dos seus conteúdos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/k1zfcwxi9gn6knpcy0vsfxokq2ribs monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/17c534f7-5126-4b65-a508-c7974ee40a71/IAB%2BTech%2BLab%2BMarco%2BIA.webp Destaques - A IAB Tech Lab cria um enquadramento técnico para que os publishers controlem como a IA acede aos seus conteúdos. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/j6tud60xeuqyt6g448glpqj8ejtahn monthly 0.5 2025-08-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dea53970-ada2-473a-87e9-2bc91fc508aa/Desperdicio.webp Destaques - Mais de 26,8 mil milhões de dólares são desperdiçados todos os anos no mercado programático - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/wzmo5yv5c4zi9ubfapx3mosy5a1plq monthly 0.5 2025-08-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0eb40634-d2bd-4fcf-a460-c1e0745dac5d/Sen%CC%83ales%2Baudiencias.webp Destaques - Como podem os anunciantes e os publishers lidar com a perda de sinais na publicidade digital? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/to3g6oucycyczmqlxpc95yk7anom2l monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0f5062a3-af5c-4cd1-bd3e-f61614dae399/LG%2BAds.webp Destaques - A LG Ads prepara a sua entrada em bolsa no meio a disputas legais com a LG Electronics - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/dis6qkvyazxlrzlqaow6ikpzbxfw6i monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eb92b9f8-1d7f-4c14-97e8-c37802309814/IAB%2Btech%2Blab%2Bstreaming.webp Destaques - O IAB Tech Lab apresenta novos padrões para a monetização de anúncios em live streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/kkdtgxymx85bplajp2ur2mgzrgzhry monthly 0.5 2025-08-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe33eb62-092d-47ff-95d0-b82014a3ac66/walmart.webp Destaques - A Walmart renova a sua estratégia publicitária e impulsiona uma mudança decisiva no Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/e6q14zrmnjpwmq2skrebpa90bgeett monthly 0.5 2025-08-18 https://www.programmatic-portugal.com/destaques/6g4ohy1c6ua0jrfvk552skt15qb832 monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b4f25a5f-4ad3-4e0c-a543-5ab167121d6b/OpenX%2Bdemanda.webp Destaques - OpenX acusa a Google de “manipular” leilões publicitários numa nova ação antitrust - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/heqvcw49tjnv0g5wnsxh8d0qmka6i6 monthly 0.5 2025-08-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e44cc5d4-7e33-407f-a4e2-25f2e159675f/Google%2Bchrome.webp Destaques - A Perplexity faz uma oferta para comprar o Google Chrome por 34,5 mil milhões de dólares - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/5uhlanw5lz938yddxkf6mv8cxbmdpy monthly 0.5 2025-08-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/83162579-6fbf-4157-a89a-07bfbd4b7d87/TTD%2BSmart%2BTV.webp Destaques - A The Trade Desk mantém ativa a sua interface Solimar e adia a migração total para a Kokai - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/c17bx2clzitbye8e5pasp3658jg225 monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b98ebcaa-c896-45d8-b1ff-c98268460467/Pause%2BAds.webp Destaques - Os pause ads consolidam-se como um formato-chave para captar a atenção na TV e no streaming. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/jw23wkawznkbqhnev8b7l5bf8pwvux monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c544a9af-073a-494e-bbbe-348e45359de5/Campan%CC%83as%2BTransformance%2BVerano.webp Destaques - Quatro razões pelas quais o verão pode impulsionar a eficácia das tuas campanhas digitais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/d38700tw851iu8jg5ntuwy7uh4h12y monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fdbcd0d5-bfec-4e79-b481-391657f2f8b3/how-do-you-monetize-cookieless-inventory-2-2+%281%29.webp Destaques - Cookieless sem identidade: o grande vazio estratégico dos meios digitais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ni8zgghjfvzecs61dvmognt3d5lbhy monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0b1e5eca-78ba-4f2f-b3d9-32782a24d22e/Aso%2BTesco%2BLiveramp.webp Destaques - A Tesco reforça a sua parceria com a LiveRamp para potenciar a sua estratégia de first-party data - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/v60llie07maqqpfj74n102uv6yk0e3 monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5387bceb-edc0-4260-a7a5-584adeb00204/M%26A%2BJCDecaux.webp Destaques - A JCDecaux cresce 3,3% no primeiro semestre e acelera a sua digitalização com 40% das receitas provenientes de DOOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/muvme261i9oeeb0y91weigabm0hifj monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9d3e8b8-85a2-4075-8e72-e641ad7ed3ff/Criteo%2BRetail%2BMedia+%281%29.webp Destaques - A Criteo acelera o seu crescimento em retail media e supera as previsões ao atingir 292 milhões em receitas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/cw2wfnoii70mr0t7wbaaf7ifpg9cog monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a9444a9-c966-4a6a-88d0-ed02619efc7a/Search%2BMeta%2BGoogle+%281%29.webp Destaques - A Meta quer quebrar o monopólio do Google Search… e tem um plano para o conseguir - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/rndl3pvun8cx68fl8obaja2qzi2gls monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2095deb6-5825-43a1-a77f-79a14f31e2f9/Tiktok%2BSearch.webp Destaques - O motor de pesquisa do TikTok ganha tração: marcas e agências já o integram nas suas estratégias - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/mit02z04oalyfmkdsu5dvxrp74xigw monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/942dfac9-8b05-4e1e-9e2b-7e8ff1357178/AI%2BTransparency%2Bpublishers%2Bgoogle.webp Destaques - Publishers pressionam a Google por acordos de IA que garantam receitas justas, transparência e controlo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/j0t7v771xys7xzzjbgrm8nc8uyrdq2 monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb47b65b-55bb-4f8f-b912-c7803ac93bfb/Google%2BAI%2BOverviews.webp Destaques - A Google atinge os 2 mil milhões de utilizadores mensais no AI Overviews - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iustxctlsz0la3lml3p7ezz2k4nc9i monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/135ec41a-5531-4445-a84f-c3822caf3cee/Performance%2BMax.png Destaques - Uma nova funcionalidade no Performance Max divide os anunciantes: há dados, mas falta contexto - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/0su6ccxwr9vofj8u344fi70aal8at4 monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7dd999e1-25e2-4856-bf60-cd8a10948db2/Fraud%2BIAS.png Destaques - IAS identifica mais de 300 apps falsas que geravam 350 milhões de impressões falsas por dia - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/twhlfu90phj7p488zdow5dw4aj8c2z monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/62c3682d-619f-4d15-a4fc-0f8207dbbab1/openX.jpg Destaques - OpenX apresenta o OpenXSelect para reforçar o controlo e a transparência do lado da compra - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/2vkktr9j1pb6ciczl06xb80kl7psev monthly 0.5 2025-07-22 https://www.programmatic-portugal.com/destaques/ulo5rqbj8p20jbmqquicnviqgn0l08 monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/53e13ec4-d88c-48c7-83c4-d76b3b575590/Youtube%2Bbranding.jpg Destaques - Os novos formatos publicitários do YouTube ganham tração entre os marketers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/x070vlzdl734i2b5wpjwq5p5j2kl6v monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7332dfce-ef2a-4c17-b868-da1c936cb06f/Youtube.jpg Destaques - YouTube contra a avalanche de conteúdo com IA: adeus ao "Video AI Slop" - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/lxi5tv6fufu8hhuawqifs9x8hnaug2 monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e227e249-f797-4d3b-946c-174eedfaab2b/HP%2Bmedia%2Bnetwork.jpg Destaques - A HP lança a “HP Media Network”, uma rede publicitária com anúncios em portáteis, além de um serviço FAST - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/71tm2u43snqz2s2e5g7l9ei0vl2sqe monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/92a366a0-f620-4b47-b03b-44f9bd4362d9/Triplelift%2Bdespidos.jpg Destaques - A TripleLift reduz a sua equipa quatro meses após a chegada de Dave Helmreich ao cargo de CEO - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/7pt4662wl6om0r8uhwnthgavm7h5u5 monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aa6f50ef-d00b-4104-99bd-07726dd371a0/Publishers%2By%2BRM.jpg Destaques - Alguns publishers começam a adotar tecnologias de Data Clean Room para uma segmentação mais eficaz - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/xtqjk8qhk1xri858vfxn8d3b5qlhq2 monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70973ca7-3a7e-4e22-a712-7614a3181fdd/TTD%2BS%26P500.jpg Destaques - The Trade Desk entra no S&P 500 e as suas ações disparam mais de 14% - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/udz549773dtg5to9trl5p1kcz4ro1x monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eabe15a8-e2f8-4d99-a791-37f59c5dfe36/Search%2BOpenAI.png Destaques - A OpenAI prepara o seu próprio navegador com IA integrada e desafia o Google Chrome - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ceimqgrwf6lla5ojgzbonp3bo16sja monthly 0.5 2025-07-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2dc50e8d-42de-47a2-bf32-e591aada4bc0/WPP%2Bbusca%2Bceo.jpg Destaques - A WPP anunciou uma queda até 6% nas receitas do segundo trimestre e reviu em baixa as suas previsões de crescimento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/um-relatrio-revela-que-as-emisses-de-co2-da-google-aumentaram-65-entre-2019-e-2024 monthly 0.5 2025-07-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f7fd2b5f-fb18-48e7-813d-7ce55644f8d5/Google%2Bemisiones.jpg Destaques - Um relatório revela que as emissões de CO2 da Google aumentaram 65% entre 2019 e 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/46bbd9ee-f84a-41a2-ac05-f285321fdf93/Google%2Bemisiones.png Destaques - Um relatório revela que as emissões de CO2 da Google aumentaram 65% entre 2019 e 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-gaming-concentra-3400-milhes-de-jogadores-mas-recebe-apenas-5-do-investimento-publicitrio monthly 0.5 2025-07-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a8aca911-c276-412a-ba4a-c7736a2cbad0/gaming%2Bpresupuesto.png Destaques - O gaming concentra 3.400 milhões de jogadores, mas recebe apenas 5% do investimento publicitário - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-pesquisa-zero-click-pe-em-xeque-as-estratgias-de-marketing-b2b-e-dtc monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/482c2302-d2e7-40e2-ad87-7c2f8387d9e1/Zero%2Bclick%2Bsearch+%281%29.png Destaques - A pesquisa zero-click põe em xeque as estratégias de marketing B2B e DTC - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/idaxijt6aoeuedi7h7yef8fqgp74u2 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9e8733dc-b846-460c-aa25-46d1b979388c/Amazon%2BPrime%2BDay+%281%29.png Destaques - A Amazon pede aos anunciantes que dupliquem os seus investimentos durante os quatro dias do Prime Day - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/4manr0igdc29ver2x2sax7o6jl5yk2 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fedb708e-5598-4026-9423-fb12878cb364/Podcasting.png Destaques - Os podcasts ao vivo consolidam-se como a nova joia do branded content - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/kmj1mstg1s6wohknyw2fwle86a8ql7 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f397b5de-faea-44bf-8e42-a6212d102d78/Startups+%281%29.jpg Destaques - O setor AdTech reajusta-se e as startups tornam-se indispensáveis para o seu futuro - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/jjky3xa6dstch2w2fbx2r9mqzfee1z monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b3e175bc-bba4-4da7-873f-979bb9f5d84e/Aimax.png Destaques - Assim é o ‘AI Max’, o novo passo da Google Ads rumo a uma automatização mais mensurável - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/3ntkubzqutbn2k42vpjqoxuujbnlvi monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1bda445a-01f6-4514-8820-65b793db3441/Ad-gaming.png Destaques - A indústria de gaming já tem o seu padrão de medição publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/du1lervyyh0lhljj55n4zz9pk65pdf monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/264b3bff-890e-465f-add6-7af6819e61a1/Bots+%281%29.png Destaques - Os bots de IA já fazem mais ‘scraping’ do que nunca e estão mais difíceis de detectar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-doubleverify-deteta-uma-rede-de-fraude-com-35-milhes-de-dispositivos-mveis-falsos monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/02963028-0f8b-4927-bf3b-f3ccc28b1703/Ad%2BFraud%2BDV.png Destaques - A DoubleVerify deteta uma rede de fraude com 35 milhões de dispositivos móveis falsos. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/yih7p0o3y2g6lp453cexossf0iulmr monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aec52eb2-13a1-4b6d-8199-8ae46305f76c/DOOH%2BVista.png Destaques - A Vistar Media impulsiona o DOOH programático com novos orçamentos provenientes do ecossistema digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/5oitmb1e92hnyilekxsfk5vjg8echr monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/851fcc1f-42cf-43e9-a11b-4f6504843371/META%2BAI.png Destaques - A Meta lança a Superintelligence Labs para liderar a nova era da IA avançada - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/d0p7oyptz8v1jhdvcq6iprieqt5g98 monthly 0.5 2025-07-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/01b05c14-e300-463f-8458-026cb919244e/Google%2BCMA+%281%29.png Destaques - O regulador britânico propõe medidas para limitar o controlo da Google sobre os media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ezquq9g4mngfh4dvr7lvtwcx4mc0i4 monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0f0364d0-1988-41dd-8157-729332d6bddc/Ad%2BServer.png Destaques - Ex-executivos da SpringServe e da FreeWheel lançam a Swivel para otimizar a performance publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/4miy1404ye9du9w6wm8d8hxifpak1x monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bad2f9df-ca7b-4945-a5f9-11a83566f746/Paywall%2BGAM.png Destaques - Google lança “Offerwall” para que os publishers personalizem como monetizam o seu conteúdo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/3g802v9j3ed8ea8wehvvc3xwlmna0n monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/23fe0a6e-a51c-4c46-85e0-c0d06af710a3/falling%2Bcpms%2Bctv.png Destaques - Os CPM de CTV caem apesar do aumento do investimento neste ambiente - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/xo1t3c27qkhieaj94dyvcp0q2wv614 monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/79b49676-91c1-4644-b179-c92c14c2bd24/Data%2BZacks.jpg Destaques - The Trade Desk avança na IA enquanto a PubMatic diversifica o seu negócio - Conquiste seu espaço Fonte: Zacks Investment Research https://www.programmatic-portugal.com/destaques/publicis-connectingnbsptalks-commerce-media-revolution monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ff8bf2ae-7980-4807-bdf9-ef6a5c77ba95/COVER_FORMS.jpg Destaques - Publicis Connecting Talks: Commerce Media Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7fac8ba4-99d3-4504-a942-584b497fa8f3/3.jpg Destaques - Publicis Connecting Talks: Commerce Media Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/efb71810-4d10-4e1c-bf41-01457435534a/4.jpg Destaques - Publicis Connecting Talks: Commerce Media Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/44629ca2-42de-4994-b05b-76ad000e43fa/1.jpg Destaques - Publicis Connecting Talks: Commerce Media Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/cinco-anos-depois-o-privacy-sandbox-da-google-sobrevive-mais-por-necessidade-do-que-por-convico monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d063a3e3-ed64-4991-b4ff-5b092f2fd759/Privacy%2Bsandbox.png Destaques - Cinco anos depois, o Privacy Sandbox da Google sobrevive mais por necessidade do que por convicção - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ftc-dos-eua-aprova-fuso-entre-omnicom-e-interpublic-mas-impe-restries-contra-discriminao-ideolgica-na-publicidade monthly 0.5 2025-06-25 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a037153-7b0c-4056-8d59-1af7a5fc8a52/M%26A%2BOMG%2BIPG.png Destaques - A FTC dos EUA aprova fusão entre Omnicom e Interpublic, mas impõe restrições contra discriminação ideológica na publicidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-futuro-dos-media-digitais-e-a-sustentabilidade-do-modelo-publicitrio-em-debate-no-cannes-lions-2025 monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c97bfa1a-baff-4c09-aa5d-6e1481541254/Autenticac%CC%A7a%CC%83o+web.png Destaques - O futuro dos media digitais e a sustentabilidade do modelo publicitário em debate no Cannes Lions 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/wpp-conquista-o-maior-prmio-em-cannes-lions-2025-e-coroada-como-companhia-criativa-do-ano monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70f09c36-fca1-4a21-81d5-c7d8ac4ed959/WPP%2BCannes.png Destaques - WPP conquista o maior prémio em Cannes Lions 2025 e é coroada como Companhia Criativa do Ano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-agncias-reforam-a-sua-estratgia-programtica-com-acordos-diretos-com-ssps monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a496e8da-6d32-45aa-940a-649f3d226132/Publishers%2BSSps.png Destaques - As agências reforçam a sua estratégia programática com acordos diretos com SSPs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/mobht1tegnka70ggbe2x2fkuda6qji monthly 0.5 2025-06-16 https://www.programmatic-portugal.com/destaques/5cwulaljt9rmk3buintb6ez2epc65z monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/43e9142c-db95-4920-9149-d74333b6c126/RM%2BData.png Destaques - O futuro do Retail Media joga-se para além dos leilões: integração, dados e resiliência comercial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/43j5fsqsmpqja1jdulw312y24bq4ux monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/143ecb1a-6b51-4c25-864e-2c3491a91b7f/00+Refinery89xTradeDesk_PR_Thumbnail-No-text.png Destaques - Refinery89 assinou uma parceria com a The Trade Desk para otimizar sua oferta de publicidade digital por meio do OpenPath - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/c0yju3wol1pfv5kgynn1fnwn3hbczr monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1bf35d1e-8974-4319-a35b-c67519588fd5/M%26A%2BEquative%2BShare.png Destaques - Equativ e Sharethrough fundem-se sob uma única marca internacional - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/k5x71wgweucsv8squf1rjtddzt1rn2 monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3fc343b2-0650-4cf2-80fe-442e996218a3/Amazon%2BBid.png Destaques - A Amazon introduz leilões privados no Prime Video e rompe com o modelo de preços fixos na CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/digital-morning-dooh-2025-by-programmatic-portugal monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c3b96d8c-ce39-4882-ba73-efc67aa2090b/Programmatic+5Jun25-17.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d6d5758e-82d9-4e7f-8bde-08d999a7713c/Programmatic+5Jun25-18.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d8248748-1220-4244-9cf2-c3aa2873bc68/Programmatic+5Jun25-22.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/abcf49ba-9400-4f8b-a9f9-992684ba98ea/Programmatic+5Jun25-23.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a87a248e-2add-41e6-9bb5-047dc7e0cefe/Programmatic+5Jun25-30.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1067e285-8d1a-4bcd-817f-4111a987df48/Programmatic+5Jun25-31.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ceba4f0a-4400-4879-97b0-adef2abe9945/Programmatic+5Jun25-33.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bc23eb68-3a67-4a2a-a82b-09cc53f1bbc9/Programmatic+5Jun25-38.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cef0a9ab-1ab8-4e1f-be3d-5b3eff4c7cba/Programmatic+5Jun25-40.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/57666548-0425-4252-a7ab-5fa56f77e981/Programmatic+5Jun25-45.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219682901-0JEQ40UDSHC6KQ2ETLEB/Programmatic+5Jun25-1.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219682627-V0BGG2S5SPPFU1KFF7GE/Programmatic+5Jun25-2.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219686019-IDRGY57KDJI01T7YRQUP/Programmatic+5Jun25-3.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219687521-0D2G91V7PLO0IUC171IU/Programmatic+5Jun25-4.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219691812-3J8VVMNUSCSD4OHXZFHW/Programmatic+5Jun25-6.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219694019-50O72H2D2GYUL8GUJOKC/Programmatic+5Jun25-7.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219696364-ZGG721VVY5Y96A1M425Y/Programmatic+5Jun25-8.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219698925-CRHDC688U56V5YD3RENM/Programmatic+5Jun25-9.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219701420-WD3WYEBJQ0DAMM01CJCE/Programmatic+5Jun25-10.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219704352-N2DO2NAQJJCM47QXGIXA/Programmatic+5Jun25-11.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219706275-S4P8KN8DZ28SP2J9Y8LZ/Programmatic+5Jun25-12.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219708614-MU94BJFOMLOF7OKA7AM1/Programmatic+5Jun25-13.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219710847-N1WSTVEPG0QWSKEFAXHI/Programmatic+5Jun25-14.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219712647-R54MJONICS2RCUSKB9DQ/Programmatic+5Jun25-15.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219714794-765X8JIOHVD8SB2BHXB8/Programmatic+5Jun25-16.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219717039-Y28C2WT5UQ1VDZGR8Q3X/Programmatic+5Jun25-17.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219719052-3J1BDH6STOVYF2N58RGJ/Programmatic+5Jun25-18.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219721082-DKHUP27LGJF8L61F65HJ/Programmatic+5Jun25-19.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219723376-H29AWUPNHWSRPPO7TOJD/Programmatic+5Jun25-20.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219725534-LYRT6AOBYUEUNHTF3CIP/Programmatic+5Jun25-21.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219727299-T1TMOJFUEW37YW33X9N3/Programmatic+5Jun25-22.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219729472-M1H42YC8AIR74RDFR4EO/Programmatic+5Jun25-23.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219731784-UACYE5GAO3UX4D64Y88U/Programmatic+5Jun25-24.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219733975-155AN9C7WR9WPLAHO44B/Programmatic+5Jun25-25.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219736135-YBEYGDEX67AH5HFYAJ42/Programmatic+5Jun25-26.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219738283-P2ZXNQZUPT23YTSX8W13/Programmatic+5Jun25-27.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219740511-MSW6AVMO51TFTKIZ8LYV/Programmatic+5Jun25-28.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219742492-F9JJ34Q4U4C7BQZ0AHVV/Programmatic+5Jun25-29.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219744184-1VDPWTSWUN1Z4RAN5XBM/Programmatic+5Jun25-30.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219748768-6F45148DTLL1WLS5Y0D6/Programmatic+5Jun25-31.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219752841-384QFQFFRFHF47VTT9DI/Programmatic+5Jun25-32.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219758231-Q3MP6NY7CBC8KY6B3590/Programmatic+5Jun25-33.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219762453-ZK90RUYSE0FMG7R4C02H/Programmatic+5Jun25-34.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219767715-DAH7V82QRR61JP4C6CMH/Programmatic+5Jun25-35.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219770737-QK8S1NQI1W5W1WR0JP0L/Programmatic+5Jun25-36.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219775107-6ZAUEOW51FRZX20X9V95/Programmatic+5Jun25-37.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219780295-WCXPUKTB1ONS0VHTBF0A/Programmatic+5Jun25-38.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219783774-3IJ7Y0DW8EYIA8G2UB25/Programmatic+5Jun25-39.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219789050-XO1ISSS5NQ1UZD160YEM/Programmatic+5Jun25-40.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219792890-A37OPYMKJKQ6T20FFAIK/Programmatic+5Jun25-41.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219798163-NPKGT5A79NNIAZNM2KC3/Programmatic+5Jun25-42.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219802132-YXWZH4YE0QN98MJ32CSE/Programmatic+5Jun25-43.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219805788-COZJC0F1K7NNE5Y9FXUY/Programmatic+5Jun25-44.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219810007-XPDZWP24KELDMYSE3HTQ/Programmatic+5Jun25-45.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219813167-C73TPASFEXEZXN96RQYC/Programmatic+5Jun25-46.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219816281-61UDY9321QOTX31XOQI6/Programmatic+5Jun25-47.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219821904-Y1TSD50KSSGEPN5UOOYR/Programmatic+5Jun25-48.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219822862-SB9MXH7M36EAHCECJKVJ/Programmatic+5Jun25-49.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1749219826446-2FD15DE8XIIIJO6V7YXK/Programmatic+5Jun25-50.jpg Destaques - Digital Morning | DOOH 2025 by Programmatic Portugal https://www.programmatic-portugal.com/destaques/ei2sexadt2t8tpxumh65rnhjezpla6 monthly 0.5 2025-06-02 https://www.programmatic-portugal.com/destaques/x5nx7alwvha0jretabvxcw6rvs32m1 monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/774151a5-2bbb-4881-ba61-b015ae0043bb/WPP%2Bmedia.jpg Destaques - A WPP lança a WPP Media, a sua nova empresa de meios totalmente integrada e potenciada por IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/f5igtcadjj1s7vwrhnb0ev1y2xy2ua monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/07a47ed2-6b00-41eb-93af-6d558d8bdb2e/Chatgpt%2By%2Bpublishers.jpg Destaques - O referral traffic do ChatGPT para os publishers quase duplicou na primeira metade do ano - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/6mntsecpvcvp5v6jsjvctf6wbofa69 monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3e43667e-2191-4f7a-8a33-f02ebca1c47e/Pubmatic%2BGroupM.png Destaques - PubMatic expande o Activate e reforça a sua aliança com a GroupM na sua transição para o lado da compra - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/95z6xol4m3pqfslk4wz702z2hq72kx monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0330dbeb-e1b1-438b-a905-7743947835cf/Financial%2Btimes.jpg Destaques - O Financial Times coloca o foco nas métricas de atenção, que estão a ganhar cada vez mais relevância - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/govanx1u9jwrbkmobaqok1y563y9p5 monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/107ce8fc-e1cb-4adb-9e45-18c3dd9aef79/in+store+media.png Destaques - In-Store Media revoluciona o Retail Media em Portugal  com a primeira venda programática para o ponto de  venda  - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-io-2025-o-verdadeiro-plano-por-detrs-do-hype-da-ia-generativa monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/98964dc1-a808-43f2-a183-b69b5dd4847d/Gemini%2Bgoogle%2BIO.png Destaques - Google I/O 2025: o verdadeiro plano por detrás do hype da IA generativa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/s3h13o57fc3lvm2qay8h2xur7pi703 monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dd204891-ccfa-4bb4-9c9d-586f83b2fccf/Xandr%2BInvest%2Blogo.png Destaques - O encerramento da Xandr Invest marca o início de uma nova era para a programática - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/7axhn63onrml6agji2c6ge905i2nt6 monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/352a1e73-5843-420c-8976-22288646cbbd/IntentGPT_horizontal.jpg Destaques - RTB House integra Inteligência Artificial Generativa em todos os seus produtos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-associao-wan-ifra-refora-a-sua-aposta-por-um-jornalismo-responsvel-com-ia monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f1e8f304-c6d8-45f7-bef1-7b9143b1dddc/IA%2BPublishers.png Destaques - A associação WAN-IFRA reforça a sua aposta por um jornalismo responsável com IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/stackadapt-e-o-princpio-do-fim-dos-silos-operacionais monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d708bbd7-2c6d-4441-ab3a-230001f57552/stackadapt.png Destaques - StackAdapt e o princípio do fim dos silos operacionais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ox6l2my83z31yj468kslkr7zwgsazc monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f75c0911-e8f9-424a-949e-06b0c37c8257/Imagen_1_BrandZ_Global_2025_Market_share_of_Top_100.png Destaques - Apple, Google, Microsoft, Amazon e NVIDIA, as 5 marcas mais valiosas do mundo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8e74a7fe-7f94-4fac-9525-348cd1133510/Imagen_2_BrandZ_Global_2025_Share_Price_Chart.png Destaques - Apple, Google, Microsoft, Amazon e NVIDIA, as 5 marcas mais valiosas do mundo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/4id8q0wfkyl7yr7abbuypspg8acvjj monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/390c7440-386b-490a-b9ed-3445e94278d1/Netflix%2BUpfront.png Destaques - A Netflix ativa a sua infraestrutura publicitária: mais dados, mais medição, mais personalização - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/xkx91qc48bblu54r2js8bio8nvry2l monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e03eac0b-4a24-4d7d-85f3-cb3598170db0/CTV%2BPerformance.png Destaques - Ex-executivos da Google e da MNTN lançam a ‘Upscale AI’, a startup que leva o desempenho ao streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ghfb3h9mcar4qs2myg2l5ho49izqp8 monthly 0.5 2025-05-16 https://www.programmatic-portugal.com/destaques/2rsmqm5s5u3ws84ekpntqpl0pwb89o monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48f552c0-545b-4ede-9896-9c1d19874e52/Opensincera%2Bportada.png Destaques - The Trade Desk apresenta o OpenSincera, a sua nova ferramenta de transparência publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/6bqclf556f3yh1gbq3tqj909jwpp72 monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b7a86324-3c4d-4254-a2b3-124e07089b73/Captura%2Bde%2Bpantalla%2B2025-05-14%2Ba%2Blas%2B22.58.53.png Destaques - Microsoft encerra a Xandr: longa vida à Microsoft Advertising Platform - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/k5ivekq600ky6ynq0re2y4zu31ik1r monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2e5de1c1-5c5f-4513-a7c5-302c18adce68/Kaleidoscope%2BIAS.png Destaques - IAS expõe uma rede internacional de fraude publicitária que afeta 2,5 milhões de dispositivos por mês - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/pk6wm2lk9a16hx7ttr2njuq971z23b monthly 0.5 2025-05-13 https://www.programmatic-portugal.com/destaques/g4stkxx1my51809879l258nc4sw4z2 monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7a851cee-55dd-49b6-ab65-699b3707e876/Horas%2Bfacturables+%281%29.png Destaques - A inteligência artificial acelera o adeus ao modelo de horas faturáveis nas agências - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/db9shyfd4mv3vmx00est4dzho8zhnw monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ed205335-9690-4481-99a0-ddf0be5998e5/take%2Brates.jpg Destaques - Continua a batalha pelas “take rates”: The Trade Desk enfrenta a Amazon e outros DSPs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/yios6g0ct9hptsrosdfuodmvnbk0va monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/100919cc-d715-44fe-bf2f-15893ed63f05/google%2Bnewfronts.jpg Destaques - Google, a IA e o Retail Media são os protagonistas do arranque dos NewFronts 2025 da IAB - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-seria-o-agentic-advertising-landscape-o-setor-clama-por-um-mapa monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9b947405-792f-4ecb-8fbf-c5fdb6eaa50e/Captura%2Bde%2Bpantalla%2B2025-05-06%2Ba%2Blas%2B23.17.24.png Destaques - Como seria o Agentic Advertising Landscape? O setor clama por um mapa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/96007169-3788-4867-818c-c15637ece24d/GqNQekeXcAABo44.jpeg Destaques - Como seria o Agentic Advertising Landscape? O setor clama por um mapa - Conquiste seu espaço Fonte: LiveRamp Ventures https://www.programmatic-portugal.com/destaques/b75rr1ad84wx50ttj43vzmb4fue50z monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bd3a05cc-b896-4144-96a8-b79042989526/TF1%2B%2Bresultados.png Destaques - O grupo francês TF1+ aspira a tornar-se uma alternativa premium ao YouTube - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-plano-de-desmembramento-do-google-ad-manager-j-tem-um-roteiro-definido-e-mais-complexo-do-que-parece monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2aa44e7b-e68c-4c76-ab30-ff11db004ff4/Deadline%2Bjuicio.png Destaques - O plano de desmembramento do Google Ad Manager já tem um roteiro definido (e é mais complexo do que parece). - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/mark-zuckerberg-apresenta-a-sua-viso-de-publicidade-100-gerada-e-otimizada-por-ia monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b6507616-9fae-4a1f-a2fa-ce592eee3010/Zuckerberg.jpg Destaques - Mark Zuckerberg apresenta a sua visão de publicidade 100% gerada e otimizada por IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-departamento-de-justia-dos-eua-exige-que-a-google-partilhe-os-seus-dados-de-pesquisa-para-promover-a-concorrncia monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/af49623b-283f-48af-ae16-e575e5d4d0ea/Google%2BSearch%2BData.png Destaques - O Departamento de Justiça dos EUA exige que a Google partilhe os seus dados de pesquisa para promover a concorrência - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/3d7569shub1w2cay43q84ve79zv763 monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb428a04-7822-42db-a367-0104e1d5f108/Criteo.jpg Destaques - Criteo apresenta a sua nova proposta para os retalhistas: os shoppable video ads - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/tecnologia-de-sincronizao-em-dooh-chega-a-portugal-com-campanha-inovadora-da-frize-em-parceria-com-com-a-jcdecaux monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d10f31cc-0268-48c0-a747-9227e3f07a60/PT-LSB-DB-00035+%282%29.jpg Destaques - Tecnologia de sincronização em DOOH chega a Portugal com campanha inovadora da Frize, em parceria com com a JCDecaux - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/1lfjstk04zbp2mh6xk89xw3blwtcxd monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4ba73cff-2b69-43ca-b6fe-53fd183e384f/IPG%2By%2BWPP%2Bportada.png Destaques - IPG e WPP registam quedas no primeiro trimestre, mas confiam na reestruturação e digitalização para 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/dv360-para-ctv-o-patinho-feio-que-se-transformou-num-cisne monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7313bc1c-0e08-47a7-84bf-1f0241217ab1/DV360%2Byoutube.png Destaques - DV360 para CTV: o patinho feio que se transformou num cisne - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-era-do-zero-click-redefine-a-relao-entre-publishers-ia-e-a-monetizao-publicitria monthly 0.5 2025-04-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/88d2e550-ce03-49c4-8ce7-adbf505e8b88/Monetizacio%CC%81n%2BIA.png Destaques - A era do “zero-click” redefine a relação entre publishers, IA e a monetização publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/e7i885ghi7hg3ee5qa5nriu4xewoy5 monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6042e98f-582a-41d7-a046-569dc74e70e7/Meta%2BRetail%2BMedia.png Destaques - A Meta acelera a sua estratégia para competir no Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/gb8gam2ab3tuv20r9seyoy08f1vy4l monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/96392e03-5088-4df9-9496-230314f04480/Publicis%2Bcrecimiento.jpg Destaques - Publicis Groupe mantém o seu crescimento apesar da incerteza internacional - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/9m90fs5jgn26li729ydviqdq17thpx monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/90506752-cef5-4340-85bc-fe9a694f7a1f/Magnite.jpg Destaques - A Magnite integra o SpringServe com a sua SSP de streaming para criar uma única plataforma de CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/wizgwxa6pwxp0w6q7c2wyig6aq1otn monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7313fa4a-80eb-4be4-b27d-53273d8d1642/Perplexity%2BDOJ.png Destaques - Perplexity perante o DOJ: a solução não é desmantelar a Google, é devolver a escolha ao consumidor - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-google-suspendeu-mais-de-39-milhes-de-contas-de-anunciantes-fraudulentos-em-2024-LMyQR-28jdj monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/54b84595-080e-479a-b321-918e6082e989/MFA%2B%285%29.png Destaques - A Google suspendeu mais de 39 milhões de contas de anunciantes fraudulentos em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/9noikvxcx9cjksckjb4njuztzxlvo3 monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/01ae4913-f6ba-4af7-9e47-c29f7f15f024/Apple%2Bads.jpg Destaques - Apple Ads: reinvenção publicitária ou contradição estratégica? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/oo36fe8e522i8kayr2ltda7ob37vq0 monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3b3edd2a-4390-4773-af05-1229888e4573/Captura%2Bde%2Bpantalla%2B2025-04-22%2Ba%2Blas%2B18.39.07.png Destaques - Privacy Sandbox redefine a sua estratégia: Chrome não apresentará novo aviso para cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-foi-o-investimento-publicitrio-em-maro-em-portugal-continente-foi-a-marca-lder-e-omd-e-fuel-foram-as-agncias-com-maior-volume-de-investimento monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4284fd1f-1c9b-4a95-a054-3b4650e0b1a8/continente.png Destaques - Como foi o investimento publicitário em Março em Portugal? Continente foi a marca líder e OMD e Fuel foram as agências com maior volume de investimento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-ias-amplia-a-sua-otimizao-para-o-tiktok-com-o-lanamento-de-excluses-de-vdeo-em-pre-bid monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e7d4d61d-1701-4fbd-bf42-19b1ae480db7/Tiktok.png Destaques - A IAS amplia a sua otimização para o TikTok com o lançamento de exclusões de vídeo em pre-bid - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ap7ed84990baxl0iryaqbhrs1979s7 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/04c83c50-ab74-4996-8a72-5c2c105deda2/Brand%2BSafety.png Destaques - Um relatório acusa a TAG e o MRC de avalizarem fornecedores que não garantem a Brand Safety - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-culpada-por-monoplio-em-adtech-eua-abrem-caminho-para-uma-reestruturao-histrica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/02d13487-a0df-47f8-b689-8622c771d905/Captura%2Bde%2Bpantalla%2B2025-04-17%2Ba%2Blas%2B19.59.21.png Destaques - Google, culpada por monopólio em AdTech: EUA abrem caminho para uma reestruturação histórica - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/prebid-mobile-30-reinventa-o-header-bidding-para-ambientes-mobile monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eaad3593-f73c-4812-a3a5-d9c056797d77/prebid%2Bmobile%2B3.0.png Destaques - Prebid Mobile 3.0 reinventa o header bidding para ambientes mobile - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/europeus-tm-at-27-de-maio-para-recusar-utilizao-dos-seus-dados-pela-meta-ai monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c6fb5283-22c1-4315-9b39-f5703293c818/meta+ai.png Destaques - Europeus têm até 27 de maio para recusar utilização dos seus dados pela Meta AI - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/super-bock-a-nica-marca-portuguesa-no-warc-effective-100 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b9189382-79ed-4bc7-84d4-7b3f56522ef9/Superbock_00_01_25_09.jpg Destaques - Super Bock é a única marca portuguesa no WARC Effective 100 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/duas-aes-judiciais-acusam-a-the-trade-desk-de-violar-leis-de-privacidade-de-forma-encoberta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9e2facdc-9c63-410c-b5a5-af68a7bd8da5/TTD%2BData%2BPrivacy.png Destaques - Duas ações judiciais acusam a The Trade Desk de violar leis de privacidade de forma encoberta - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-batalha-para-ser-o-dsp-do-retail-media-intensifica-se monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c01b22a1-bb05-41d0-9bb1-e2047643ff0c/DSP%2BRETAIL.jpg Destaques - A batalha para ser o DSP do Retail Media intensifica-se - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-disney-ativa-a-compra-programtica-em-direto-no-disney-hulu-e-espn-a-nvel-mundial monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2af37c7b-bfd6-416c-8f31-be84589e48c7/Disney%2Bstraming.jpg Destaques - A Disney ativa a compra programática em direto no Disney+, Hulu e ESPN+ a nível mundial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/provas-judiciais-revelam-que-a-meta-utilizou-materiais-protegidos-por-direitos-de-autor-sem-licena-para-treinar-a-sua-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8435f08f-bcb5-4173-9bcc-c05b57518be7/Copy%2BAI.png Destaques - Provas judiciais revelam que a Meta utilizou materiais protegidos por direitos de autor sem licença para treinar a sua IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-yahoo-est-a-considerar-vender-a-sua-dsp-para-se-focar-em-novas-estratgias-de-reestruturao monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/38d7c57f-e1c1-4f7a-afd3-1107fb0be782/Yahoo%2BDSP%2Bventa.png Destaques - A Yahoo está a considerar vender o seu DSP para se focar em novas estratégias de reestruturação - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-nestl-marca-pioneira-na-ativao-da-netflix-com-uma-estratgia-100-integrada-no-dv360 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c78d1df6-1a70-44bc-bf96-834eb931232d/Nestle%CC%81%2BAmazon%2BDV360.jpg Destaques - A Nestlé, marca pioneira na ativação da Netflix com uma estratégia 100% integrada no DV360 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-iab-europe-lana-o-leaf-a-sua-nova-plataforma-para-uma-publicidade-digital-mais-sustentvel monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ad16ea82-6ae5-4442-b999-7513c28cd2cd/IAB%2BLeaf.png Destaques - A IAB Europe lança o LEAF, a sua nova plataforma para uma publicidade digital mais sustentável - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-avalia-a-pepsico-as-retail-media-networks-o-que-h-de-bom-e-o-que-pode-ser-melhorado monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/877e4b7d-2db1-442f-aecd-189a058ea9ac/Pepsico.jpg Destaques - Como avalia a PepsiCo as Retail Media Networks: o que há de bom e o que pode ser melhorado - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-loral-v-oportunidades-de-crescimento-no-uso-da-ia-e-aposta-no-marketing-de-influencers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c7889f0f-4e74-43c0-bffb-d5e3d4fd8c2f/L%27ore%CC%81al.jpg Destaques - A L’Oréal vê oportunidades de crescimento no uso da IA e aposta no marketing de influencers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-operaes-de-mampa-no-adtech-crescem-73-e-assinalam-um-novo-ciclo-de-consolidao monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/30e56ee3-3bb4-49bf-9502-1c75d7829cd0/M%26A%2B2025.png Destaques - As operações de M&A no AdTech crescem 73% e assinalam um novo ciclo de consolidação - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/spotify-lana-oficialmente-a-sua-ad-exchange-e-integra-novos-parceiros-programticos-ppgk5 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8653a270-0293-4880-b1d2-2acb8f6cdb43/spotify%2Bad%2Bmanager.jpg Destaques - Spotify lança oficialmente a sua Ad Exchange e integra novos parceiros programáticos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/playce-vai-ser-suspenso-a-partir-de-maio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7ad46125-65df-4637-a46c-9dfb23843f7a/istockphoto-1317927924-612x612.jpg Destaques - Playce vai ser suspenso a partir de maio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-meta-aposta-no-principal-based-trading-para-reforar-o-seu-peso-nos-planos-de-meios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/03265cff-41c2-41c8-b8c0-9c3744a315f9/logo%2Bmeta.png Destaques - A Meta aposta no ‘principal-based trading’ para reforçar o seu peso nos planos de meios - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-apresenta-oferta-de-ltima-hora-para-adquirir-o-tiktok-no-eua monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fd938a34-cfcd-4de4-9b31-4a72ccd30be2/tik-tok-para-empresas-1920x1080.jpg Destaques - Amazon apresenta oferta de última hora para adquirir o TikTok nos EUA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/automao-sem-direo-promessas-exageradas-e-outros-erros-provocados-pelo-hype-da-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f8ef36a4-74a6-47b1-897e-a7ddb7fa7d45/IA%2Berrores.jpg Destaques - Automação sem direção, promessas exageradas e outros erros provocados pelo hype da IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/algumas-marcas-internacionais-rompem-com-a-walmart-e-a-amazon-por-falta-de-transparncia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a7f3692-9a1e-417c-b5ed-6327ee08fae0/Desconfianza%2Bretail%2Bmedia.png Destaques - Algumas marcas internacionais rompem com a Walmart e a Amazon por falta de transparência - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-autoridade-da-concorrncia-francesa-sanciona-a-apple-com-uma-multa-de-150-milhes-de-euros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1cc5195a-c6d3-40c7-8812-77fbf76f86ad/Apple.png Destaques - A Autoridade da Concorrência francesa sanciona a Apple com uma multa de 150 milhões de euros - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/mercado-aberto-programtico-sofre-queda-de-30-nos-cpms monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e8d2d8ed-c9c7-491b-a30a-82043ee19c6a/Precios%2Bopen%2Bauction.png Destaques - Mercado aberto programático sofre queda de 30% nos CPMs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/programmatic-morning-addressability-by-programmatic-portugal-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bba050a4-bd82-4662-b59d-b7161e041163/banner_3.gif Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5ec057df-bc8e-49ca-a2e5-c23551ac249a/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-10.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Abertura do evento por André Fragoso, Partner Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/65f8c063-d2a3-4a1a-89c4-603422ff1e43/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-12.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Primeiro Keynote com Mikel Lekaroz, CEO da Programmatic Spain & Next 14. com "Addressability - What, Why and When" https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5dfeedaf-10e1-4971-a2d8-78ff1824f872/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-16.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Momento do segundo Keynote da manhã "Data e Segmentação Publisher Side – Uma oportunidade para a Open Web" por Luis Castanho, Managing Director da Weborama Iberia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/13064d40-3267-4b00-b4a8-63a9e7c14614/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-22.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Painel "Construindo a Addressability do ponto de vista dos publishers", moderado por Luis Castanho, com participação de Fernando Parreira (SAPO/IAB Portugal), José Frade (Medialivre) e João Pereira (Público). https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/119e1d09-6b98-4a20-8ecf-af6d8eb92c69/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-24.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Using Contextual AI to understand your consumers’ interests por Javier Fernandez, Publisher Partnership Director, Spain & Portugal e Adrián Vecino, Senior Sales Manager, Spain & Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9bab2247-2c9e-4353-8fc0-56bb23c97026/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-29.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Painel "Alternativas reais ao 'cookie world' do ponto de vista da procura", moderado por Sofia Alves (Dentsu Portugal), com representantes da OMG Portugal, Havas Portugal, GroupM Portugal, Data4Deals e Worten. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2977cff0-bb7e-4e78-b5ee-1ab03307bfa0/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-34.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Data Collaboration via Data Clean Rooms , num keynote liderado por Javier Arnaiz, Counsel Cybersecurity and Privacy ECIJA https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9472f152-cb5e-4846-9423-3bba608edef2/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-35.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out "PET’s & Privacy Sandbox - What’s working and what’s missing?" https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c5d10abe-f6ce-4e20-9295-52c799d7a93d/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-40.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177739822-3ERWFW6R70QSAX0DZFQG/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-1.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177739394-WYQE2SL7608O2BDV6CDN/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-2.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177741872-FYV8EWHOX8RAYDQA789D/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-3.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177745881-RFL8PVWTV0B0QBCZ00RI/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-4.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177746678-XEHL82JHK3STTA7BKDBA/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-5.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177749537-SZZ54C4N9JZPUDRXB00Y/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-6.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177751538-KNK1QQ7XPDCP2C31N5NH/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-7.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177753733-ZHVWI3FB9OI6MFUHLIUJ/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-8.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177755219-LUT09NH3GBCMD4SS1B4L/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-9.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177756719-FWVDJZI2DKF5F4I7OQBC/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-11.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177758292-V9P16WYHWTU1UPWDSCO6/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-13.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177759855-67BCCSDQOB6ZTD915WWE/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-14.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177761213-9N3ZFZJP6AONKI3DT7V1/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-15.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177762295-ZKH2SN8ULCKVO1JL87QD/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-17.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177763568-FY07VA46KIRK66PVE831/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-18.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177765442-KL1F4T03BOD7XE0720JV/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-19.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177767042-RSIQXALW2CZSSTSOWSIH/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-20.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177768570-NSSJT4Y9EP0J654NTTN2/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-21.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177770080-IU5ZPAA33V3COM18HJXL/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-23.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177771170-8U3QYMOVLV8BZGHPJWMR/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-25.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177772817-JXNAPDMQKPW6RRK85SUK/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-26.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177777435-G6FHSC0OCJ963AYNGUH5/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-27.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177778058-PYHKN8MCJ1Y6HXKY455X/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-28.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177780265-AJXT2U5NSYK1DLZDLHG4/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-29.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177782135-BPIMB41O69HVK41TBD2Y/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-30.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177784139-KZX0XJV0S2Q58J7DMCMQ/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-31.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177785954-DCW9FXY11VY2TVHOJ1JS/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-32.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177787175-QMYQVDJMDQWVIRS6BKPE/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-33.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177788921-EE2560PZ7A7MJHW8O03J/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-34.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177790762-BU6FDN4V5VZ74UO68TAK/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-35.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177792539-90A7V9HCN5I54BOF3072/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-36.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177794501-YVIRRYMSB42KMB51PBPB/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-37.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177796391-XDC26V0EUGF4BKNAHMQT/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-38.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177798153-DSX6SXYWKAEIMKNEZQTK/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-39.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177799842-Z9DGDDFNSZ27G8LBZH5E/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-40.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177801392-6Y2E75GNLPX1NV0DHMHR/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-41.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743177802881-YOXDIUJR6IJE9IHMLYSP/ADORO+-+PROGRAMMATIC+PT-+Digital+Morning+Mar25-42.jpg Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f129f833-1300-459f-acda-fa607bf65ccc/Banner+sponsors+Addressability+2025+%283%29.png Destaques - Programmatic Morning | Addressability by Programmatic Portugal 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/arena-media-portugal-sobe-para-o-4-lugar-no-ranking-mundial-do-effective100-warc monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9a525b57-25da-4ef7-a8fb-1d48d14fd3eb/Design-sem-nome-2025-03-25T151837.858.jpg Destaques - Arena Media Portugal sobe para o 4º lugar no ranking mundial do Effective100 WARC - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/seedtag-cresce-em-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/76fe7078-0e9a-41e1-a268-a58536929570/seedtag_logo.jpeg Destaques - Seedtag cresce em Portugal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/wpp-lidera-o-ranking-warc-media-100-pelo-oitavo-ano-consecutivo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/40d4bebc-cc70-4c09-85ac-d156d965f9ad/WARC%2BWPP.jpg Destaques - WPP lidera o ranking WARC Media 100 pelo oitavo ano consecutivo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/webedia-lana-xataka-tv-um-novo-canal-gratuito-sobre-cincia-e-tecnologia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe7c1e05-d55f-4bb6-b613-3e776bafd1f8/Xatakatv.jpg Destaques - Webedia lança Xataka TV, um novo canal gratuito sobre ciência e tecnologia - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-ascenso-do-dsp-da-amazon-deixa-menos-espao-para-os-intermedirios-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc48ca57-a33b-4ecb-a2e9-20dca7ee7cb6/Amazon%2BDSP%2BAdtech.jpg Destaques - A ascensão do DSP da Amazon deixa menos espaço para os intermediários AdTech - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/publicis-groupe-conquista-a-conta-de-media-e-dados-da-coca-cola-nos-eua-anteriormente-gerida-pela-wpp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1742160078032-URUUFO4HUEM5D3K6L84B/publicis-groupe-e-coca-cola.png Destaques - Publicis Groupe conquista a conta de media e dados da Coca-Cola nos EUA, anteriormente gerida pela WPP - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-media-buyers-questionam-o-kokai-uma-melhoria-real-ou-um-controlo-sobre-a-oferta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9062ab0a-f009-46f7-8d6a-ab2839b797e2/TTD%2Btabla%2Bperio%CC%81dica.jpg Destaques - Os media buyers questionam o Kokai: uma melhoria real ou um controlo sobre a oferta? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/-o-jbp-o-novo-spo-a-nova-estratgia-que-marca-o-futuro-da-compra-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/09826259-a20f-440d-ac6c-5c46977dd07b/JBP%2BTTD.jpg Destaques - É o JBP o novo SPO? A nova estratégia que marca o futuro da compra programática - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-publicidade-exterior-programtica-consolida-se-como-uma-pea-chave-nas-estratgias-omnicanal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/112b5cc5-4aea-47a9-9936-6cbc5bcb2360/prDOOH.jpg Destaques - A publicidade exterior programática consolida-se como uma peça-chave nas estratégias omnicanal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/wpp-aposta-na-automatizao-total-da-publicidade-com-a-sua-plataforma-impulsionada-por-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e168a727-144b-4dfd-af6d-441c5bafb2e2/WPP.jpg Destaques - WPP aposta na automatização total da publicidade com a sua plataforma impulsionada por IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-publishers-j-podem-verificar-se-esto-em-listas-de-bloqueio-mfa-graas-a-uma-nova-ferramenta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8432230b-8536-4c69-bace-d848093a551c/MFA.jpg Destaques - Os publishers já podem verificar se estão em listas de bloqueio MFA graças a uma nova ferramenta - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-contra-a-parede-o-doj-no-cede-e-continua-a-exigir-a-venda-do-chrome monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0cb0d038-ca0d-42a9-85e1-8000b1abd4cc/Chrome%2BSales.jpg Destaques - Google, contra a parede: o DOJ não cede e continua a exigir a venda do Chrome - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ias-threat-lab-expe-uma-rede-de-fraude-massiva-em-apps-android monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/55df6c3c-8d81-4aa7-ad17-5670c17d047b/fraude%2BIAS.jpg Destaques - IAS Threat Lab expõe uma rede de fraude massiva em apps Android - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-lana-o-complete-tv-a-sua-ferramenta-de-ia-para-otimizar-a-compra-de-anncios-na-televiso monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fcfb41be-a9e5-4241-bcd5-5e7fe6cdb68d/Amazon%2BComplete%2BTV.jpg Destaques - Amazon lança o ‘Complete TV’, a sua ferramenta de IA para otimizar a compra de anúncios na televisão - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/weborama-integra-ids-alternativos-na-sua-data-intelligence-platform monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4e757476-ac37-4191-bf32-7a53515a5d7c/Portada%2BWeborama.jpg Destaques - Weborama integra IDs alternativos na sua Data Intelligence Platform - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-polticas-de-privacidade-da-apple-geram-controvrsia-na-europa-devido-a-uma-possvel-vantagem-competitiva monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fec33b66-8c82-4c82-b307-132d4336e1e4/Apple%2BATT.png Destaques - As políticas de privacidade da Apple geram controvérsia na Europa devido a uma possível vantagem competitiva - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-pressiona-a-administrao-trump-para-evitar-a-sua-diviso monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a5eb0b88-5eec-4736-9b91-1ca6af3db7b5/Google%2Btrump.jpg Destaques - Google pressiona a administração Trump para evitar a sua divisão - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-endurece-as-regras-do-customer-match monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dcedd23f-04d0-4d2a-8573-976cfbcf5661/Customer%2BMatch.jpg Destaques - Google endurece as regras do ‘Customer Match’ - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/the-trade-desk-redefine-o-conceito-de-meios-premium monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0cb3a76d-84ab-4758-bdf7-acdd9a036f0f/TTD%2BPremium%2BMedia.jpg Destaques - The Trade Desk redefine o conceito de meios premium - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/alexa-marca-o-incio-de-uma-nova-era-de-anncios-conversacionais-na-amazon monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/01ff715d-88c8-4100-9d2b-e97f874017f0/Alexa%2B%2B.jpg Destaques - "Alexa+" marca o início de uma nova era de anúncios conversacionais na Amazon - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-retail-media-networks-evoluem-e-procuram-consolidar-se-como-grandes-meios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f255bcec-61aa-4d5a-b6a2-5ecb9c479986/RMN%2BMedios.jpg Destaques - As Retail Media Networks evoluem e procuram consolidar-se como grandes meios - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-data-minimization-impe-se-menos-recolha-de-dados-mas-mais-eficincia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/696729c6-3e9c-4cac-bbd9-2148671009cb/Data%2Bminimization.jpg Destaques - A "data minimization" impõe-se: menos recolha de dados, mas mais eficiência. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-referral-traffic-proveniente-de-plataformas-de-ia-continua-a-crescer-apesar-das-tentativas-de-bloqueio-por-parte-de-alguns-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e05fe96e-4764-47ba-b091-4b364325c143/ChatGPT%2Breferral%2Btraffic.jpg Destaques - O referral traffic proveniente de plataformas de IA continua a crescer, apesar das tentativas de bloqueio por parte de alguns publishers. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/rampup-2025-principais-insights-e-tendncias-do-evento-anual-da-liveramp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a312bbd8-b2c1-41fa-bf2d-49d57e76e838/RampUP%2BLiveramp%2B25.jpg Destaques - RampUp 2025", principais insights e tendências do evento anual da LiveRamp - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-desafios-da-segmentao-na-era-da-inteligncia-artificial monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c7e1fca3-dcc6-4cc1-9214-a38142e96430/EXTE%2BIA.jpg Destaques - Os desafios da segmentação na era da Inteligência Artificial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/rumiddwabhfqxs5ovg28qun66p5yuf monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/41f1222d-6426-4f11-b1b8-874884ea5d6f/Amazon%2BAncla.jpg Destaques - Amazon, a "âncora" que está a fazer cair as tarifas dos anúncios na TV em streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-marcas-de-snacks-e-bebidas-redefinem-o-seu-investimento-em-meios-face-s-mudanas-no-consumo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8822c0ae-cd3d-4b0d-bb35-91027d490ee7/Snacks%2BRetail%2BMedia.jpg Destaques - As marcas de snacks e bebidas redefinem o seu investimento em meios face às mudanças no consumo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/taboola-lana-realize-e-amplia-o-seu-alcance-em-performance-para-alm-da-publicidade-nativa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ee1fe5e0-803e-4443-9397-12654533bcd4/Realize%2BTaboola.jpg Destaques - Taboola lança ‘Realize’ e amplia o seu alcance em Performance para além da publicidade nativa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/netflix-atinge-70-milhes-de-utilizadores-no-seu-plano-com-anncios-e-testa-o-seu-servio-adtech-no-canad monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d4770f91-c06e-4786-99c8-c013a406c75b/Netflix.jpg Destaques - Netflix atinge 70 milhões de utilizadores no seu plano com anúncios e testa o seu serviço AdTech no Canadá - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-tech-lab-renomeia-o-seu-padro-de-privacidade-que-deixa-de-ser-plataforma-para-se-tornar-um-protocolo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/104c10f9-2617-416d-a4e5-e50139162bd9/Privacy%2BIAB%2BTech%2BLab.jpg Destaques - IAB Tech Lab renomeia o seu padrão de privacidade, que deixa de ser plataforma para se tornar um protocolo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-google-impulsiona-o-demand-gen-com-crditos-publicitrios-mas-os-anunciantes-criticam-a-sua-opacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/56cf6d78-dcdf-4962-bb25-e28536b787d8/Google%2BAds%2Blogo+%281%29.jpg Destaques - A Google impulsiona o ‘Demand Gen’ com créditos publicitários, mas os anunciantes criticam a sua opacidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/linkedin-lana-a-sua-prpria-api-de-converso-para-melhorar-a-atribuio-em-campanhas-b2b monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0ad4e7a0-ade2-4a77-b3b3-cc40af9e75c0/Linkedin%2BAPI.jpg Destaques - LinkedIn lança a sua própria API de conversão para melhorar a atribuição em campanhas B2B - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-dsp-continua-a-crescer-e-atinge-os-173-mil-milhes-de-dlares-em-receitas-publicitrias monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe8dcb87-babd-4733-bc0e-a594e24d8f05/Amazon%2BDSP%2Bingresos.jpg Destaques - Amazon DSP continua a crescer e atinge os 17,3 mil milhões de dólares em receitas publicitárias - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-adoo-de-identificadores-est-a-avanar-mas-a-procura-ainda-no-largamente-utilizada monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e1041957-51ed-499b-92ed-32873890ca8c/Ids%2BAlternativos.jpg Destaques - A adoção de identificadores está a avançar, mas a procura ainda não é largamente utilizada - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-google-refora-o-campaign-manager-360-com-as-integraes-da-netflix-e-the-trade-desk monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/64d55f3b-c2a0-4e59-9db1-ba969e295736/CM360_2.jpeg Destaques - A Google reforça o ‘Campaign Manager 360’ com as integrações da Netflix e The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7d051827-a6bb-4a80-9952-83c7a4211f93/CM360_1.jpeg Destaques - A Google reforça o ‘Campaign Manager 360’ com as integrações da Netflix e The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-autoridade-alem-adverte-que-a-poltica-de-privacidade-da-apple-pode-violar-a-lei-da-concorrncia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0ed80ea1-7261-4da6-870b-b1097c3abf4f/Apple.jpg Destaques - A autoridade alemã adverte que a política de privacidade da Apple pode violar a lei da concorrência - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-streaming-de-desporto-ao-vivo-cresce-29-e-transforma-a-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f0a9daf5-4c1b-437e-94e2-d40ea8da4c58/Streaming%2Bde%2Bdeportes.jpg Destaques - O streaming de desporto ao vivo cresce 29% e transforma a publicidade digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-marca-de-chocolates-arcdia-confia-agncia-keep-it-real-a-sua-comunicao-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ca590d81-4a9a-488e-9572-f2a5257d74a3/arcada-keep+it+real.jpg Destaques - A marca de chocolates Arcádia confia à agência KEEP it REAL a sua comunicação digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/stellantis-gera-polmica-com-a-insero-de-anncios-emergentes-nos-seus-veculos monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-amazon-lana-o-brand-a-sua-nova-ferramenta-de-ia-para-construir-audincias-em-tv-e-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6004b176-b9a7-4d88-8ce0-72ae30392c69/Amazon%2BBrand%2B.jpg Destaques - A Amazon lança o Brand+, a sua nova ferramenta de IA para construir audiências em TV e vídeo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-especialistas-em-adtech-recorrem-s-startups-em-meio-incerteza monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f234bd1f-5c82-42d3-85c4-4f2f1385d5c0/Expertos%2Badtech.jpg Destaques - Os especialistas em AdTech recorrem às startups no meio da incerteza - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/applovin-vende-o-seu-negcio-de-apps-por-900-milhes-e-aposta-na-publicidade-baseada-em-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e4d66e62-cf11-4606-9393-34311fe856d7/Venta%2BAppLovin.jpg Destaques - AppLovin vende o seu negócio de Apps por 900 milhões e aposta na publicidade baseada em IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-the-trade-desk-cai-na-bolsa-por-qu monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b722841d-75e7-40db-a75a-149167fbe894/TTD%2Bbolsa.jpg Destaques - A The Trade Desk cai na bolsa, por quê? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-impacto-dos-formatos-interativos-no-dia-dos-namorados-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4dc5ac9b-b5f9-4d2d-82a3-9104e8bcb4c5/EXTE%2Bsan%2Bvalentin.jpg Destaques - O impacto dos formatos interativos no Dia dos Namorados 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/sonos-poderia-lanar-um-dispositivo-de-streaming-com-a-the-trade-desk monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d88923f1-3ca8-4b71-b962-da59b7eedcb5/Ventura%2BTTD+%281%29.jpg Destaques - Sonos poderia lançar um dispositivo de streaming com a The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-bloomberg-impulsiona-a-publicidade-contextual-com-a-sua-nova-ferramenta-adservice monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3dbd8d96-0751-4ae5-9741-84e1f0eca34e/Bloomberg%2BMedia%2Bportda.jpg Destaques - A Bloomberg impulsiona a publicidade contextual com a sua nova ferramenta AdService - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/linkedin-e-pinterest-crescem-enquanto-o-tiktok-mantm-o-seu-domnio-nas-redes-sociais-em-2025 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-netflix-leva-o-seu-modelo-de-publicidade-programtica-para-a-alemanha-espanha-frana-itlia-e-reino-unido monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c606b0ec-e360-4a8e-87c0-1a14d3d66cdb/Netflix%2Bprogramatica%2BEuropa.jpg Destaques - A Netflix leva o seu modelo de publicidade programática para a Alemanha, Espanha, França, Itália e Reino Unido - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/criteo-refora-a-sua-posio-como-soluo-tecnolgica-empresarial-e-cativa-os-investidores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e23fa91f-bdb4-424d-8ffa-29cfa100a39c/Criteo%2Blogo.jpg Destaques - Criteo reforça a sua posição como solução tecnológica empresarial e cativa os investidores - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/meta-lana-o-signals-gateway-um-cdp-para-impulsionar-a-automao-em-publicidade-com-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d2b51b66-a818-4dfd-9a9e-911463bbfef9/Meta.jpg Destaques - Meta lança o ‘Signals Gateway’, um CDP para impulsionar a automação em publicidade com IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/openai-revoluciona-as-pesquisas-searchgpt-j-est-disponvel-para-qualquer-utilizador monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc5e0b8b-6824-45c1-9b3c-b68ba49160ce/SearchGPT.jpg Destaques - OpenAI revoluciona as pesquisas: SearchGPT já está disponível para qualquer utilizador - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/nielsen-elimina-os-painis-como-nica-fonte-de-medio-e-aposta-no-big-data monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/93b5031e-3ef8-4987-aafd-213f92b2e0b2/Audiencias%2BNielsen.jpg Destaques - Nielsen elimina os painéis como única fonte de medição e aposta no Big Data - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-classificao-de-vdeo-programtico-continua-a-gerar-confuso-no-setor monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/92100b3f-705f-47d0-b2c0-eed1e08ceeae/Etiquetado%2Bvideo.jpg Destaques - A classificação de vídeo programático continua a gerar confusão no setor - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ia-sem-barreiras-como-os-modelos-open-source-vo-mudar-o-targeting-publicitrio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e44fdfbc-fa7a-435b-b4b2-9a97402d4aba/IA%2Bsin%2Bbarreras.jpg Destaques - IA sem barreiras: como os modelos open-source vão mudar o targeting publicitário - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-startup-nodals-ai-lana-um-modelo-de-publicidade-sem-ids-e-sem-dsps-nem-ssps monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8961887f-78b9-4c3a-ad8f-f67f853a7fdb/Nodals%2BAI%2Bportada.jpg Destaques - A startup Nodals AI lança um modelo de publicidade sem IDs e sem DSPs nem SSPs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/menos-mais-the-trade-desk-reduz-a-escala-de-anncios-com-sp500-e-aumenta-os-cpms monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9eb9c414-fb61-4332-a05d-0c57ae45db5c/The%2BTrade%2BDesk%2BSP500.jpg Destaques - Menos é mais? The Trade Desk reduz a escala de anúncios com SP500+ e aumenta os CPMs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/quatro-chaves-para-atrair-audincias-em-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/58781f36-f433-4eb2-a06d-e96a3b5b73ac/Tendencias%2BTaboola%2B2025.jpg Destaques - Quatro chaves para atrair audiências em 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/strer-avalia-a-venda-do-seu-negcio-de-publicidade-exterior-por-4000-milhes-de-euros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8392557c-d12c-47ee-a033-f914883477b5/Logo%2BStroer.jpg Destaques - Ströer avalia a venda do seu negócio de publicidade exterior por 4.000 milhões de euros - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-meta-introduz-publicidade-no-threads-com-um-primeiro-teste-junto-a-um-grupo-selecionado-de-marcas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0a414193-b328-4506-b213-e04c377d0c46/Meta%2BThreads%2Bvideo%2Bads.jpg Destaques - A Meta introduz publicidade no Threads com um primeiro teste junto a um grupo selecionado de marcas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-revela-novos-detalhes-sobre-o-mecanismo-de-seleo-de-cookies-no-chrome monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a98cdc20-2f06-45fe-af54-0bc3922cc3eb/Chrome%2BCookies.jpg Destaques - Google revela novos detalhes sobre o mecanismo de seleção de cookies no Chrome - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-publicis-groupe-divulgou-na-semana-passada-em-portugal-a-sua-primeira-edio-do-estudo-trend-or-hype monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e2293c9f-c55f-4529-9d12-5835746222de/1738176064824.jpeg Destaques - A Publicis Groupe divulgou na semana passada em Portugal a sua primeira edição do estudo "Trend or Hype" - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/the-trade-desk-aposta-na-ctv-e-desafia-os-modelos-fechados-liderados-pela-google-e-amazon monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aba854fc-b10c-46b5-8d3c-8a87ab46e9bc/TTD.png Destaques - The Trade Desk aposta na CTV e desafia os modelos fechados liderados pela Google e Amazon - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-agncia-adagietto-assume-a-comunicao-da-glovo-em-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a502e164-0a5b-4527-ae09-77e2ed72ba71/adagiettoglovo.png Destaques - A agência Adagietto assume a comunicação da Glovo em Portugal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-google-lana-o-meridian-seu-modelo-open-source-de-marketing-mix-para-melhorar-a-tomada-de-decises monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/657d0e7e-7f1f-4e53-a059-8f8c7967854b/Google%2BMeridian+%281%29.jpg Destaques - A Google lança o ‘Meridian’, o seu modelo open-source de marketing mix para melhorar a tomada de decisões - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-netflix-continua-a-conquistar-adeptos-para-o-seu-plano-com-publicidade-que-j-conta-com-302-milhes-de-assinantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a8ea6887-5b4d-47f3-b855-892818559163/Netflix%2Bsuscripciones.jpg Destaques - A Netflix continua a conquistar adeptos para o seu plano com publicidade, que já conta com 302 milhões de assinantes - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/assim-o-operator-o-assistente-pessoal-apresentado-pela-openai-que-pode-realizar-tarefas-como-um-humano monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/41459be1-24cd-40db-bc48-7a21c1f1c023/Operator.png Destaques - Assim é o Operator, o assistente pessoal apresentado pela OpenAI que pode realizar tarefas como um humano - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/deepseek-a-ia-chinesa-que-desafia-os-gigantes-tecnolgicos-e-agita-wall-street monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3902539d-cbdd-45cb-b211-3f3594279250/DeepSeek%2Bllegada.png Destaques - DeepSeek, a IA chinesa que desafia os gigantes tecnológicos e agita Wall Street - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-iab-europe-e-outras-entidades-defendem-os-modelos-pay-or-consent-perante-o-organismo-europeu-de-proteo-de-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/20e8cf50-6330-4cb1-a4f9-f65458c15a13/Consent%2Bor%2Bpay.jpg Destaques - A IAB Europe e outras entidades defendem os modelos “Pay or Consent” perante o organismo europeu de proteção de dados - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-dsp-continua-a-trabalhar-para-ser-a-referncia-em-retail-media-e-programtica-neste-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/034584d9-b61e-497c-ae86-9124e8f36e29/Amazon%2BDSP%2B.jpg Destaques - Amazon DSP continua a trabalhar para ser a referência em Retail Media e programática neste 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-trindade-do-data-marketing-tecnologia-talento-e-tenacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/56540939-1548-4545-ba75-6ce9a09fe0db/Data%2BMarketing.jpg Destaques - A trindade do data marketing: tecnologia, talento e tenacidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-publicidade-em-streaming-tem-como-desafio-evitar-a-saturao-de-anncios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/043bb695-a27e-40b3-87c2-3d6ccb554ebb/CTV%2BStreaming%2B.jpg Destaques - A publicidade em streaming tem como desafio evitar a saturação de anúncios - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6fc9c32d-1d08-438c-9c56-d17046c90ad3/Informe%2BNielsen%2BCTV.jpg Destaques - A publicidade em streaming tem como desafio evitar a saturação de anúncios - Conquiste seu espaço Fonte: Nielson https://www.programmatic-portugal.com/destaques/a-realidade-da-compra-de-vdeo-online-perspetivas-e-melhores-prticas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/36cd12e9-aa35-4f4f-8e75-94416bf03b0d/Video%2BAds.jpg Destaques - A realidade da compra de vídeo online: perspetivas e melhores práticas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-taxa-adtech-um-investimento-necessrio-ou-um-fardo-para-os-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/23cc771d-e920-422e-9039-900e02391f39/AdTech%2BTaqx%2Bportada.jpg Destaques - A 'taxa AdTech': um investimento necessário ou um fardo para os publishers? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b4a81444-e959-4707-aa76-ff91e60d4b25/AdTech%2BTax.jpg Destaques - A 'taxa AdTech': um investimento necessário ou um fardo para os publishers? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-ctv-continua-a-crescer-mas-o-setor-solicita-que-a-sua-medio-evolua-para-garantir-mais-investimento monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/05738b8d-47dd-4315-b352-80ba2e4a4a88/CTV%2BMedicion%2BIAB.jpg Destaques - A CTV continua a crescer, mas o setor solicita que a sua medição evolua para garantir mais investimento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/brian-lesser-traa-um-plano-ambicioso-para-liderar-o-futuro-da-groupm-e-da-indstria-publicitria monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f259e6c8-0092-4924-a162-3a2d397b9dc7/Brian%2BLesser%2BGroupM.jpg Destaques - Brian Lesser traça um plano ambicioso para liderar o futuro da GroupM e da indústria publicitária - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-hackers-atacam-vrias-contas-do-google-ads-com-esquemas-sofisticados-de-phishing monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/46c8917d-7239-49d8-8afa-e1c2db30fd8f/Hackers%2BGoogle.jpg Destaques - Os hackers atacam várias contas do Google Ads com esquemas sofisticados de phishing - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/87-dos-lderes-de-meios-de-comunicao-afirma-que-a-ia-transformar-ainda-mais-as-redaes-em-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bbd0c622-39d0-475e-974c-1ceed021e6e8/IA%2Bperiodismo.jpg Destaques - 87% dos líderes de meios de comunicação afirma que a IA transformará ainda mais as redações em 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/netflix-supera-a-bbc-no-reino-unido-e-lidera-o-streaming-em-espanha monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e6cee6b8-8002-4f5b-aa83-2cf5981e4be8/Netflix%2BAudiencias.jpg Destaques - Netflix supera a BBC no Reino Unido e lidera o streaming em Espanha - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/por-que-as-data-clean-rooms-so-essenciais-para-que-o-commerce-media-tenha-boas-margens monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9741a05c-36e3-4a4b-9b9a-3bfabc423169/Data%2BClean%2BRooms.png Destaques - Por que as Data Clean Rooms são essenciais para que o Commerce Media tenha boas margens? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/um-casino-entra-no-negcio-das-ad-networks-devido-ao-crescimento-das-retail-media-networks monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ba82cc03-c5d2-4de5-b55a-5c27834ce153/Casino%2BRMN.jpg Destaques - Um casino entra no negócio das Ad Networks devido ao crescimento das Retail Media Networks - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-julgamento-em-tribunal-entre-the-new-york-times-e-a-openai-poder-mudar-o-uso-de-contedo-protegido-em-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/88d5d59c-1a47-4ca2-bfb8-340988b69cb7/OpenAI%2BThe%2BNew%2BYork%2BTimes%2BJuicio.jpg Destaques - O julgamento em tribunal entre ‘The New York Times’ e a OpenAI poderá mudar o uso de conteúdo protegido em IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-cma-investiga-os-servios-de-pesquisa-da-google-no-reino-unido monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/94b15126-1afe-48d9-a8ad-42bf981cdf14/Search%2Bgoogle.jpg Destaques - A CMA investiga os serviços de pesquisa da Google no Reino Unido - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/fingerprinting-nova-oportunidade-ou-um-retrocesso-na-privacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fb0da51c-d4a6-4eee-bd10-e27122f76177/FingerPrinting%2BGoogle.jpg Destaques - Fingerprinting, nova oportunidade ou um retrocesso na privacidade? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/digital-envoy-apresenta-o-locid-um-id-geoespacial-que-pretende-restaurar-a-confiana-dos-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/516f81cf-40a7-464e-9295-2170ee96ded4/Digital%2BEnvoy.jpg Destaques - Digital Envoy apresenta o LocID, um ID geoespacial que pretende restaurar a confiança dos anunciantes - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/mars-petcare-aposta-na-compra-direta-a-ssps-para-os-seus-anncios-em-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/65d0231d-edd1-4f0a-9683-25fb50cd4751/Mars.jpg Destaques - Mars Petcare aposta na compra direta a SSPs para os seus anúncios em CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-sinais-dinmicos-superaro-as-audincias-predefinidas-em-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/96101959-8944-463d-acf9-185db6ba30a6/Targeting%2Baudiencia%2B2025.jpg Destaques - Os sinais dinâmicos superarão as audiências predefinidas em 2025 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/elon-musk-afirma-que-a-ia-esgotou-os-dados-do-mundo-real-e-aposta-no-uso-de-dados-sintticos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7ea0cfd2-03b9-44e5-bd1b-b20247c7d3c0/Elon%2BMusk%2BLearning%2BIA%2Bok.jpg Destaques - Elon Musk afirma que a IA esgotou os dados do mundo real e aposta no uso de "dados sintéticos". - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-japo-acusa-a-google-de-prticas-anticompetitivas-e-planeia-emitir-uma-ordem-de-cessamento monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/47073b96-2ce8-4eea-9e1c-52a764b864e2/Google%2BJapon.jpg Destaques - O Japão acusa a Google de práticas anticompetitivas e planeia emitir uma ordem de cessamento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-eficcia-dos-dsps-melhora-em-2024-impulsionada-pela-reduo-de-gastos-em-sites-mfa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/133c5c96-e3b3-4e73-91da-efe82b1a7251/DSP.jpg Destaques - A eficácia dos DSPs melhora em 2024, impulsionada pela redução do investimento em sites MFA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-ia-impulsiona-os-publishers-para-estratgias-publicitrias-mais-inteligentes-e-rentveis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a7aaf48b-5e77-4802-9a30-53a3b4c1da97/AI%2BPublishers.jpg Destaques - A IA impulsiona os publishers para estratégias publicitárias mais inteligentes e rentáveis. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-congresso-dos-estados-unidos-investiga-o-acordo-entre-os-gigantes-omnicom-e-ipg monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e42268be-a2c3-4174-876d-629219c91f5b/Caso%2Bipg%2By%2Bomg.jpg Destaques - O Congresso dos Estados Unidos investiga o acordo entre os gigantes Omnicom e IPG - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-agncia-de-publicidade-bbdo-portugal-obtm-certificao-great-place-to-work-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4753526d-1717-41ed-9a02-19f298b805de/BW_24.png Destaques - A agência de publicidade BBDO Portugal obtém Certificação Great Place To Work 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-ico-considera-irresponsvel-o-uso-de-fingerprinting-para-tracking-publicitrio-da-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1dc06de4-a17f-4d11-bc4b-026aa97ad6d9/ICO%2Bfingerprinting.jpg Destaques - O ICO considera "irresponsável" o uso de fingerprinting para tracking publicitário da Google - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-agncias-avanam-em-direo-a-um-futuro-sem-cookies-enquanto-as-marcas-hesitam monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/652c6b29-2483-4383-ba19-23f4c3f595ad/Cookies%2Banunciantes%2By%2Bcookies.jpg Destaques - As agências avançam em direção a um futuro sem cookies, enquanto as marcas hesitam - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-publishers-esto-a-deixar-para-trs-as-third-party-cookies-apesar-das-decises-da-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2e80e70a-8767-4245-97b5-4758cb0d5b53/No%2Bcookies.jpg Destaques - Os publishers estão a deixar para trás as third-party cookies, apesar das decisões da Google. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/af88db36-3291-4e4c-824c-94ba4b0baba5/Disen%CC%83o%2Bsin%2Bti%CC%81tulo%2B%284%29.jpg Destaques - Os publishers estão a deixar para trás as third-party cookies, apesar das decisões da Google. - Conquiste seu espaço Fonte: Digiday https://www.programmatic-portugal.com/destaques/ias-apresenta-quality-attention-e-uma-nova-soluo-para-medir-a-ateno-nas-redes-sociais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2c666fe3-07fe-4adc-ab38-f869d980a86f/IAS%2BAtencion.jpg Destaques - IAS apresenta ‘Quality Attention’ e uma nova solução para medir a atenção nas redes sociais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-setor-procura-solues-para-travar-a-frustrao-causada-pelos-anncios-intrusivos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/47675324-1b79-4018-bd1d-6872440d41de/Publicidad%2BIntrusiva.jpg Destaques - O setor procura soluções para travar a frustração causada pelos anúncios intrusivos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/307deaf9-9303-4611-a078-6500a8e77fff/online-ads-lead-as-the-most-frustrating-problem-to-experience-across-all-devices-1.png Destaques - O setor procura soluções para travar a frustração causada pelos anúncios intrusivos - Conquiste seu espaço Fonte: AdMonsters https://www.programmatic-portugal.com/destaques/pubmatic-lana-um-novo-guia-sobre-spo-para-anunciantes-e-agncias monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1734635355953-0A6RTCDZI87OG30LIB5O/Pubmatic%2BSPO.jpg Destaques - PubMatic lança um novo guia sobre SPO para anunciantes e agências - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/um-resumo-de-2024-isto-o-que-aprendemos-este-ano-no-setor-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48703790-6382-4169-b8d9-aab32e43db1f/2024.jpg Destaques - Um resumo de 2024: isto é o que aprendemos este ano no setor AdTech - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/channel-factory-junta-se-tendncia-de-mampa-com-o-apoio-da-canaccord-genuity monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6402e3d5-1d89-4bb4-b4ed-e01bb48b7da2/M%26A%2BChannel%2BFactory.png Destaques - Channel Factory junta-se à tendência de M&A com o apoio da Canaccord Genuity - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/vivendi-divide-o-seu-imprio-canal-havas-e-louis-hachette-group-tornam-se-empresas-independentes-cotadas-em-bolsa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/60bbce2e-6b8a-407c-9cc4-247a56218af7/Vivendi%2Bescision.jpg Destaques - Vivendi divide o seu império: Canal+, Havas e Louis Hachette Group tornam-se empresas independentes cotadas em bolsa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-iab-tech-lab-solicita-a-opinio-do-setor-sobre-um-novo-guia-de-solues-id-less monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b66104de-3b5d-44c1-b885-1628f7bf3c50/IAB%2Btech%2Blab.jpg Destaques - O IAB Tech Lab solicita a opinião do setor sobre um novo guia de soluções "ID-less" - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-tech-lab-lana-o-acif-a-nova-api-que-simplifica-a-gesto-de-anncios-publicitrios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c7e9fcbc-d1de-43e3-ad87-53ffcaab537f/IAB%2BTech%2BLab%2BAPI.jpg Destaques - IAB Tech Lab lança o 'ACIF', a nova API que simplifica a gestão de anúncios publicitários - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/freewheel-lana-o-contextual-marketplace-uma-ferramenta-focada-em-tornar-a-publicidade-em-streaming-mais-eficaz monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2eaaae30-30ba-4b77-a111-9ca3976ce75a/FreeWheel%2Bcontextual%2Bmarketplace.jpg Destaques - FreeWheel lança o 'Contextual Marketplace', uma ferramenta focada em tornar a publicidade em streaming mais eficaz - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-enigma-do-curation-desmontando-os-12-mitos-da-mais-recente-obsesso-do-setor-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e8c48bf7-e63b-4081-ab03-30d69aea4a48/Curation%2Bdado.jpg Destaques - O enigma do Curation: desmontando os 12 mitos da mais recente “obsessão” do setor AdTech - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-aquisio-da-ipg-pela-omnicom-causa-uma-reviravolta-no-setor-de-retail-media-e-compete-com-a-liderana-da-publicis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eb99d13c-267d-4380-aa6d-55a7d552bcc8/Fusion%2Bagencias.jpg Destaques - A aquisição da IPG pela Omnicom causa uma reviravolta no setor de Retail Media e compete com a liderança da Publicis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-desportos-em-direto-e-o-machine-learning-formam-o-futuro-da-publicidade-em-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/162808cd-97d6-4d17-ae63-bf8e5420f9df/CTV%2Bsports.jpg Destaques - Os desportos em direto e o Machine Learning formam o futuro da publicidade em CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/rumores-rumores-a-mampa-no-adtech-em-todo-o-seu-esplendor monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d98b50e0-7b6a-4d0b-8a3f-7cf4c11c930f/Rumor.png Destaques - Rumores, rumores... A M&A no AdTech em todo o seu esplendor! - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/tf1-transforma-o-streaming-ao-combinar-dados-e-formatos-publicitrios-inovadores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dacbb942-f5e8-4d81-ae6f-1202d077b22b/Logo%2BTF1plus.jpg Destaques - TF1+ transforma o streaming ao combinar dados e formatos publicitários inovadores - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ipg-anuncia-aquisio-pela-omnicom monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1990e392-f769-499a-a73f-99a2e7984aac/OMG+x+IPG.png Destaques - IPG anuncia aquisição pela Omnicom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/western-union-junta-se-tendncia-e-lana-a-sua-prpria-media-network monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fd15e4a4-d3af-48aa-b9eb-e4ce0957b93d/Western%2BUnion.jpg Destaques - Western Union junta-se à tendência e lança a sua própria Media Network - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-estratgia-use-it-or-lose-it-nos-oramentos-perde-fora-no-ltimo-trimestre-do-ano monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b05d2799-9feb-4ef2-bf92-f18f1af04d80/Inversion%2Bfondos.jpg Destaques - A estratégia "use it or lose it" nos orçamentos perde força no último trimestre do ano - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-openai-estuda-introduzir-publicidade-enquanto-acelera-a-sua-estratgia-de-aumento-de-receitas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/62e0405a-c86f-452f-871a-290b27d30325/OpenAI%2BAds.jpg Destaques - A OpenAI estuda introduzir publicidade enquanto acelera a sua estratégia de aumento de receitas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-ecpm-aumentou-36-na-black-friday-impulsionado-pelo-investimento-em-publicidade-mvel-e-amps monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2b206086-828f-46b5-a486-3d0557d77b3b/Black%2BFriday%2BeCPM.jpg Destaques - O eCPM aumentou 36% na Black Friday, impulsionado pelo investimento em publicidade mobile e AMPs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/assim-como-a-ia-est-a-transformar-a-indstria-da-publicidade-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cb445a72-674f-4843-9133-9820f5a02fcd/IA%2BSector.png Destaques - Assim é como a IA está a transformar a indústria da publicidade programática - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-publishers-reavaliam-a-sua-abordagem-nos-anncios-programticos-aps-um-ano-de-receitas-volteis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4a304e61-8dc7-4c16-8d73-83b580caa73a/Inrgesos%2BProgramatica.jpg Destaques - Os publishers reavaliam a sua abordagem nos anúncios programáticos após um ano de receitas voláteis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6ddd12c6-15e4-4fe0-8806-db1e57ba1fe1/Programmatic%2BDigiday+%281%29.jpg Destaques - Os publishers reavaliam a sua abordagem nos anúncios programáticos após um ano de receitas voláteis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/be96bad6-7556-4478-856f-53df384fcd6d/Programmatic%2BDigiday%2B2.jpg Destaques - Os publishers reavaliam a sua abordagem nos anúncios programáticos após um ano de receitas voláteis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-rebranding-da-jaguar-dispara-o-interesse-dos-leitores-em-mais-de-1300 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8041837d-6db3-43c1-94cf-7d01930c2d10/Rebranding%2BJaguar.jpg Destaques - O rebranding da Jaguar dispara o interesse dos leitores em mais de 1.300% - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-investimento-publicitrio-global-atingir-108-mil-milhes-de-dlares-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/49405380-396e-48ec-82b7-fe02507f4966/Inversion%2Bpubli.jpg Destaques - O investimento publicitário global atingirá 1,08 mil milhões de dólares em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8b23dad7-5913-40cb-bfb8-24124a33548b/WARC%2Binversion.png Destaques - O investimento publicitário global atingirá 1,08 mil milhões de dólares em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/fnac-pccomponentes-mediamarkt-glovo-e-worten-apresentam-as-suas-estratgias-para-a-black-friday-e-cyber-monday monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7b9202a7-afa2-4eaa-b7f2-dac0038cdd1a/BF.jpg Destaques - Fnac, PcComponentes, Mediamarkt, Glovo e Worten apresentam as suas estratégias para a Black Friday e Cyber Monday - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-google-utiliza-o-julgamento-sobre-as-pesquisas-para-convocar-os-seus-rivais-openai-perplexity-e-microsoft-a-testemunhar monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8b950fce-4a1d-4976-bc77-3007436628f1/juicio%2Bgoogle.jpg Destaques - A Google utiliza o julgamento sobre as pesquisas para convocar os seus rivais OpenAI, Perplexity e Microsoft a testemunhar - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-adoo-do-euid-ganha-impulso-na-europa-transformando-a-monetizao-de-publishers-e-ssps monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c2bfd3a0-daab-406c-818f-f6f57c1a8a2d/EUID.jpg Destaques - A adoção do EUID ganha impulso na Europa, transformando a monetização de publishers e SSPs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-polticas-de-privacidade-da-meta-so-o-pior-exemplo-de-transparncia-na-indstria-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7df72598-57e8-4d68-bf2e-4d363c069cab/Meta.jpg Destaques - As políticas de privacidade da Meta são o pior exemplo de transparência na indústria digital? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-omnicanalidade-ser-fundamental-para-que-os-negcios-alcancem-o-sucesso-nesta-black-friday monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fd63fe4d-7b4d-493f-a0b1-490e92874ff0/BlackFriday%2BHubspot.jpg Destaques - A omnicanalidade será fundamental para que os negócios alcancem o sucesso nesta Black Friday. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/quase-um-tero-dos-lucros-do-walmart-provm-da-publicidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/40e99e7f-4890-41b0-86a0-ef4981eceacc/Walmart%2BConnect%2Bportada+%281%29.jpg Destaques - Quase um terço dos lucros do Walmart provém da publicidade. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-podem-as-marcas-posicionar-se-neste-black-friday-pontos-chaves-para-alcanar-o-sucesso-nesta-ocasio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48a85aee-a8e4-45d3-9994-6fce9922c858/Black%2BFriday%2BAlkemy.jpg Destaques - Como podem as marcas posicionar-se neste Black Friday? Pontos-Chaves para alcançar o sucesso nesta ocasião - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-marcas-impulsionam-o-seu-sucesso-no-retail-media-aplicando-12-estratgias-chave monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9bd61029-5436-44b0-a010-b8508cc2b0e8/Tips%2BRetail%2BMedia.png Destaques - As marcas impulsionam o seu sucesso no Retail Media aplicando 12 estratégias-chave - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-vdeo-continua-a-ser-o-formato-predominante-no-tiktok monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/50c382f0-d63d-4e19-9a8c-c45ca34f7add/Tiktok.jpg Destaques - O vídeo continua a ser o formato predominante no TikTok - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-meta-aposta-na-ia-para-otimizar-o-investimento-e-aumentar-o-desempenho-das-campanhas-publicitrias monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/94d87e83-37aa-407a-ba5e-ea65fb381697/IA%2BMeta.jpg Destaques - A Meta aposta na IA para otimizar o investimento e aumentar o desempenho das campanhas publicitárias - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/the-trade-desk-apresenta-o-ventura-um-novo-sistema-operativo-para-televiso-por-streaming monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7688d5fc-c41b-43a4-b676-76d4f9d5f8a5/TTD%2BTv.jpg Destaques - The Trade Desk apresenta o Ventura, um novo sistema operativo para televisão por streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-perde-liderana-no-mercado-de-ssp-de-acordo-com-o-ltimo-relatrio-da-forrester monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d5fd2be4-4c1b-442a-a6b8-59bee23009c0/Google%2BMercado%2BSSP.jpg Destaques - Google perde liderança no mercado de SSP, de acordo com o último relatório da Forrester - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-gasto-programtico-no-spotify-aumenta-medida-que-a-plataforma-constri-o-seu-prprio-ad-exchange monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6b3960d9-abe2-417d-8e8e-31f029be4ae4/Spotify.jpg Destaques - O gasto programático no Spotify aumenta à medida que a plataforma constrói o seu próprio Ad Exchange - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-est-a-preparar-se-para-revelar-como-funcionar-o-modelo-sem-cookies-no-chrome monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/15a3cb9c-c013-45db-b2eb-81ffb9f9318f/Cookies%2BChrome.jpg Destaques - Google está a preparar-se para revelar como funcionará o modelo "sem cookies" no Chrome - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-lana-uma-aplicao-hbbtv-para-personalizar-a-publicidade-na-televiso-linear monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5e73223f-007a-4e2f-9975-7c036d573807/HBBTV%2BGOOGLE.png Destaques - Google lança uma aplicação HbbTV para personalizar a publicidade na televisão linear - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-open-web-e-a-ia-so-as-grandes-protagonistas-nas-campanhas-de-retail-marketing-neste-natal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a88681a6-7877-4d8d-9be9-08e31c532114/Retail%2BMedia%2BNavidad.png Destaques - A Open Web e a IA são as grandes protagonistas nas campanhas de Retail Marketing neste Natal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-anunciantes-impulsionados-pelo-crescimento-do-prime-video-aumentam-seu-investimento-no-dsp-da-amazon monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/195fc04d-4b10-4847-b265-34064b8afbe6/Amazon%2BDSP.jpg Destaques - Os anunciantes, impulsionados pelo crescimento do Prime Video, aumentam seu investimento no DSP da Amazon - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-udio-programtico-continua-a-ser-um-desafio-publicitrio-para-as-plataformas-de-streaming monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/01f8f74b-1644-478c-ba13-5976649f6aa7/Audio.jpg Destaques - O áudio programático continua a ser um desafio publicitário para as plataformas de streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/liveramp-supera-as-expectativas-e-aumenta-a-sua-receita-para-185-milhes-de-dlares-no-terceiro-trimestre monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/86ff0b30-931d-4f59-b2d9-253a6b3adc38/Liveramp.jpg Destaques - LiveRamp supera as expectativas e aumenta a sua receita para 185 milhões de dólares no terceiro trimestre - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/doubleverify-aproveita-o-encerramento-de-oracle-ads-e-fica-com-70-dos-antigos-clientes-da-moa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cac7a242-0c4e-4fa4-9943-98f494f41e38/DV%2BMoat.jpg Destaques - DoubleVerify aproveita o encerramento de Oracle Ads e fica com 70% dos antigos clientes da MOA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-caso-da-dpg-media-o-publisher-que-criou-a-sua-prpria-plataforma-publicitria-quase-livre-da-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9829a039-e4a9-4a42-814b-bc409d7af32f/DPG.jpg Destaques - O caso da DPG Media, o publisher que criou a sua própria plataforma publicitária “quase livre” da Google - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/microsoft-acusa-o-google-de-lanar-campanhas-nas-sombras-para-desacreditar-o-seu-negcio-na-cloud monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b6e7f78a-b481-45ec-b313-dcc004f08fcc/Microsoft%2BGoogle.jpg Destaques - Microsoft acusa a Google de lançar campanhas "nas sombras" para desacreditar o seu negócio na cloud - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-iab-europe-apresenta-o-programa-de-certificao-de-retail-media-em-fase-beta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/10e33a80-f7c6-4cfd-90e1-e1d361ffe75a/Retail%2BMedia%2BIAB.jpg Destaques - A IAB Europe apresenta o Programa de Certificação de Retail Media em fase beta - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d2cc806b-f3f0-4ee2-81d3-3897ca9cb50b/Barreras%2BRM.png Destaques - A IAB Europe apresenta o Programa de Certificação de Retail Media em fase beta - Conquiste seu espaço Fonte: Videoweek https://www.programmatic-portugal.com/destaques/google-condenada-a-pagar-265-milhes-de-euros-equativ-pelas-suas-prticas-anticoncorrenciais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fefb8158-2037-4aa2-8b02-3e5b3d31df16/Google%2Bequativ.jpg Destaques - Google, condenada a pagar 26,5 milhões de euros à Equativ pelas suas práticas anticoncorrenciais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/cinco-tendncias-que-vo-marcar-o-sector-de-marketing-e-publicidade-nos-prximos-meses monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8eafedb4-1ab8-4ffd-bea3-c0ab794b0f9c/Tendencias%2Bsnowflake.jpg Destaques - Cinco tendências que vão marcar o sector de marketing e publicidade nos próximos meses - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-receitas-da-criteo-de-retail-media-aumentam-22-no-q3-enquanto-os-rendimentos-totais-diminuem monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a722fc87-b3f4-4815-99a9-629a6f80f985/Criteo.jpg Destaques - As receitas da Criteo de Retail Media aumentam 22% no Q3, enquanto os rendimentos totais diminuem - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/teads-melhora-os-resultados-da-marca-garnier-com-a-anlise-criativa-impulsionada-por-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/460155d1-a694-4f71-bcf5-8b78bedc4322/Teads.jpg Destaques - Teads melhora os resultados da marca Garnier com a análise criativa impulsionada por IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/freewheel-magnite-microsoft-monetize-pubmatic-e-outros-ssps-integram-o-euid-da-the-trade-desk monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/47c6b517-d1c2-4493-bd45-cb03e5846d50/TTD.jpg Destaques - FreeWheel, Magnite, Microsoft Monetize, PubMatic e outros SSPs integram o EUID da The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-mudanas-no-algoritmo-do-google-search-continuam-a-prejudicar-os-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6e4d7fed-82af-40d7-b127-984340b5fb6f/Google%2Bpublishers.jpg Destaques - As mudanças no algoritmo do Google Search continuam a prejudicar os publishers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/um-estudo-revela-que-a-api-protected-audiences-pode-ser-quase-to-eficaz-quanto-os-third-party-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/90352064-5831-4749-b6e4-5d0420d22d3c/PAAPI+image.jpg Destaques - Um estudo revela que a API Protected Audiences pode ser quase tão eficaz quanto os third-party cookies - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-tech-lab-lana-ad-format-idol-para-padronizar-os-formatos-publicitrios-em-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fbf529ce-6a7c-4b52-9a56-1d9c2a1ab958/IAB%2BCTV.jpg Destaques - IAB Tech Lab lança ‘Ad Format Idol’ para padronizar os formatos publicitários em CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-ads-refora-a-sua-plataforma-e-amplia-as-suas-solues-adtech-com-o-performance-plus monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d28ba7d-8995-48a8-9c37-0403d36f95fb/Amazon%2BAds.png Destaques - Amazon Ads reforça a sua plataforma e amplia as suas soluções AdTech com o Performance Plus - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/spotify-testa-a-sua-prpria-ad-exchange-e-anuncia-a-sua-parceria-com-the-trade-desk monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/36131d0e-b67d-4c01-9807-34871360f7df/Asociaciones.jpg Destaques - Spotify testa o seu próprio Ad Exchange e anuncia parceria com The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/yahoo-amplia-as-suas-solues-de-id-para-melhorar-a-monetizao-dos-publishers-num-ambiente-sem-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f94b1b12-6377-450a-aa4d-016b57bfa77b/Yahoo%2BID.jpg Destaques - Yahoo amplia as suas soluções de ID para melhorar a monetização dos publishers num ambiente sem cookies - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-estratgias-das-marcas-em-retail-media-esto-a-evoluir-rapidamente-com-um-foco-crescente-em-mltiplos-canais-e-na-maximizao-do-roas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e3e1cfa1-a8c6-4add-b32d-e6a886a6f89c/Encuestra%2BDigiday%2B1.png Destaques - As estratégias das marcas em Retail Media estão a evoluir rapidamente, com um foco crescente em múltiplos canais e na maximização do ROAS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/05a4b232-9f75-4e95-b492-4ccf7517211a/Encuesta%2BDigiday%2B2.jpg Destaques - As estratégias das marcas em Retail Media estão a evoluir rapidamente, com um foco crescente em múltiplos canais e na maximização do ROAS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ativao-de-dados-est-a-revolucionar-a-indstria-ao-proporcionar-estratgias-que-impulsionam-o-aumento-de-receitas-e-o-envolvimento-dos-utilizadores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ea513e76-eed5-4ea8-8639-1ca267bd6488/Data%2BActivation.jpg Destaques - A ativação de dados está a revolucionar a indústria ao proporcionar estratégias que impulsionam o aumento de receitas e o envolvimento dos utilizadores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-unio-europeia-ordena-meta-restringir-o-uso-de-dados-pessoais-para-fins-publicitrios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/23ce4bbf-cecd-4728-b166-3abd99f228e7/Meta.jpg Destaques - A União Europeia ordena à Meta restringir o uso de dados pessoais para fins publicitários - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-data-clean-rooms-impulsionam-uma-nova-era-de-medio-publicitria-e-proteo-da-privacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/16d453c6-2c4a-4f02-9a31-f38907006226/Data%2BClean%2BRooms.jpg Destaques - As Data Clean Rooms impulsionam uma nova era de medição publicitária e proteção da privacidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/disney-prev-automatizar-75-do-seu-negcio-publicitrio-at-2027 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6e7d7437-a967-41bc-bb33-fc82e040573a/Disney.jpg Destaques - Disney prevê automatizar 75% do seu negócio publicitário até 2027 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/loud-intelligence-fecha-uma-ronda-de-1-milho-de-euros-para-a-sua-plataforma-de-ia-de-publicidade-contextual monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c0346448-7518-40b1-91c4-d77afb7bdfe1/Voice.jpg Destaques - Loud Intelligence fecha uma ronda de 1 milhão de euros para a sua plataforma de IA de publicidade contextual - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/-assim-que-a-hearst-magazines-lidera-a-mudana-de-um-modelo-determinista-para-um-probabilstico monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/16c153ca-0e9f-4a4e-bce9-67e621251fca/Hearst.jpg Destaques - É assim que a Hearst Magazines lidera a mudança de um modelo determinista para um probabilístico. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-deveria-reforar-o-seu-dsp-para-competir-com-o-domnio-da-google-e-da-the-trade-desk monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/01abd025-532f-468c-b963-27406ade4f15/DSP%2BAmazon.png Destaques - Amazon deveria reforçar o seu DSP para competir com o domínio da Google e da The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/apesar-do-crescimento-do-retail-media-a-medio-in-store-continua-rebaixada monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a6df7b2f-b01c-48f1-a41d-f3cfa6e32ef1/In%2Bstore%2Bmedia.jpg Destaques - Apesar do crescimento do retail media, a medição in-store continua rebaixada - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-inicia-a-sua-defesa-no-processo-anti-monoplio-dos-estados-unidos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c34bad90-07d8-4259-8a71-629a430fe842/Defensa%2BGoogle.png Destaques - Google inicia a sua defesa no processo anti-monopólio dos Estados Unidos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ias-amplia-total-media-quality-para-o-youtube-para-incluir-a-medio-de-brand-safety-e-brand-suitability monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f2e36326-558a-49a9-a9b3-d11ed0f07b7a/Logo%2BIAS.png Destaques - IAS amplia 'Total Media Quality' para o YouTube para incluir a medição de Brand Safety e Brand Suitability - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/taboola-e-xiaomi-ampliam-a-sua-aliana-para-revolucionar-o-consumo-de-contedo-mobile monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/db18a5d8-9738-468a-8fc3-56b917a7308c/Aso%2Btaboola%2BXiaomi.png Destaques - Taboola e Xiaomi ampliam a sua aliança para revolucionar o consumo de conteúdo mobile - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/pubmatic-sofre-com-a-mudana-do-sistema-de-leiles-no-dv360 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d7c37b33-1c5d-42d0-bfde-7292ca44aaf8/PubMatic%2BDv360%2Bperdidas.jpg Destaques - PubMatic sofre com a mudança do sistema de leilões no DV360 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/coca-cola-aposta-na-publicidade-na-open-web-com-especial-ateno-em-curation monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f1c95ce6-5552-428b-9ed3-ab7baaa370fa/Coca%2Bcola%2Bopen%2Bweb.jpg Destaques - Coca-Cola aposta na publicidade na Open Web com especial atenção em curation - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/roku-lana-a-sua-prpria-plataforma-self-serve-para-oferecer-aos-anunciantes-campanhas-mais-precisas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/007334b7-f662-4220-af08-40e14570d2f2/Roku.jpg Destaques - Roku lança a sua própria plataforma self-serve para oferecer aos anunciantes campanhas mais precisas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ford-patenteia-uma-tecnologia-que-escuta-conversas-para-mostrar-anncios-personalizados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d684eeb6-8c44-4e3f-b20a-8ee6548dcbc8/Ford%2BAudio.png Destaques - Ford patenteia uma tecnologia que escuta conversas para mostrar anúncios personalizados - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-publishers-sentem-se-apoiados-no-julgamento-antimonoplio-contra-a-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/575fdeed-26b6-4123-80a5-d43923b0af6e/Google%2Bjuicio.png Destaques - Os publishers sentem-se apoiados no julgamento antimonopólio contra a Google - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-atualiza-privacy-sandbox-com-novas-ferramentas-para-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/709df019-0460-4a73-8f2e-778f14bcf8c6/Privacy%2BSandbox%2BAd%2Bvendors.jpg Destaques - Google atualiza Privacy Sandbox com novas ferramentas para anunciantes. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/2orgbli2q088wal00h5g16x2j5oci6 monthly 0.5 2024-09-20 https://www.programmatic-portugal.com/destaques/a-era-cookieless-depois-da-deciso-de-google-que-papel-tem-a-privacidade-nesta-nova-etapa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/42f51461-2c6d-4cd1-b39f-21915bdb7d25/dmexco%2Bprivacidad.jpg Destaques - A era cookieless depois da decisão da Google: que papel tem a privacidade nesta nova etapa? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4757d6bb-e594-4b53-b64a-d7a0df0936a0/DMEXCO%2Bnoti%2B4.jpg Destaques - A era cookieless depois da decisão da Google: que papel tem a privacidade nesta nova etapa? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-oportunidades-publicitrias-da-mdia-ctv-esto-em-debate-no-dmexco-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6e2f5aa2-1da3-4ea8-9816-c5ef53cfb01f/DMEXCO%2B24%2B19%2Bsept.png Destaques - As oportunidades publicitárias em CTV estão em debate no DMEXCO 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-indstria-adtech-continua-dividida-o-julgamento-contra-a-google-realmente-mudar-algo-no-setor monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/300484ee-350e-4da1-bd5d-96c4f1da38a3/Google.jpg Destaques - A indústria AdTech continua dividida: o julgamento contra a Google realmente mudará algo no setor? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d54f5d1f-9028-43db-b19a-3315510c54ae/Foto%2B1+-+encuesta.jpg Destaques - A indústria AdTech continua dividida: o julgamento contra a Google realmente mudará algo no setor? - Conquiste seu espaço Tipos de inquiridos pelo DigiDay https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/45610307-5f9d-45ee-acf9-54d1f97903b7/Foto%2B2+ww.jpg Destaques - A indústria AdTech continua dividida: o julgamento contra a Google realmente mudará algo no setor? - Conquiste seu espaço Resposta à pergunta: "Seria suficiente uma desinvestimento do SSP do Google?" https://www.programmatic-portugal.com/destaques/o-julgamento-da-google-agita-a-indstria-publicitria-enquanto-se-especula-sobre-uma-possvel-ciso monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ab6c4f7-7eff-462c-b302-1b9f2dd32ac1/Dudas%2Bsector%2BGoogle.png Destaques - O julgamento da Google agita a indústria publicitária enquanto se especula sobre uma possível cisão - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-europe-lana-creativeli-uma-ferramenta-para-otimizar-as-criaes-digitais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a3c8c4f3-4341-46bb-9112-5cbca1f0a955/IAB%2BEurope.png Destaques - IAB Europe lança ‘CreativeLi’, uma ferramenta para otimizar as criações digitais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ia-retail-media-e-criatividade-os-temas-que-marcaro-a-agenda-do-dmexco-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fff5dc4d-686e-4b40-961b-cae621464d31/DMEXCO%2BPONENCIA%2B23.jpg Destaques - IA, Retail Media e criatividade: os temas que marcarão a agenda do DMEXCO 2024. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-plataformas-sociais-apostam-no-ambiente-ctv-para-atrair-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8dc2c3b3-c61b-4490-82e9-f713a3aa4624/Redes%2Bsociales.jpg Destaques - As plataformas sociais apostam no ambiente CTV para atrair anunciantes. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/okast-cria-um-consrcio-europeu-para-otimizar-a-publicidade-em-servios-avod-e-fast monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/93b9be98-91b7-4f60-b882-2a7167372baf/Streaming%2BAVOD%2BFAST.png Destaques - OKAST cria um consórcio europeu para otimizar a publicidade em serviços AVOD e FAST - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-retail-media-avana-para-a-integrao-total-de-meios-e-dados-para-maximizar-o-seu-impacto monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/400cb3c3-0d2b-47e7-bcc6-c26848b23ec0/RETAIL%2Bok.jpg Destaques - O Retail Media avança para a integração total de meios e dados para maximizar o seu impacto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/estudo-revela-que-os-controlos-de-cookies-no-navegador-refletem-melhor-as-preferncias-dos-utilizadores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2f9bcbf8-1188-4948-ae25-77693e3dce5a/Cookies%2BNavegador.jpg Destaques - Estudo revela que os controlos de cookies no navegador refletem melhor as preferências dos utilizadores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-investimento-global-em-retail-media-ultrapassar-a-televiso-linear-at-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70b44076-09f1-4b72-be74-881727713c73/Crecimiento%2BRetail%2BMedia%2BWARC.jpg Destaques - O investimento global em Retail Media ultrapassará a televisão linear até 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6944473e-c602-432f-b715-374a7ddaf6ae/Inversion%2BRetail%2BWARC.jpg Destaques - O investimento global em Retail Media ultrapassará a televisão linear até 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-publicidade-programtica-destaca-se-nos-jogos-olmpicos-de-paris monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a6467c77-e7fd-4600-ad6c-3c2186b626fe/Juegos%2BOli%CC%81mpicos%2Btargeting%2Bprogramatico.jpg Destaques - A publicidade programática destaca-se nos Jogos Olímpicos de Paris - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-amazon-e-the-trade-desk-intensificam-a-concorrncia-pelo-domnio-do-mercado-dsp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/358b534b-3548-4834-ab9d-e719362c6869/Lucha%2BDSPs.jpg Destaques - Google, Amazon e The Trade Desk intensificam a concorrência pelo domínio do mercado DSP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-lderes-do-setor-adtech-mantm-o-equilbrio-diante-da-incerteza-do-futuro-sem-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2ca38ff0-6660-4462-96d8-a15d590d8311/Incertidumbre%2BAdTech.jpg Destaques - Os líderes do setor AdTech mantêm o equilíbrio diante da incerteza do futuro sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/x-apresenta-uma-ao-judicial-contra-um-conglomerado-de-anunciantes-que-pode-redefinir-a-indstria monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0cf389fa-89fb-4e21-a5f2-781b2dd392c7/Demanda%2BX.jpg Destaques - X apresenta uma ação judicial contra um conglomerado de anunciantes que pode redefinir a indústria - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-reporta-um-crescimento-de-20-na-sua-faturao-publicitria-no-segundo-trimestre monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8bcaf661-110e-4caa-a1d8-e7b96a560999/Amazon%2Bingresos.jpg Destaques - Amazon reporta um crescimento de 20% na sua faturação publicitária no segundo trimestre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/connatix-e-jw-player-em-negociaes-para-possvel-fuso-no-setor-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f440654f-ca51-4ee5-91de-91468a6f2a29/M%26A%2BConnatix%2BJW%2BPlayer.jpg Destaques - Connatix e JW Player em negociações para possível fusão no setor AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-setor-reage-ao-anncio-da-google-estas-so-as-diferentes-vises-dos-especialistas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/09c7c8c1-4628-42e0-ac8b-3a85c563ba68/Google%2Breacciones.jpg Destaques - O setor reage ao anúncio da Google: Estas são as diferentes visões dos especialistas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/criteo-associa-se-microsoft-advertising-para-impulsionar-o-crescimento-do-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0dc03e41-57b4-42de-b863-aa979953ef14/Criteo.jpg Destaques - Criteo associa-se à Microsoft Advertising para impulsionar o crescimento do Retail Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/aps-anos-de-incerteza-google-afirma-que-no-vai-acabar-com-as-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/de7f4917-fa3c-42e9-8a4a-c5996f5de6d8/Google+cookies.jpg Destaques - Após anos de incerteza, Google afirma que não vai acabar com as cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-negcio-de-publicidade-da-netflix-faz-disparar-as-margens-de-lucro monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2775c8fe-2474-4e5e-9f38-8ea73dbbb8c6/Netflix%2B.jpg Destaques - O negócio de publicidade da Netflix faz disparar as margens de lucro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/outbrain-poder-estar-interessada-em-adquirir-teads monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ecd658b7-14e2-48ae-9a2b-c34249fb4400/teads+%2B+outbrain.jpg Destaques - Outbrain poderá estar interessada em adquirir Teads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/redirecionamentos-automticos-inundam-slots-de-anncios-em-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d7d3ab22-1332-4a40-bdad-c2020fc56f45/Malware%2Bvideo.jpg Destaques - Redirecionamentos automáticos inundam slots de anúncios em vídeo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f4b96679-b341-4170-9a47-b60377be3df6/GeoEdge_Malvertising2-.png Destaques - Redirecionamentos automáticos inundam slots de anúncios em vídeo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ser-que-os-data-lakes-transformaro-os-publishers-em-empresas-orientadas-por-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cbd56d96-9701-4109-8a7a-4fb3485294e3/Data%2Blakes.jpg Destaques - Será que os “data lakes” transformarão os publishers em empresas orientadas por dados? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/dave-clark-ceo-da-triplelift-abandona-a-empresa-aps-iniciar-uma-nova-fase-na-companhia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fca5b18b-3660-449c-9870-3d249638002e/Triplelift.jpg Destaques - Dave Clark, CEO da TripleLift, abandona a empresa após iniciar uma nova fase na companhia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-aquisies-no-setor-publicitrio-comeam-a-avanar-especialmente-do-lado-da-oferta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9369fd78-7941-4157-bfc7-18eafc0727e3/SSPs%2Bfusiones.jpg Destaques - As aquisições no setor publicitário começam a avançar, especialmente do lado da oferta - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/teads-explora-opes-de-venda-medida-que-o-setor-adtech-regista-aumento-de-fuses-e-aquisies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c53520f2-9419-4bf2-aad4-19d97209065d/Teads.jpg Destaques - Teads explora opções de venda à medida que o setor AdTech regista aumento de fusões e aquisições - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-electronic-arts-refora-a-sua-equipa-adtech-para-impulsionar-e-unificar-a-sua-oferta-publicitria monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-cenrio-do-inventrio-de-publicidade-assim-que-poder-ser-no-futuro monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f32b2bba-b024-4d2e-ae92-8329ef380b9f/Supply%2Bdemand%2Bside.jpg Destaques - O cenário do inventário de publicidade: é assim que poderá ser no futuro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/25b3ee2d-5db3-4970-bff8-5341fdfd5b70/el_landscape_del_inventario_publicitario_del_futuro.png Destaques - O cenário do inventário de publicidade: é assim que poderá ser no futuro - Make it stand out Imagem adaptada de Programmatic Spain https://www.programmatic-portugal.com/destaques/a-indstria-de-publicidade-digital-passa-por-um-primeiro-semestre-turbulento-mas-transformador-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1959625e-9f87-43d0-8721-da6fd90b63c7/Repaso%2B1H%2Bpubli%2Bdigital.png Destaques - A indústria de publicidade digital passa por um primeiro semestre turbulento, mas transformador, em 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/id5-euid2-rampid-core-id-first-id-e-utiq-sabe-diferenciar-as-diferentes-solues-de-identidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/50a416fb-a9a6-4b90-bca7-6b782b8c34df/Soluciones%2Bidentidad.jpg Destaques - ID5, EUID2, RampID, Core ID, First-ID e Utiq: sabe diferenciar as diferentes soluções de identidade? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/aps-encerramento-da-oracle-advertising-empresa-revela-as-causas-do-falhano-e-os-seus-planos-futuros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/188adaa8-1ddb-41e1-8aea-a03b79b36e11/Oracle%2BAds%2Bcierre.jpg Destaques - Após encerramento da Oracle Advertising, empresa revela as causas do falhanço e os seus planos futuros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-resultados-da-criteo-aps-testar-o-privacy-sandbox-no-cumprem-os-requisitos-do-cma monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d45aaef9-0476-4428-aad7-30332bb2234c/Google%2Bcriteo.jpg Destaques - Os resultados da Criteo após testar o Privacy Sandbox não cumprem os requisitos do CMA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/in-stream-ou-out-stream-por-que-to-difcil-marcar-com-preciso-o-inventrio-de-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/be78e507-128a-4367-ba8d-0949a7a0fbdf/Video%2Bads.jpg Destaques - In-stream ou Out-stream? Por que é tão difícil marcar com precisão o inventário de vídeo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/-assim-que-o-programtico-leva-grandes-e-pequenas-marcas-para-as-olimpadas-de-paris monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d2f1b4d-2117-49f0-88df-f73490da5046/JJOO.jpg Destaques - É assim que o programático leva grandes e pequenas marcas para as Olimpíadas de Paris - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ateno-tornou-se-uma-mtrica-chave-num-setor-cada-vez-mais-saturado monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb923c7c-b638-44a6-a06d-47e1684f267a/Medicion%2BAtencion%2Bcampan%CC%83a.jpg Destaques - A atenção tornou-se uma métrica chave num setor cada vez mais saturado - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-sonae-mc-lana-a-sua-plataforma-de-retail-media-endless monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/49a0bbd3-7eb1-4b53-9ffe-f309418ad8c0/4.png Destaques - A Sonae MC lança a sua plataforma de Retail Media: Endless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8d1e7b9a-1c9b-466f-9e45-6cca6a52a14f/1.png Destaques - A Sonae MC lança a sua plataforma de Retail Media: Endless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c4c042b5-9a91-4bf9-86b2-5b507b7047e0/IMG_7006.jpeg Destaques - A Sonae MC lança a sua plataforma de Retail Media: Endless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3d8e82b2-15a9-407c-9050-094b30acde6d/IMG_7009.jpeg Destaques - A Sonae MC lança a sua plataforma de Retail Media: Endless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48850cdb-4b41-4aaa-9db7-075685fadc4f/IMG_7027.jpeg Destaques - A Sonae MC lança a sua plataforma de Retail Media: Endless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-grupo-de-imprensa-francs-366-escolhe-o-cdp-de-weborama-e-prepara-o-futuro-sem-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f8e69563-efaf-428d-a754-dc8702f7b15a/Picture+1.png Destaques - O grupo de imprensa francês 366 escolhe o CDP de Weborama e prepara o futuro sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-trade-desk-bloqueia-finalmente-o-yahoo-em-todos-os-anncios-em-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5d3e649b-e0ee-421e-abab-ec1debc846ee/TTD%2BV%C3%ADdeo%2BAds.jpg Destaques - The Trade Desk bloqueia (finalmente) o Yahoo em todos os anúncios em vídeo. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/disney-corta-nos-cpms-para-obter-mais-receita-e-os-concorrentes-respondem monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1c8d2f90-312c-4651-89f1-551ed7cff0b9/disney%2B.jpg Destaques - Disney corta nos CPMs para obter mais receita e os concorrentes respondem - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-no-quer-depender-de-ids-nicos-e-apresenta-ads-relevance-no-cannes-lions monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/832d82f1-ada6-4f80-84c4-73e7b5f17bff/Amazon%2BAds.jpg Destaques - Amazon não quer depender de IDs únicos e apresenta Ads Relevance no Cannes Lions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/oracle-encerra-o-seu-negcio-de-publicidade-aps-queda-nas-receitas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2af52a67-7bc3-4d42-a5f4-e1c9db5d771e/Oracle%2BAds%2Bcierre.jpg Destaques - Oracle encerra o seu negócio de publicidade após queda nas receitas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-indstria-assinala-os-verificadores-e-medidores-e-diz-que-o-sistema-est-errado monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bd24a903-9a93-4732-b062-50035dd3add1/Lupa.jpg Destaques - A indústria assinala os verificadores e medidores e diz que o sistema está "errado" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-ameaa-o-yahoo-para-desconectar-seu-inventrio-de-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3dc52f99-454b-48eb-82e3-1281610ac387/Captura%2Bde%2Bpantalla%2B2024-06-14%2Ba%2Blas%2B22.45.11.png Destaques - The Trade Desk ameaça o Yahoo para desconectar seu inventário de vídeo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/comeou-o-des-2024-ia-futuro-e-novas-tecnologias-na-costa-del-sol monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c464faa0-4cc8-4bb7-8b14-4c5706415cb1/Millan%2BBerzosa.jpg Destaques - Começou o DES 2024: IA, futuro e novas tecnologias na Costa del Sol - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8b8ad040-2e07-4579-b2d3-e885c60b09ff/Clear%2BChannel.jpg Destaques - Começou o DES 2024: IA, futuro e novas tecnologias na Costa del Sol - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ade99bc0-d4a1-4ced-822c-ad532ca77e35/Claud%2BIA%2BT2o.jpg Destaques - Começou o DES 2024: IA, futuro e novas tecnologias na Costa del Sol - Make it stand out Álvaro Sanches https://www.programmatic-portugal.com/destaques/o-crescimento-do-dooh-leva-as-agncias-de-media-a-aplicar-novas-frmulas-baseadas-em-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bf287d96-dbb9-487d-96ae-9a85ccf0e732/DOOH.jpg Destaques - O crescimento do DOOH leva as agências de media a aplicar novas fórmulas baseadas em dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/open-web-desafios-e-oportunidades-na-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0f27e96e-b004-494f-8b85-32cc519fc256/Ari%2BPaparo%2BLandscape.jpg Destaques - “Open Web”: desafios e oportunidades na publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a7475df-b156-496f-b002-6a909b088a1c/Advertiser%2BAccess%2Bari%2Bpaparo%2B3.jpg Destaques - “Open Web”: desafios e oportunidades na publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-importncia-das-certificaes-mrc-e-tag-para-a-integridade-do-setor-publicitrio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e5600a1e-02d0-4f6e-abfc-e52319f587eb/MRC%2By%2BTAG.jpg Destaques - A importância das certificações MRC e TAG para a integridade do setor publicitário - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-debate-sobre-o-contedo-premium-retarda-o-crescimento-da-ctv-programtico monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/63cfa668-1efb-4b2f-b9fe-a2e879d855d7/CTV%2Bpremium.png Destaques - O debate sobre o conteúdo premium retarda o crescimento da CTV programático - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-mercado-prepara-se-para-uma-onda-de-mampa-chegou-a-hora monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0584ec5a-3691-4adb-8020-793e394bcbb4/M%26A%2Bmartech.jpg Destaques - O mercado prepara-se para uma onda de M&A: chegou a hora? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-mudana-do-trade-desk-para-a-internet-premium-preocupa-os-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c3184c01-8f39-4a43-82ae-68d440c2c7cd/The%2BTrade%2BDesk%2BPremium.jpg Destaques - A mudança do Trade Desk para a ‘Internet premium’ preocupa os publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-origem-dos-cookies-desde-a-sua-criao-at-um-futuro-sem-eles monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ac2631af-d6e8-4f46-8f37-44ad36bc4b51/Evolucion%2Bcookies.jpg Destaques - A origem dos cookies: desde a sua criação até um futuro sem eles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-as-pmes-podem-aproveitar-o-potencial-da-compra-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d28c0a4f-dadd-4dbd-b421-d738f0fb5bed/PYMES%2Bprogramatica.jpg Destaques - Como as PME's podem aproveitar o potencial da compra programática - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-apresenta-a-sua-nova-ferramenta-news-consumer-insights-media-espanhola monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fc61c40e-9fc0-439f-ba2b-14fe67005f15/Evento%2BGoogle%2BMadrid.jpg Destaques - Google apresenta a sua nova ferramenta News Consumer Insights à media espanhola - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9592108d-91bf-450d-9d83-a8d005b2f904/Evento%2BGoogle%2BMadrid%2BPepe%2BCerezo.jpg Destaques - Google apresenta a sua nova ferramenta News Consumer Insights à media espanhola - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/retail-media-na-tv-paramount-e-shopsense-ai-integram-demanda-programtica-na-sua-rede-de-anncios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/abcaa325-939e-47f4-b2b3-a2f3bdf9344d/Paramount%2BShopsense.jpg Destaques - Retail media na TV? Paramount e Shopsense AI integram demanda programática na sua rede de anúncios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-e-amazon-apresentam-novidades-em-suas-plataformas-de-performance monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/40a48546-0288-43ee-9ff8-8e4e05de0c66/Google%2BAmazon%2Bperformance.jpg Destaques - Google e Amazon apresentam novidades em suas plataformas de performance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-quer-atrair-mais-publishers-para-aumentar-o-seu-negcio-publicitrio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eb38b3c1-9273-4b52-9f63-1a9739381929/Amazon%2Bpublishers.jpg Destaques - Amazon quer atrair mais publishers para aumentar o seu negócio publicitário - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/grupo-expedia-junta-se-revoluo-da-publicidade-do-retalho-no-setor-de-viagens monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cec573f8-2b0f-4400-bd1c-0ea37d2a50bb/Expedia%2BGroup%2BRetail%2BMedia.jpg Destaques - Grupo Expedia junta-se à revolução da publicidade do retalho no setor de 'Viagens' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mtricas-de-ateno-ganham-destaque-entre-os-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/de5b7627-23bd-474f-a36f-efb084b19106/Metricas%2Bde%2Batencion.jpg Destaques - Métricas de atenção ganham destaque entre os anunciantes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/as-chaves-para-o-mercado-de-publicidade-televisiva-e-de-streaming-em-2024-1 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ec395a0-7347-419d-b12a-a809d754fa9d/Upfront%2BStream.jpg Destaques - As chaves para o mercado de publicidade televisiva e de streaming em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-ssp-colossus-acusado-de-injetar-ids-falsos-em-bid-requests monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/de4f0674-0e8d-411e-bdfc-419fced3449c/Colossus%2BSSP%2Binvestigacio%CC%81n.jpg Destaques - O SSP Colossus, acusado de injetar ID's falsos em bid requests - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-adtech-mudou-a-gesto-em-retail-media-esta-tem-sido-a-sua-evoluo-na-ltima-dcada monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ca78d5fd-c3fa-4fc4-a844-6258dff58573/AdTech%2Bretail%2BMedia.jpg Destaques - A AdTech mudou a gestão em Retail Media: esta tem sido a sua evolução na última década - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/criteo-apresenta-pela-primeira-vez-as-suas-receitas-em-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8adb1bea-eeb4-4acf-935a-f305c43b9630/Ganancias%2BRetail%2BMedia%2Bcriteo.jpg Destaques - Criteo apresenta, pela primeira vez, as suas receitas em Retail Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/70-da-indstria-de-publicidade-digital-na-europa-comeou-a-reduzir-as-emisses-de-coe monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/41ab31a7-a8cb-4cd0-8461-83e6d4b72b87/Guia%2BSostenibilidad%2BIAB.jpg Destaques - 70% da indústria de publicidade digital na Europa começou a reduzir as emissões de CO₂. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/por-que-o-google-quer-que-os-vendedores-comprem-seu-streaming-atravs-do-dv360 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/215c4d65-63f7-414f-bfe5-cfdf1850fc0f/Google%2BDV360.jpg Destaques - Por que o Google quer que os vendedores comprem streaming através do DV360? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/plataformas-ctv-comeam-a-promover-formatos-publicitrios-no-tradicionais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cecccd4f-b33c-4624-8bc1-c6cb733d7391/CTV%2BNewfronts.jpg Destaques - Plataformas CTV começam a promover formatos publicitários não tradicionais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-promove-a-democratizao-do-retail-media-atravs-do-openrtb monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe3c4799-fa32-42f6-9aac-6da206278144/Portada%2BIAB.jpg Destaques - IAB promove a democratização do Retail Media através do OpenRTB - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-new-york-post-est-empenhado-em-converter-1st-party-data-em-negcios-diretos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3927a6f5-6ae4-4490-8790-aa971b89c68a/1631300608489.jpg Destaques - O New York Post está empenhado em converter 1st Party Data em negócios diretos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mediamath-assina-acordos-com-ssps-e-ex-credores-aps-sua-falncia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/920346e0-3c07-4bd0-8148-0000cf174827/Recuperacion%2BMediaMath%2Bok.jpg Destaques - MediaMath assina acordos com SSPs e ex-credores após sua falência - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/um-sentido-adeus-a-joo-andr monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/239f4bfb-496c-4e22-9429-908ebd258c23/joao.jpg Destaques - Um sentido adeus a João André - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-motivos-do-atraso-do-google-na-desativao-de-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/124c54b0-309d-4a9d-a966-573d9f65adc2/DALL%C2%B7E%2B2024-04-27%2B10.32.45%2B-%2BA%2Bdigital%2Billustration%2Bdepicting%2Bthe%2Bdelay%2Bin%2Bthe%2Bimplementation%2Bof%2BGoogle%27s%2BPrivacy%2BSandbox%2Btechnology.%2BThe%2Bscene%2Bincludes%2Ba%2Bstylized%2Bweb%2Bbrowser%2Bwin.png Destaques - Os motivos do atraso do Google na desativação de cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-prorroga-a-eliminao-de-cookies-de-terceiros-a-pedido-da-cma-at-o-incio-de-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48ab4f77-518d-408a-8b3e-a4e1124b09a4/Captura%2Bde%2Bpantalla%2B2024-04-24%2Ba%2Blas%2B10.36.57.png Destaques - Google prorroga a eliminação de cookies de terceiros a pedido da CMA até o início de 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d57b0daa-14ee-4965-933a-1062c32d5621/3PC%2Bdelay.png Destaques - Google prorroga a eliminação de cookies de terceiros a pedido da CMA até o início de 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-tech-lab-anuncia-o-lanamento-do-vast-ctv-addendum-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ce1e3a5d-25de-4226-9eaf-e93ef4e1e709/IAB%2BTech%2BLab.jpg Destaques - IAB Tech Lab anuncia o lançamento do VAST CTV Addendum 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-crescimento-da-receita-de-publicidade-digital-nos-eua-desacelera-novamente-em-2023-mas-atinge-mximos-histricos monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/demisses-na-criteo-mostram-presso-do-setor-adtech-para-eliminar-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0c96cc29-717d-461e-bc91-a4d6e360fb97/Portada%2Bdespidos%2Bcriteo.jpg Destaques - Demissões na Criteo mostram pressão do setor AdTech para eliminar cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/publishers-do-google-adsense-reportam-grandes-quedas-no-rpm-da-receita monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6f047c88-330d-471f-8590-e6e4c316d497/Google%2Bad%2Bsense.jpg Destaques - Publishers do Google AdSense reportam grandes quedas no RPM da receita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7093288f-9ff4-406d-87ad-5075adac12c8/grafico%2Bad%2Bsense.png Destaques - Publishers do Google AdSense reportam grandes quedas no RPM da receita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ias-melhora-a-brand-safety-no-tiktok-com-novas-excluses-de-categorias-sensveis-e-segmentos-verticais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a85a4f51-3656-42bf-82ea-7f33dbadb977/IAS+TIKTOK+pportugal.png Destaques - IAS melhora a Brand Safety no TikTok com novas exclusões de categorias sensíveis e segmentos verticais - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-ascenso-da-retail-media-da-amazon-ao-walmart-uma-corrida-do-ouro-publicitria monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0f0f0873-1639-4529-a99f-547b36a74396/Portada%2BRetail%2BMedia%2B%283%29.jpg Destaques - A ascensão da Retail Media: da Amazon ao Walmart, uma corrida do ouro publicitária - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/preocupao-entre-os-publishers-com-as-propostas-do-privacy-sandbox-do-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f2b35a51-230c-4641-8b90-fad12ef9fc7e/Portada%2BPublisher%2BPrivacy%2BSandbox+%281%29.jpg Destaques - Preocupação entre os publishers com as propostas do Privacy Sandbox do Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-ser-o-prximo-gigante-da-publicidade-depois-da-alphabet monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/77536605-dd1c-4a0b-8a5d-dd75d6b9fd94/Portada%2BTTD.jpg Destaques - The Trade Desk será o próximo gigante da publicidade depois da Alphabet? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/alphabet-detentora-do-google-est-a-considerar-fazer-uma-oferta-de-compra-pela-hubspot monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-ssps-reinventam-se-perante-rumores-de-serem-uma-commodity monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e406131c-4fb3-4434-ae95-5643e29f37c2/Portada%2BSSPs.jpg Destaques - Os SSP's reinventam-se perante rumores de serem uma commodity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-cma-quer-que-o-setor-adtech-levante-todas-as-suas-preocupaes-sobre-o-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bfbffb0e-167f-4662-9158-823302d6448d/CMA%2BPortada.jpg Destaques - A CMA quer que o setor AdTech levante todas as suas preocupações sobre o Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/yahoo-vai-despedir-1600-funcionrios-mais-de-20-de-sua-fora-de-trabalho-nbsp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/36527036-8715-4796-ab6f-ce17b4bd1e86/Logo%2BYahoo%2Bdespidos.jpg Destaques - Yahoo vai despedir 1.600 funcionários, mais de 20% da sua força de trabalho   - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/um-grupo-de-executivos-recompra-bidstack-depois-de-explorar-vrios-caminhos-de-financiamento-fracassados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/118df9e2-7faa-4f02-84da-c0b93e51d86d/Bidstack.jpg Destaques - Um grupo de executivos “recompra” Bidstack depois de explorar vários caminhos de financiamento fracassados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/digital-morning-cookieless-amp-addressability-by-programmatic-portugal-a65bj monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126564468-K3N9AF874YDYX2BDJD83/Programmatic_Portugal_21MAR_2403211114_%28c%29DanielVazquez__DSC3894.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126579358-3VV4GW3100IOBIFBWCDR/Programmatic_Portugal_21MAR_2403211115_%28c%29DanielVazquez__DSC3901.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126802094-ORJEE6Z1WXAUFN86PB74/Programmatic_Portugal_21MAR_2403211102_%28c%29DanielVazquez__DSC9489.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126803034-FB5ATLTFO1VEB1LQI6L9/Programmatic_Portugal_21MAR_2403211111_%28c%29DanielVazquez__DSC3890.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126814093-389QIMWLTL1KARD84RQI/Programmatic_Portugal_21MAR_2403211118_%28c%29DanielVazquez__DSC3919.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126818051-33TGS88014GB0FRJLH6H/Programmatic_Portugal_21MAR_2403211120_%28c%29DanielVazquez__DSC9517.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126825372-IHPAGZYQ6G2SZLOLX1CL/Programmatic_Portugal_21MAR_2403211121_%28c%29DanielVazquez__DSC9533.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126829398-B43NL2QK59LLH1JM2GDG/Programmatic_Portugal_21MAR_2403211123_%28c%29DanielVazquez__DSC3925.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126835464-ZZ595Q7T9KI72JE0Z9PX/Programmatic_Portugal_21MAR_2403211125_%28c%29DanielVazquez__DSC3945.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126838409-2MAG34HZDLK1NVSEBRV2/Programmatic_Portugal_21MAR_2403211129_%28c%29DanielVazquez__DSC9570.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126847267-PAWPB652RVK767L19ANR/Programmatic_Portugal_21MAR_2403211132_%28c%29DanielVazquez__DSC9583.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126851845-PKIVHMDXU2YLP8O25Z2Y/Programmatic_Portugal_21MAR_2403211133_%28c%29DanielVazquez__DSC3957.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126857059-W8IFQ9ALMNUHPBNELOPL/Programmatic_Portugal_21MAR_2403211134_%28c%29DanielVazquez__DSC9592.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126865207-N2SCY5M5YO9J97WB9V96/Programmatic_Portugal_21MAR_2403211138_%28c%29DanielVazquez__DSC9613.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126871311-J2PLVYUATRRIL7UPJLJY/Programmatic_Portugal_21MAR_2403211140_%28c%29DanielVazquez__DSC3970.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126874933-YO7UX3851J4EMDE63VK9/Programmatic_Portugal_21MAR_2403211143_%28c%29DanielVazquez__DSC9643.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126882572-SR30WG8F5GQ39P80IFH3/Programmatic_Portugal_21MAR_2403211157_%28c%29DanielVazquez__DSC3988.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126886748-27NHHPJ9ACXJ5WYLNIIC/Programmatic_Portugal_21MAR_2403211158_%28c%29DanielVazquez__DSC3990.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126891895-ADJQ77WVDJMVM659A8ME/Programmatic_Portugal_21MAR_2403211200_%28c%29DanielVazquez__DSC9679.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126898185-S8DKTW0CPNMCM5SGZ0NJ/Programmatic_Portugal_21MAR_2403211208_%28c%29DanielVazquez__DSC9729.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126904075-YNP02LKFIYDA1D42DMFA/Programmatic_Portugal_21MAR_2403211209_%28c%29DanielVazquez__DSC9740.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126908100-1QCBL6TSJ1AG5MEH3UDG/Programmatic_Portugal_21MAR_2403211211_%28c%29DanielVazquez__DSC4012.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126916059-7LGUCI7QWF4DTIFWZHXH/Programmatic_Portugal_21MAR_2403211212_%28c%29DanielVazquez__DSC9763.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126920100-JXS8KGAHHLY6OXYUV53Q/Programmatic_Portugal_21MAR_2403211222_%28c%29DanielVazquez__DSC9830.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127042541-V4FS4SLWT1ZTZU39KSNI/Programmatic_Portugal_21MAR_2403211449_%28c%29DanielVazquez__DSC0626.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126924717-065KXHEUHVV5ET244JVU/Programmatic_Portugal_21MAR_2403211226_%28c%29DanielVazquez__DSC4044.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127044178-66LPQESZYAJU1J9K6BEU/Programmatic_Portugal_21MAR_2403211453_%28c%29DanielVazquez__DSC4488.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126932096-9BSITJHJ3IWM87S0R9D3/Programmatic_Portugal_21MAR_2403211244_%28c%29DanielVazquez__DSC9914.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127051880-TNHSWAV9WKXNEY9E31OK/Programmatic_Portugal_21MAR_2403211515_%28c%29DanielVazquez__DSC0770.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126940010-Z5Q4LOWLFIAK0VQVN37B/Programmatic_Portugal_21MAR_2403211245_%28c%29DanielVazquez__DSC4095.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127056992-EAXRBJU9W0BSADQV5BK9/Programmatic_Portugal_21MAR_2403211522_%28c%29DanielVazquez__DSC0924.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal 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Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126964245-LREGUN13YQEU1PCLNE8O/Programmatic_Portugal_21MAR_2403211303_%28c%29DanielVazquez__DSC0008.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127084964-CXXSBB6FBMNLVTUTN8AH/Programmatic_Portugal_21MAR_2403211539_%28c%29DanielVazquez__DSC1138.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126975466-M6DQZTW1ZGG6DWOFI0HA/Programmatic_Portugal_21MAR_2403211306_%28c%29DanielVazquez__DSC0013.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126975856-5OICN3UN1DPD3WJ2OO5C/Programmatic_Portugal_21MAR_2403211311_%28c%29DanielVazquez__DSC0029.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126989592-5DP6F4SJI68SK99IB01V/Programmatic_Portugal_21MAR_2403211313_%28c%29DanielVazquez__DSC0082.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711126988561-5PE6626Q24OKDFGM2P7L/Programmatic_Portugal_21MAR_2403211331_%28c%29DanielVazquez__DSC0111.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127002906-VMHYH7K1TQY4JKDD7FXW/Programmatic_Portugal_21MAR_2403211332_%28c%29DanielVazquez__DSC0150.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127002801-FPQ336UFO3GF91Q8EKNY/Programmatic_Portugal_21MAR_2403211353_%28c%29DanielVazquez__DSC4258.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127010882-5P99U2PP2XV2OHB4VN8T/Programmatic_Portugal_21MAR_2403211354_%28c%29DanielVazquez__DSC4261.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127011584-T19Q6GT4GAEJBIE1WE43/Programmatic_Portugal_21MAR_2403211358_%28c%29DanielVazquez__DSC0291.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127023051-EB3W83YOJTLHIC3L51A7/Programmatic_Portugal_21MAR_2403211410_%28c%29DanielVazquez__DSC0311.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127023989-1TF2LRYP20GIVG028DLB/Programmatic_Portugal_21MAR_2403211418_%28c%29DanielVazquez__DSC0325.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127033422-8CGNPTLZMYMQ1RQ7NMXI/Programmatic_Portugal_21MAR_2403211434_%28c%29DanielVazquez__DSC0421.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1711127035310-YGFNXS86QJAJ9V00Z7G1/Programmatic_Portugal_21MAR_2403211443_%28c%29DanielVazquez__DSC0547.jpg Destaques - Digital Morning | Cookieless & Addressability by Programmatic Portugal https://www.programmatic-portugal.com/destaques/o-fim-dos-cookies-pode-ter-efeitos-positivos-para-a-indstria-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e4ecc2ad-ab53-4bd7-94fc-0723dabc2060/Portada%2Boportunidades%2Bcookies.jpg Destaques - O fim dos cookies pode ter efeitos positivos para a indústria AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/criteo-estuda-ter-um-service-layer-para-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bf06c50a-b9ae-4f74-bf30-7febfae2488d/Portada%2BCriteo%2BPrivacy%2BSandbox.jpg Destaques - Criteo estuda ter um service layer para Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-setor-de-publicidade-digital-outdoor-reuniu-se-na-2-edio-do-programmatic-morning-dooh monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-anunciantes-vo-alm-da-amazon-e-investem-em-outras-plataformas-de-retail monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e9dcc09c-6617-4e5f-9f13-aaa4c8a3720e/Portada%2Bretail%2Bmedia%2B%282%29.jpg Destaques - Os anunciantes vão além da Amazon e investem em outras plataformas de Retail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/decifrando-a-linguagem-do-fim-dos-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f2f0b09e-c8c3-40e5-9526-4b1d0a8a6bcf/Portada%2Blenguaje%2Bcookies.jpg Destaques - Decifrando a linguagem do fim dos cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/investimento-tecnolgico-em-privacy-sandbox-preocupa-setor-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8a92c53c-89e0-48c2-b6c5-deb195aaca81/Portada%2BAdTech%2BPrivacy%2BSandbox.jpg Destaques - Investimento tecnológico em Privacy Sandbox preocupa setor AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/estar-a-amazon-a-projetar-a-sua-prpria-soluo-ps-cookie monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f985def7-7e32-43dc-93bd-065f14cd9a90/Portada%2BAmazon.jpg Destaques - Estará a Amazon a projetar a sua própria solução pós-cookie? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/tag-anuncia-lanamento-do-brand-integrity-project-20-para-proteger-anunciantes-de-sites-piratas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4f6c478e-0f82-4124-9f84-30a4491e7514/Portada%2BTAG.jpg Destaques - TAG anuncia lançamento do “Brand Integrity Project 2.0” para proteger anunciantes de sites piratas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-google-ads-pausar-grupos-de-anncios-inativos-a-partir-de-11-de-maro monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3c540ad6-0429-41ed-a4c3-62490d033ff7/Portada%2BGoogle%2BAds.jpg Destaques - O Google Ads ‘pausará’ grupos de anúncios inativos a partir de 11 de março - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/trade-desk-d-pistas-sobre-como-ser-o-prximo-ano-para-o-setor-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d57dd7d6-7cf9-438b-bc2c-b2ad536231b8/Portada%2Bfuturo%2Badtech%2Bttd.jpg Destaques - Trade Desk dá pistas sobre como será o próximo ano para o setor AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/magnite-aumenta-as-suas-receitas-graas-ao-seu-compromisso-com-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1deff9c1-08f2-4706-840b-287866bb945a/Portada%2BMagnite.jpg Destaques - Magnite aumenta as suas receitas graças ao seu compromisso com CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-setor-adtech-reage-ao-fim-dos-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bd8ec0e1-9f65-4bc4-8269-1b5c9d6211e2/Portada%2BAdTech%2B%283%29.jpg Destaques - O setor AdTech reage ao fim dos cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/curation-house-o-novo-player-de-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6d220553-b0e8-44bb-a1cc-3729a3a1584a/Curation%2BHouse%2BPortada%2Bok.jpg Destaques - ‘Curation House’, o novo player de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/privacy-sandbox-torna-openrtb-compatvel-com-a-api-protected-audience monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/beb85989-93dd-4c6d-b295-8ad86dfa292c/Portada%2BProtected%2BAudience.jpg Destaques - Privacy Sandbox torna OpenRTB compatível com a API ‘Protected Audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-mudana-de-cookies-de-terceiros-para-dados-prprios-pelo-exemplo-do-publisher monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/31256355-756c-4d8b-835b-65886bb93e54/Portada%2B3pc%2Bfpd.jpg Destaques - A mudança de cookies de terceiros para dados próprios, pelo exemplo do publisher - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/reddit-planeia-o-seu-ipo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6148b7a4-3020-4b5e-be52-07d72d5a797e/Portada%2BReddit.jpg Destaques - Reddit planeia o seu IPO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/paramount-e-comcast-consideram-fundir-seus-servios-de-streaming monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fad4314f-3029-4b3d-aaf6-a8cedfa47384/Paramount%2BComcast%2Bportada.jpg Destaques - Paramount e Comcast consideram fundir seus serviços de streaming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-cdps-atravessam-um-abismo-de-desiluso monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc645324-73c2-4e4d-8fcb-c6860f2770d6/CDP%2Bportada.jpg Destaques - Os CDPs atravessam um “abismo de desilusão” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/sete-tendncias-que-transformaro-a-indstria-adtech-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f6f3189a-0d95-4141-9dd7-3f7b3078e56e/Portada%2BAdTech%2Bok.jpg Destaques - Sete tendências que transformarão a indústria AdTech em 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-apresenta-openpath-para-publicidade-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc151f65-404c-40a7-b79e-fc84b282caf8/Portada%2BThe%2BTrade%2BDesk%2B%282%29.jpg Destaques - The Trade Desk apresenta OpenPath para publicidade CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-tech-lab-publica-mais-detalhes-sobre-os-desafios-da-adoo-do-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/907851c5-89bc-45a9-ad3b-78dcf025fdd1/IAB%2BTech%2BLab%2Blogo%2B.jpg Destaques - IAB Tech Lab publica mais detalhes sobre os desafios da adoção do Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/infillion-novo-proprietrio-da-mediamath-pretende-reviver-antigas-alianas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/06abdf28-7030-4f93-b5d1-b0239cbe2c24/Portada%2BInfillion.jpg Destaques - Infillion, novo proprietário da MediaMath, pretende reviver antigas alianças - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-lana-sp500-um-produto-de-qualidade-que-coloca-os-publishers-no-centro monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70d17c68-7a75-48f1-9b75-ad4162947de6/TTD.jpg Destaques - The Trade Desk lança SP500+, um produto de qualidade que coloca os publishers no centro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/jcdecaux-revoluciona-a-publicidade-em-aeroportos-com-a-primeira-soluo-dooh-programtica-global monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/grandes-grupos-publicitrios-reforam-investimentos-em-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b09f5d7e-c352-4c5a-809c-e76f8ce4c07d/Portada%2Binversiones%2BIA.jpg Destaques - Grandes grupos publicitários reforçam investimentos em IA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/quase-metade-dos-novos-assinantes-da-netflix-optaram-por-anncios-no-quarto-trimestre monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70a50281-aa50-4f1f-92a7-2cbd85c0ed46/Portada%2BNetflix%2BKantar.jpg Destaques - Quase metade dos novos assinantes da Netflix optaram por anúncios no quarto trimestre - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/uber-apresenta-journey-ads-uma-ferramenta-de-publicidade-para-impactar-durante-cada-viagem monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6008ca21-5945-466c-9067-a31522e8c222/Uber.jpg Destaques - Uber apresenta Journey Ads, uma ferramenta de publicidade para impactar durante cada viagem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-investimentos-com-publicidade-programtica-crescem-trs-vezes-mais-rpido-do-que-com-publicidade-no-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/555bccd8-4287-4d66-893d-286f0764d526/Aumento%2Bingresos%2Bprograma%CC%81tica.jpg Destaques - Os investimentos com publicidade programática crescem três vezes mais rápido do que com publicidade não programática - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/esta-foi-a-primeira-semana-do-prime-video-com-anncios-nos-estados-unidos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d45256d1-e3de-4f55-be75-8bb460052edc/Portada%2BPrime%2BVideo%2Banuncios.jpg Destaques - Esta foi a primeira semana do Prime Video com anúncios nos Estados Unidos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/gigantes-da-tecnologia-reportam-nmeros-slidos-no-quarto-trimestre-de-2023 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/11ea980e-92a9-46ca-8d8e-aaeb19dff9e5/Portada%2Bresultados%2Bgigantes%2Btecnolo%CC%81gicos.jpg Destaques - Gigantes da tecnologia reportam números sólidos no quarto trimestre de 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-receita-de-publicidade-do-google-continua-a-aumentar-mas-com-alguns-desafios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0dcbdcbb-f90a-45e2-9fcb-a89f44eea328/Portada%2BGoogle%2Bingresos.jpg Destaques - A receita de publicidade do Google continua a aumentar, mas com alguns desafios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/marcas-digitais-desconfiam-do-valor-dos-dados-prprios monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe0802b0-8a74-442f-9267-061a8754c331/Portada%2BFirst%2BParty%2BData%2B%282%29.jpg Destaques - Marcas digitais desconfiam do valor dos dados próprios - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-mercado-de-data-clean-rooms-continua-a-consolidao-como-soluo-para-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/178617d8-4361-442e-8973-93c9d788c185/Portada%2Bdata%2Bclean%2Broom.jpg Destaques - O mercado de Data Clean Rooms continua a consolidação como solução para cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6be8b2f8-b742-4d55-af72-2f326c079ff8/3201da90-e675-49aa-a99d-512a559e4d2e.jpg Destaques - O mercado de Data Clean Rooms continua a consolidação como solução para cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pm-identity-amp-measurement-enfrentando-os-desafios-da-publicidade-digital-sem-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2cf3513f-059e-425a-8beb-07c6f6b22bd9/PM%2Bidentidad%2BMikel.jpg Destaques - PM Identity & Measurement: enfrentando os desafios da publicidade digital sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cde179d5-2852-4178-acae-62b4f67ac3df/PM%2Bidentidad%2BMesa%2Badresasbility.jpg Destaques - PM Identity & Measurement: enfrentando os desafios da publicidade digital sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/75dd12f0-43d7-4447-b590-ab197a399d37/PM%2BMesa%2BMedicion.jpg Destaques - PM Identity & Measurement: enfrentando os desafios da publicidade digital sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/89e17409-a48e-4af5-a9ea-6742cb0177d3/Disen%CC%83o%2Bsin%2Bti%CC%81tulo%2B%2833%29.jpg Destaques - PM Identity & Measurement: enfrentando os desafios da publicidade digital sem cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/empresas-adtech-abertas-a-fuses-medida-que-os-cookies-desaparecem monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3653d281-47b6-4a45-bc0a-c5fdd73dc941/Cookies.jpg Destaques - Empresas AdTech abertas a fusões à medida que os cookies desaparecem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-uma-rede-de-ginsios-se-tornou-um-provider-de-ad-data monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6de83a4a-b971-4b89-83bc-0327cbff19dc/Portada%2BPlanet%2BFitness.jpg Destaques - Como uma rede de ginásios se tornou um provider de Ad Data - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/perguntas-a-ter-em-conta-ao-fazer-a-transio-para-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e2740b94-0d2a-4eea-9a52-6ed2b85a6e11/Portada%2Bfin%2Bde%2Bcookies.jpg Destaques - Perguntas a ter em conta ao fazer a transição de cookies de terceiros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mais-de-23-milhes-de-utilizadores-aderiram-ao-plano-com-anncios-da-netflix monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/53a851eb-ebcb-41cc-99f6-c87a0614f378/Portada%2BNetflix.jpg Destaques - Mais de 23 milhões de utilizadores aderiram ao plano com anúncios da Netflix - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-incentiva-o-setor-adtech-a-aceitar-e-testar-o-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/66441950-bcd5-4be3-9579-dc3764303070/Portada%2BGoogle%2BPrivacy%2BSandbox.jpg Destaques - Google incentiva o setor AdTech a aceitar e testar o Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/the-trade-desk-crtico-mas-aberto-a-integraes-com-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4744d19b-1e3b-43f5-87b2-457927631ec6/Portada%2BTTD%2By%2BPrivacy%2BSandbox.png Destaques - The Trade Desk, crítico, mas aberto a integrações com Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-novos-padres-de-sustentabilidade-na-publicidade-digital-procuram-reduzir-a-pegada-de-carbono monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/17fc7693-b898-44d4-a52b-13960d74c37e/Portada%2Bsostenibilidad%2B.jpg Destaques - Os novos padrões de sustentabilidade na publicidade digital procuram reduzir a pegada de carbono - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-anuncia-a-disponibilidade-do-privacy-sandbox-para-developers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d072860e-f8be-4ef5-9c88-10311e46940e/Portada%2BPrivacy%2BSandbox.jpg Destaques - Google anuncia a disponibilidade do Privacy Sandbox para developers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/porque-a-amazon-e-o-walmart-continuaro-a-liderar-o-setor-de-retalho monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/95202e3a-52a8-42e5-ac2d-2811b39de2f7/Portada%2BRetail%2BMedia.jpg Destaques - Porque a Amazon e o Walmart continuarão a liderar o setor de retalho? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-prime-video-entra-na-onda-da-publicidade-e-apresentar-anncios-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0c8be26a-e767-4a55-a14a-1d99daf50034/Amazon%2BPrime%2BAnuncios.jpg Destaques - Amazon Prime Video entra na onda da publicidade e apresentará anúncios em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-aumenta-seu-valor-no-natal-enquanto-google-estagna monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2e2834ee-b767-4628-be4c-2ac3e1431c49/Portada%2BAmazon%2BNavidad.jpg Destaques - Amazon aumenta o seu valor no Natal enquanto Google estagna - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-youtube-atrasa-seus-planos-de-medio-de-anncios-de-co-viewing monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8ea298b0-734f-46b2-812c-46fd6dee6e98/Portada%2Bmedicion%2Banuncios%2Byoutube.jpg Destaques - O YouTube atrasa seus planos de medição de anúncios de co-viewing. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2f755563-3aee-4e45-8806-d4750f2597f0/Portada%2Bmedicion%2Banuncios%2Byoutube.jpg Destaques - O YouTube atrasa seus planos de medição de anúncios de co-viewing. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-atualizao-silenciosa-do-google-que-melhora-as-converses monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6d41ec9c-9b51-4b30-a9be-cec173079a0f/Portada%2BGoogle%2BAnalytics.jpg Destaques - A atualização silenciosa do Google que melhora as conversões - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-experincia-do-cliente-cx-vai-se-perdendo-na-febre-da-tecnologia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d17dce6d-228a-4532-b8b9-fd2e20910a71/portada%2Batencion%2Bal%2Bconsumidor.jpg Destaques - A experiência do cliente (CX) vai-se perdendo na febre da tecnologia. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-comear-a-testar-proteo-anti-tracking-no-chrome-em-janeiro-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/85905f5e-47f8-40d0-b321-6e68d53a76d9/Portada%2BChrome.jpg Destaques - Google começará a testar ‘Proteção Anti-Tracking’ no Chrome em janeiro 2024. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/estas-so-as-10-tendncias-que-definiro-o-marketing-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f174eb33-673a-45ab-9f82-d6d796096797/Portada%2Btendencias%2Bmarketing%2B24.jpg Destaques - Estas são as 10 tendências que definirão o marketing em 2024! - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/the-trade-desk-critica-duramente-as-solues-privacy-sandbox-do-google-aps-o-fim-dos-cookies monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/por-que-a-indstria-de-publicidade-ctv-precisa-abandonar-os-endereos-ip monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/04f50b0f-2dac-4625-95bd-d9b3e97312f7/CTV.jpg Destaques - Por que a indústria de publicidade CTV precisa abandonar os endereços IP? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/vitria-da-epic-games-google-tem-monoplio-ilegal-na-luta-pela-app-store monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/42b64701-f70f-4798-97f7-8806f36985fc/Portada%2BJuicio%2BEpic%2By%2Bgoogle.jpg Destaques - Vitória da Epic Games: Google tem monopólio ilegal na luta pela App Store - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-cinco-tpicos-mais-interessantes-de-adtech-em-2023 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/da314957-5bbf-49f6-bd7a-39d51a3e9221/Portada%2Btop%2B5.jpg Destaques - Os cinco tópicos mais interessantes de AdTech em 2023 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-tech-lab-analisa-2023-e-antecipa-um-ano-repleto-de-novidades-em-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2accf66c-f65c-4fed-886c-e828c6e1d1ae/Portada%2BIAb%2BTech%2BLab.jpg Destaques - IAB Tech Lab analisa 2023 e antecipa um ano repleto de novidades em publicidade digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/ipg-mediabrands-lana-em-colaborao-com-o-google-cloud-my-bot-um-poderoso-assistente-de-ia-generativo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cff9284b-00d1-4e36-8686-543745766420/Portada%2BIA%2BMediabrands.jpg Destaques - IPG Mediabrands lança, em colaboração com o Google Cloud, ‘My Bot’, um poderoso assistente de IA generativo - Conquiste seu espaço Silviu Eftimie, Miguel Colomer e Cristina Lera, da IPG Mediabrands Espanha. https://www.programmatic-portugal.com/destaques/os-publishers-podem-se-concentrar-em-deals-diretos-em-vez-de-programticos monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-ue-aprova-lei-pioneira-sobre-ia-focada-na-inovao-e-na-proteo-dos-cidados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fd6eaf96-9e76-4ca7-a929-e110b95dd8ca/Portada%2BUE.jpg Destaques - A UE aprova lei pioneira sobre IA focada na inovação e na proteção dos cidadãos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/coca-cola-revoluciona-os-cartes-de-natal-com-a-sua-plataforma-de-ia-create-real-magic monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e2c77fa5-33e4-432b-98f5-e453d9e80b5d/Portada%2BCoca%2BCola.png Destaques - Coca-Cola revoluciona os cartões de Natal com a sua plataforma de IA ‘Create Real Magic’ - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-fecha-pacto-de-anncios-em-streaming-de-3-anos-com-ipg-mediabrands monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ed00c3e5-1918-43a3-aec0-102740cd2414/marvelous-mrs-maisel-2-e1588900546982.jpg Destaques - Amazon fecha acordo de publicidade em streaming com a IPG Mediabrands para servir anúncios durante 3 anos. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-asociacin-de-medios-de-informacin-ami-processa-meta-por-concorrncia-desleal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e7c6c159-f47a-4141-a3d7-832745944d1c/AMI.jpg Destaques - A Asociación de Medios de Información (AMI) processa Meta por concorrência desleal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/retargeting-de-ctv-a-mobile-chaves-para-esta-estratgia-funcionar monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9f7a73cd-3d88-49d9-baf4-33b0c5a506df/CTV.jpg Destaques - Retargeting de CTV a mobile: chaves para esta estratégia funcionar. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/vdeo-digital-impulsiona-recuperao-nas-previses-de-gastos-com-publicidade-da-magna monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9a53b3ff-31d1-43ee-991c-36a86800d0df/Portada%2Bprevisiones%2B2024.jpg Destaques - Vídeo digital impulsiona recuperação nas previsões de gastos com publicidade da Magna - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-lacuna-entre-medio-e-otimizao-de-campanhas-de-tv-continua-a-crescer monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d4e8e2d3-406a-4e2e-ac2c-49ef7d583c5c/Portaada%2Bcamapa%C3%B1a%2Btv%2Bok.jpg Destaques - A lacuna entre medição e otimização de campanhas de TV continua a crescer - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/spotify-anuncia-despedimentos-de-cerca-de-1500-funcionrios-devido-ao-aumento-dos-custos-de-capital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6a2591b7-402a-452b-b9ab-5f36fe6fc9c7/Spotify.jpg Destaques - Spotify anuncia despedimentos de cerca de 1.500 funcionários devido ao aumento dos custos de capital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/groupm-e-nova-sbe-vo-formar-executivos-em-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4de336c8-beda-42d3-852f-57d57ca82a31/groupm-ia.jpg Destaques - GroupM e Nova SBE vão formar executivos em IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/apenas-um-tero-de-cada-dlar-programtico-chega-ao-usurio-final monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/82837f60-40c2-478a-98d4-c9c944bd5e5e/programmatic.jpg Destaques - Apenas um terço de cada dólar programático chega ao utilizador final. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-queda-no-trfego-de-referncia-do-google-preocupa-os-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dada0a3e-d3fe-433d-a3a7-c42217cd52c8/portada%2BTr%C3%A1fico%2Bgoogle.jpg Destaques - A queda no tráfego de referência do Google preocupa os publishers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-tendncias-que-marcaro-a-indstria-publicitria-em-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/52b7eb0e-ff11-42d3-a209-798c5547b07c/Portada%2Bestudio%2Bdentsu.jpg Destaques - As tendências que marcarão a indústria publicitária em 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/as-aplicaes-mveis-tornam-se-uma-pea-chave-na-indstria-de-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4faaf560-122a-4270-bf09-bb55d3388da0/Apps.jpg Destaques - As aplicações móveis tornam-se uma peça-chave na indústria de Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-setor-da-publicidade-digital-luta-por-uma-abordagem-comum-sustentabilidade-at-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0670a062-2fa8-48ab-90dd-81df230d86a2/Portada%2Bsostenibilidad.jpg Destaques - O setor da publicidade digital luta por uma abordagem comum à sustentabilidade até 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/go-addressable-a-nova-esperana-para-a-publicidade-televisiva monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/76ee5a26-9188-42da-803c-fd7e236b71e8/TV.jpg Destaques - Go Addressable, a nova esperança para a publicidade televisiva - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/carscom-acelera-o-motor-comercial-com-o-lanamento-de-uma-rede-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1f47b932-8741-458b-82c3-711ce179423a/Cars.com.jpg Destaques - Cars.com “acelera” o motor comercial com o lançamento de uma rede Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-reconfirma-que-eliminar-cookies-de-terceiros-a-partir-de-janeiro-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6331214f-1b67-4cf8-8396-880db1fab335/chrome.jpg Destaques - Google reconfirma que eliminará cookies de terceiros a partir de janeiro 2024 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/united-airlines-estuda-a-possibilidade-de-usar-dados-de-passageiros-para-vender-anncios-direcionados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5664bf94-aabe-4d76-82e1-e7dbbd7395f6/United%2Bairlines.jpg Destaques - United Airlines estuda a possibilidade de usar dados de passageiros para vender anúncios direcionados - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/com-a-openai-em-destaque-outros-lanam-seus-prprios-modelos-de-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eceec7ec-42f9-4109-a4af-4c102a3d547f/Portada%2Bcarrera%2BIA.jpg Destaques - Com a OpenAI em destaque, outros lançam os seus próprios modelos de IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/isto-o-que-as-startups-focadas-em-ia-precisam-saber-at-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0d43c4e4-f14e-4c71-9096-b4936547e119/startup.jpg Destaques - Isto é o que as startups focadas em IA precisam saber até 2024! - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-chrome-anuncia-outro-teste-de-excluso-de-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d693af2-c6d3-4ba0-b190-bb8bb3ae08e8/Portada%2BGoogle%2BCookies.jpg Destaques - Google Chrome anuncia outro teste de exclusão de cookies - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-os-anunciantes-podem-resolver-problemas-de-direitos-autorais-de-ia-generativa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3a640859-1db9-4cb4-b5b4-b6739a92425d/Portada%2Buso%2Bde%2BIA.jpg Destaques - Como os anunciantes podem resolver problemas de direitos de autor de IA generativa? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/prs-e-contras-da-brand-safety-os-argumentos-em-torno-da-gesto-adequada-da-marca monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3dce57ab-8742-4cac-ae8c-8da1fdc8193e/Brand%2Bsafety.jpg Destaques - Prós e contras da Brand Safety: os argumentos em torno da gestão adequada da marca - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/weborama-antecipa-o-fim-dos-3rd-party-cookies-o-seu-ad-server-torna-se-cookieless-para-responder-aos-desafios-da-medio-e-da-coleta-de-dados-sem-cookies-de-terceiros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9edd473a-a0f5-4383-8023-f75c747df4b8/logo-weborama-2023.png Destaques - Weborama antecipa o fim dos 3rd party cookies: O seu ad-server torna-se cookieless para responder aos desafios da medição e da coleta de dados sem cookies de terceiros - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/inetum-distinguida-como-parceiro-grow-with-sap monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ce8b08a2-12fd-4c80-b082-2f6492925a3c/inetum-logo.png Destaques - Inetum distinguida como parceiro "GROW with SAP" - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/hivestack-lana-hivestack-curate-uma-nova-plataforma-para-compra-de-dooh monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6704e4f4-66c5-4eef-a0d5-75c80147d664/Hivestack.jpg Destaques - Hivestack lança Hivestack Curate, uma nova plataforma para compra de DOOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/youtube-lana-um-programa-piloto-para-anncios-em-shorts monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a2a2f109-fd47-4d0e-8096-4abfb810afcd/Portada%2BShorts.jpg Destaques - YouTube lança um programa piloto para anúncios em Shorts. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/quais-so-as-previses-de-gastos-com-publicidade-do-setor-para-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dc143efb-7f77-43b1-836f-d57832fe8faf/Ad-Spend-as-of-24_10.png Destaques - Quais são as previsões de investimentos com publicidade do setor para 2024? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/groupm-lana-um-novo-programa-que-permite-que-seus-clientes-experimentem-o-privacy-sandbox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3e8d5166-3629-453c-a6e3-a99e56428e77/Logo%2BgroupM.jpg Destaques - GroupM lança um novo programa que permite que os seus clientes experimentem o Privacy Sandbox - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/google-pode-perder-o-julgamento-antitrust-mais-chocante-da-histria monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/97097a95-bfba-4d1e-bd58-b04d40bf6210/Portada%2Bjuicio%2Bgoogle.jpg Destaques - Google pode perder o julgamento antitrust mais chocante da história - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/adlib-um-meta-dsp-para-publicidade-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6beb0dad-4b76-4cc7-af48-1f3c19136827/Adlib%2Bportada.jpg Destaques - AdLib: um Meta DSP para publicidade programática - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/freewheel-apresenta-audience-manager-produto-para-impulsionar-publicidade-segmentada-em-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1cf0a09d-63ba-4094-a985-8ca8ac805cfe/Logo%2BFrrewheel.jpg Destaques - FreeWheel apresenta Audience Manager, para impulsionar publicidade segmentada em CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/resultados-do-terceiro-trimestre-magnite-mantm-esperanas-na-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9bcd21c1-4472-43b3-a91b-0c712e613db6/Magnite%2BCTV.jpg Destaques - Resultados do terceiro trimestre: Magnite mantém esperanças na CTV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-a-segmentao-contextual-baseada-em-ia-ajudar-os-anunciantes-aps-o-fim-dos-cookies monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b46a9ad6-02e3-4b06-ab3b-7c1bb47f56be/Era%2Bpost%2Bcookies.jpg Destaques - Como a segmentação contextual baseada em IA ajudará os anunciantes após o fim dos cookies - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/primeira-campanha-programtica-nacional-da-jcdecaux-com-a-tranquilidade-generali monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1968da09-781a-4006-be3f-21ef5df63f98/jcdecaux.png Destaques - Primeira campanha pDOOH nacional da JCDecaux foi lançada com a Tranquilidade Generali - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/resultados-do-3-trimestre-pubmatic-espera-um-futuro-promissor-em-ctv-e-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/297f7448-2c0c-4e79-8a1f-85eb7312f3ef/Logo%2BPubmatic.jpg Destaques - Resultados do 3º Trimestre: PubMatic espera um futuro promissor em CTV e Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/disney-ultrapassa-5-milhes-de-assinantes-com-publicidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1b823686-2f93-4a5b-bcba-1caa17bc2c22/Logo%2Bdisney%2B.jpg Destaques - Disney+ ultrapassa 5 milhões de assinantes com publicidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-os-anunciantes-esto-lidar-com-o-influxo-das-redes-de-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d1b0d8e7-8260-455b-bf5f-fa995419045e/Portada%2BAnunciantes%2Bretail%2BMedia.jpg Destaques - Como os anunciantes estão a lidar com a proliferação das redes de Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/provedores-se-unem-para-decifrar-o-cdigo-de-medio-do-youtube monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7fa26490-196e-414d-89cb-4516e20c1417/Portada%2Balgoritmo%2Byoutube.jpg Destaques - Providers unem-se para decifrar o código de medição do YouTube - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-importncia-do-inventrio-autenticado-na-era-ps-cookie-por-mario-torija monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2c635f61-a999-434b-85d1-7356d16fe52f/Mario%2Bbanner%2B%281%29.png Destaques - A importância do inventário autenticado na era pós-cookie, por Mario Torija - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/um-estudo-afirma-que-os-anncios-permanecem-ativos-mesmo-que-a-televiso-esteja-desligada monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/678ed2b5-ec5c-435f-8095-b7f5f4037505/TV%2Banuncios%2B.jpg Destaques - Um estudo afirma que os anúncios permanecem “ativos” mesmo que a televisão esteja desligada - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/omnicom-group-adquire-flywheel-gigante-do-comrcio-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/76b041c7-edb8-4729-8085-d8ace4838765/OMG%2Bcompra%2BFlywheel%2B%282%29.jpg Destaques - Omnicom Group adquire Flywheel, gigante do comércio digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/amazon-apresenta-ferramenta-generativa-de-ia-para-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1b4db4ef-2eed-4cf2-814a-40ede5f8bb86/Portada%2BAmazon%2BAds%2BIA.jpg Destaques - Amazon apresenta ferramenta generativa de IA para anunciantes. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/privacy-sandbox-fim-dos-cookies-e-segmentao-contextual-protagonistas-do-prebid-summit-em-ny monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/40742c92-be4b-4ef1-bf68-b15821aaef20/Portada%2BSummit%2BNY.jpg Destaques - Privacy Sandbox, fim dos cookies e segmentação contextual, protagonistas do Prebid Summit em NY - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/por-que-a-lenovo-decidiu-internalizar-a-parte-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d03601b5-db4f-4185-b120-90bfc619a6b2/Lenovo%2BAdtech.jpg Destaques - Por que a Lenovo decidiu internalizar a parte AdTech? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/disney-depende-de-programtica-para-atrair-novos-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d1c5e9dc-94f3-4941-a8e7-a86554639651/Disney.jpg Destaques - Disney depende de programático para atrair novos anunciantes - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/os-publishers-enfrentam-novos-desafios-medida-que-o-google-se-aprofunda-na-inteligncia-artificial monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cb5b481a-d8e7-4775-8657-baff4493afbe/google+%281%29.jpg Destaques - Os publishers enfrentam novos desafios à medida que o Google se aprofunda na inteligência artificial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-negcio-oculto-de-monetizar-domnios-inativos-um-desafio-para-a-publicidade-online monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6e5deffc-6bab-477b-927a-45e55a34ff14/Portada%2BMonetizacion%2B.jpg Destaques - O negócio oculto de monetizar domínios inativos: um desafio para a publicidade online? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/profissionais-de-marketing-refletem-sobre-o-primeiro-ano-da-netflix-com-publicidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/51c716c6-b661-4b20-ab24-cd28100846e5/Netflix%2Bpublicidad.jpg Destaques - Profissionais de marketing refletem sobre o primeiro ano da Netflix com publicidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-ip-proteccion-do-google-chrome-ocultar-os-endereos-ip-dos-utilizadores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/35ed72c0-2be8-47b0-8140-0cfe67a0769a/Portada%2Bgoogle%2BIP%2Bproteccion.jpg Destaques - A ‘IP Protection’ do Google Chrome ocultará os endereços IP dos utilizadores - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-marca-adidas-admite-que-investiu-demais-em-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/44e72e74-0ccf-4076-b9a0-e70de57a4139/tenis+shoes_1240.jpg Destaques - A marca Adidas admite que investiu “demais” em publicidade digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/como-os-anunciantes-esto-a-aproveitar-a-tecnologia-dco-habilitada-por-ia-para-criar-novos-fluxos-de-trabalho monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d2fc767e-f06e-4b2c-b930-0701a8ce623f/Portada%2BTech%2BDCO.jpg Destaques - Como os anunciantes estão a aproveitar a tecnologia DCO habilitada por IA para criar novos fluxos de trabalho - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/addressability-ad-fraud-ids-os-protagonistas-da-advertising-week-new-york monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3862ccbc-8e76-4759-adfe-1b6cd3ae7e74/Advertising%2BWeek%2BNY23%2Bportada.jpg Destaques - Addressability, Ad-Fraud, IDs: Os protagonistas da Advertising Week New York - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/empresas-independentes-de-adtech-pedem-aos-reguladores-que-no-parem-seus-esforos-para-controlar-o-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/76110f4d-f380-4309-bbc4-ceaec5144d4b/Stop%2Bgoogle.jpg Destaques - Empresas independentes de AdTech pedem aos reguladores que “não parem” seus esforços para controlar o Google - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/a-segmentao-da-publicidade-em-ctv-est-cada-vez-mais-avanada-mas-no-a-qualidade-dos-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3bf90222-1d21-4696-84eb-3a41fe371cd3/CTV%2B.jpg Destaques - A segmentação da publicidade em CTV está cada vez mais avançada, mas não a qualidade dos dados. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-que-acontecer-se-o-google-perder-o-julgamento-anti-trust monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/56250ff8-f45f-4069-bc29-09a03ba068c9/Google.jpg Destaques - O que acontecerá se o Google perder o julgamento anti-trust? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/sharethrough-anuncia-o-seu-programa-net-zero-publisher-para-campanhas-de-emisses-zero monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9e4427ef-340a-487c-864c-5c973ad3d95b/Sharethrough.jpg Destaques - Sharethrough anuncia o seu 'Programa Net Zero Publisher' para campanhas de emissões zero - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/aqui-esto-algumas-novas-formas-de-se-inspirar-com-a-inteligncia-artificial-generativa-na-pesquisa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c0989a19-69d9-4980-bb77-82d22d055caa/Portada%2BIAG%2BSearch.jpg Destaques - Aqui estão algumas novas formas de se inspirar com a Inteligência Artificial generativa na Pesquisa. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4861e789-fb16-4047-9c23-9a722bb4ebde/OctoberSGE_Magoo_04_FINAL.gif Destaques - Aqui estão algumas novas formas de se inspirar com a Inteligência Artificial generativa na Pesquisa. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/novo-grupo-de-trabalho-quer-simplificar-os-padres-openrtb-para-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d7068c61-25c7-4dc9-9f97-c761d6916c9c/Regulations%2BRetail%2BMedia.jpg Destaques - Novo grupo de trabalho quer simplificar os padrões OpenRTB para Retail Media. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/iab-tech-lab-lana-novo-guia-de-implementao-para-pblicos-definidos-pelo-vendedor-sda monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1cd61ccc-857e-4828-ab5a-b8a265904eab/IAB%2BTech%2BLab.jpg Destaques - IAB Tech Lab lança novo guia de implementação para públicos definidos pelo vendedor (SDA) - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/927fdc84-0588-4834-9f65-1d223044dfbe/Screenshot%2B2023-09-22%2Bat%2B11.35.21%2BAM.png Destaques - IAB Tech Lab lança novo guia de implementação para públicos definidos pelo vendedor (SDA) - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/o-dsp-do-yahoo-suprime-ssps-mas-apenas-para-os-10-principais-editores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/371d6cf0-48c8-4462-8ea6-239b92c316fa/Yahoo%2BBackstage.jpg Destaques - O DSP do Yahoo suprime SSPs, mas apenas para os 10% principais publishers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/omnicom-media-group-faz-parceria-com-ssps-atravs-da-iniciativa-casa-para-combater-mfas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/039a5c73-4ec2-41c5-a1b3-f19f2de86d9a/OMG.jpg Destaques - Omnicom Media Group faz parceria com SSPs através da iniciativa 'CASA' para combater MFAs - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/destaques/the-trade-desk-e-pubmatic-duas-formas-diferentes-de-ver-o-mercado-publicitrio-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ebe57655-8baa-497a-9637-1f947db9a119/Portada%2BTTD%2BVs%2BPubMatic.jpg Destaques - The Trade Desk e PubMatic: duas formas diferentes de ver o mercado publicitário digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/fuses-e-aquisies-no-setor-adtech-continuam-estagnadas-mas-h-alguns-pontos-positivos monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/google-comemora-encerramento-do-adserver-da-amazon-previsto-para-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5b4ba28f-ff71-4bbd-9da7-9b42e0560ab2/Google%2BAds%2B.jpg Destaques - Google “comemora” encerramento do Adserver da Amazon, previsto para 2024. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-setor-de-adtech-sofre-uma-crise-de-liquidez-cada-vez-mais-evidente monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a967f49-6038-4122-bd66-43d7a0c547ae/Crisis%2BAdTech.jpg Destaques - O setor de AdTech sofre uma crise de liquidez cada vez mais evidente - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mtricas-de-ateno-a-nova-obsesso-da-indstria-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/11164c6d-70d2-4263-9949-6142d9e3a74c/Portada%2BAtencio%CC%81n%2BAdTech.jpg Destaques - Métricas de atenção, a nova “obsessão” da indústria AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-espanhis-e-no-s-fazem-o-trabalho-de-casa-atualizando-o-adstxt monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dd9ffb16-eacc-4557-8c96-8db1f6f4ef67/Portada%2Brepor%2BAds.txt.jpg Destaques - Os publishers espanhóis (e não só) fazem o trabalho de casa, atualizando o Ads.txt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/retail-media-spain-2023-navegando-na-nova-onda-da-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dd14d854-672c-47b5-b7b1-0354067ca558/APERTURA_-2.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/75554b80-8b88-4dae-b91c-aa629f03a07c/APERTURA_-3.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/35248ffa-5e47-4052-bd8f-cf66a22c605d/MESA%2BREDONDA%2B2-4.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/33fa7c93-224e-4a8c-901c-cee027e50696/JUDIT%2BESQUIVEL%2BY%2BMARTA%2BPRIETO-4.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6993a2a0-c856-4fd1-a3ab-a154a5369965/RICHARD%2BDAWSON-4.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fa12ab52-1b7c-4bef-809a-a04dc2c721e9/MESA%2BREDONDA%2B4-3.jpg Destaques - Retail Media Spain 2023: navegando na nova onda da publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-apple-expande-suas-ambies-publicitrias-em-busca-de-um-stack-completo-de-adtech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9d59209e-b7be-4c63-b89d-b97c7cbf8fd4/Poratda%2BApple%2BAdTech.jpg Destaques - A Apple expande suas ambições publicitárias em busca de um stack completo de AdTech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/magnite-apresenta-novas-integraes-com-the-trade-desk-e-yahoo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a2eefe5a-2b82-417a-844f-fd829eb29f63/20230912_Direct_Integrations_Streaming_03-1024x576.png Destaques - Magnite apresenta novas integrações com The Trade Desk e Yahoo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/dmexco-2023-estes-so-os-especialistas-de-renome-internacional-que-participaro-na-feira monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/569b6055-1454-458e-bfd3-dea2b5ee1dd4/DMEXCO%2Bponentes-1.jpg Destaques - DMEXCO 2023: estes são os especialistas de renome internacional que participarão na feira - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/redes-britnicas-apresentam-freely-um-servio-conjunto-de-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/324ab7ce-9b22-4941-a770-b0ee44aed464/TV.jpg Destaques - Redes britânicas apresentam Freely, um serviço conjunto de CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mais-de-700-speakers-e-13-palcos-esta-ser-a-prxima-edio-da-dmexco monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fa09b8db-3eb3-4ace-b132-63a0a1fc1410/dmexco%2B23.jpg Destaques - Mais de 700 speakers e 13 palcos: esta será a próxima edição da DMEXCO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/os-publishers-demoram-a-adotar-classificaes-de-anncios-em-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b148c0ed-a1b4-423b-8444-603248151437/Video.jpg Destaques - Os publishers demoram a adotar classificações de anúncios em vídeo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/sibbo-apresenta-o-seu-novo-site-e-duas-unidades-de-negcios monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/dazn-aumenta-seu-negcio-de-publicidade-programtica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4197dead-03a4-4bc8-9bfd-175f82edddab/Portada%2BDAZN%2BProgrammatico.jpg Destaques - DAZN aumenta seu negócio de publicidade programática - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-guia-definitivo-para-dmexco-2023-estes-so-os-encontros-que-no-pode-perder-durante-a-feira monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0a290950-988c-403b-b0de-1b3eeaa46f1b/DMEXCO.jpg Destaques - O guia definitivo para DMEXCO 2023: estes são os encontros que não pode perder durante a feira - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/yahoo-renasce-com-novos-donos-e-fortalece-os-seus-produtos-bsicos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6435227c-107f-49b3-b456-7bdc0c0abae4/Yahoo%2Bedificios.jpg Destaques - Yahoo renasce com novos donos e fortalece os seus produtos básicos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-nova-estratgia-do-trade-desk-afetar-os-ssps-e-os-editores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a32cad8b-a7bd-476e-ab4e-e6cb79255a9c/TTD%2Bbid%2Bportada.jpg Destaques - A nova estratégia do Trade Desk afetará os SSPs e os publishers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-continua-a-ser-a-plataforma-de-publicidade-preferida-entre-os-consumidores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/19b3fd53-a185-4774-9b45-d0b4f912ee10/Portada%2BAmazon.jpg Destaques - Amazon continua a ser a plataforma de publicidade preferida entre os consumidores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3b255e3a-83df-45d1-9a5d-408d6375c670/To%2Bmejores%2Banunciantes.jpg Destaques - Amazon continua a ser a plataforma de publicidade preferida entre os consumidores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4f7c548d-5636-401f-ac96-a4f5f7059171/cananales%2Bde%2Bmedios%2Bmejor%2Bclasificados.jpg Destaques - Amazon continua a ser a plataforma de publicidade preferida entre os consumidores - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/were-back-reentr-2023 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5db58604-1205-4b1e-a89e-4313b92e4f2e/Verano%2Bpublishers.jpg Destaques - We're back! | Reentré 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-dilema-do-privacy-sandbox-fornecedores-de-adtech-desconfiam-da-viso-do-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bea3b186-3b28-49e2-b002-423bd64b69b7/privacy%2Bsandbox.jpg Destaques - O dilema do Privacy Sandbox: fornecedores de AdTech desconfiam da visão do Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/em-busca-de-transparncia-adstxt-deve-parecer-se-mais-com-sellersjson monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f777a191-12fc-4b69-9fa8-30e8c5bcd027/Portada%2BAds%2Btxt.jpg Destaques - Em busca de transparência: "Ads.txt deve parecer-se mais com Sellers.json" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/analisamos-os-efeitos-do-fechamento-da-mediamath-assim-vive-o-setor monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d6889cba-2b3b-44c6-85ca-1445224c7cfb/Mediamath.jpg Destaques - Analisamos os efeitos do fecho da MediaMath: assim vive o setor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-web-services-lana-uma-correo-para-problemas-de-identidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59352950-5dfe-4517-a1e8-901438512e87/Portada%2BAWS.jpg Destaques - Amazon Web Services lança uma correção para problemas de identidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-valor-da-colaborao-de-dados-entre-empresas-no-contexto-atual monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/199d1601-e6c9-4ee4-a448-2e860888cde3/Data%2BCollaboration.jpg Destaques - O valor da colaboração de dados entre empresas no contexto atual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/magnite-dmp-permite-que-o-bustle-digital-group-acesse-a-nova-demanda monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cf55c297-c4fa-4348-b85b-c17a3748e124/Magnite%2Bbdg.jpg Destaques - Magnite DMP permite que o Bustle Digital Group aceda a nova demanda - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/adlook-torna-se-o-primeiro-dsp-do-mundo-a-incorporar-a-audience-api-protegida-do-chrome monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3b68fd56-0f99-4cb9-9c48-359ade61dd3f/Logo%2BAdlock.jpg Destaques - Adlook torna-se o primeiro DSP do mundo a incorporar a Audience API protegida do Chrome - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/omnicom-media-group-aposta-em-inteligncia-artificial-para-aumentar-sua-produtividade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/20b06ce9-5835-48ce-9be2-e0487155561b/Omnicom%2BLogo%2BIA.jpg Destaques - Omnicom Media Group aposta em inteligência artificial para aumentar sua produtividade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pccomponentes-expande-a-sua-estratgia-de-retail-media-para-aumentar-anunciantes-em-setores-no-tecnolgicos monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/anzu-e-ias-lanam-a-primeira-soluo-no-mercado-que-mede-a-qualidade-de-campanhas-em-ambientes-3d-in-game monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1689171724070-UAGA3JMD7RFD1AN6UPVY/anzu%2Bias.jpg Destaques - Anzu e IAS lançam a primeira solução no mercado que mede a qualidade de campanhas em ambientes 3D in-game - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/washington-post-faz-experincias-com-ia-mas-estabelece-limites monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-bancos-entendem-os-players-do-setor-de-adtech-os-prs-e-contras-do-caso-mediamath monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/id5-anuncia-aumento-de-cpm-de-at-365-em-seu-mdulo-prebid-analytics monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c8ea7cb4-1715-49de-80de-9b52e9336f55/id5.jpg Destaques - ID5 anuncia aumento de CPM de até 365% em seu módulo Prebid Analytics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-publicidade-dooh-entra-na-onda-da-data-clean-room monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/309b6f83-c97d-49ec-a3ba-1b9de84a11dc/DOOH.jpg Destaques - A publicidade DOOH entra na onda da Data Clean Room - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-indstria-da-publicidade-prepara-se-para-combater-os-made-for-advertising-mfas monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/bloomberg-media-ganha-em-eficincia-mas-perde-em-receita-aps-corte-programtico monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/76a85d1d-5021-4cc9-83df-d39ff68a94c6/bloomberg.jpg Destaques - Bloomberg Media ganha em eficiência, mas perde em receita após corte programático - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/hhcju4l1mt57rvhro1446ccrcljyek monthly 0.5 2023-07-20 https://www.programmatic-portugal.com/destaques/de-traficantes-e-traders-a-retail-media-os-10-melhores-vdeos-de-tv-programtica monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-chatbot-de-inteligncia-artificial-do-google-health-j-est-a-ser-testado-em-hospitais-dos-eua monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/56065a99-90b4-4c1c-8eea-a1cd64613d7d/google%2Bhealth.jpg Destaques - O chatbot de inteligência artificial do Google Health já está a ser testado em hospitais dos EUA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/amazon-apple-microsoft-e-outras-empresas-de-tecnologia-tornam-se-guardis-da-dma-na-europa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3916bd80-84af-4af4-bb78-3b18764d45e3/gatekeepers.jpg Destaques - Amazon, Apple, Microsoft e outras empresas de tecnologia tornam-se guardiãs da DMA na Europa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-trade-desk-entra-oficialmente-para-o-ndice-nasdaq-100 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1d0fb9e-d911-4f9f-8a9a-e7cc8c9754e4/TTD.jpg Destaques - A Trade Desk entra oficialmente para o índice Nasdaq-100 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/bard-o-chatbot-de-inteligncia-artificial-da-google-aterra-em-espanha-e-portugal monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/novos-ares-do-setor-adtech-assim-que-a-indstria-est-a-mudar-em-2023 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/iab-tech-lab-apresenta-o-guia-definitivo-sobre-data-clean-rooms-e-quer-que-estas-sejam-interoperveis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/387c3fd9-8cd9-4286-887f-2fc58e0a0cbe/iab%2Btech%2Blab.jpg Destaques - IAB Tech Lab apresenta o guia definitivo sobre Data Clean Rooms e quer que estas sejam interoperáveis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/yahoo-prepara-se-para-voltar-a-ser-pblica-alegando-que-tem-um-grande-balano monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e5dbb296-d58b-42e2-a522-770a5a94660a/Yahoo.jpg Destaques - Yahoo prepara-se para voltar a ser pública alegando que tem "um grande balanço" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/guia-prtico-7-recomendaes-para-aumentar-as-vendas-dos-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d12a8f9-7e53-4c54-b734-c1348964a288/Publishers.jpg Destaques - Guia prático: 7 recomendações para aumentar as vendas dos publishers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/uma-reviso-do-audiopalm-ai-do-google-o-modelo-lingustico-de-compreenso-e-gerao-de-linguagem monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6ca72b68-c5aa-4718-9e61-081d31389f87/AudioPalm%2Blogo.jpg Destaques - Uma revisão do AudioPaLM AI do Google, o modelo linguístico de compreensão e geração de linguagem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/por-que-que-os-publishers-no-se-preocupam-com-a-supply-path-optimization-spo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e1b81748-70b9-4402-9b13-57834c9c8472/SPO%2BFoto.jpg Destaques - Por que é que os publishers não se preocupam com a Supply Path Optimization (SPO)? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ser-o-pmax-um-produto-to-bom-quanto-o-google-diz monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3fd05e1f-05a4-4cb8-9530-3ce05d6aa343/PMax.jpg Destaques - Será o PMax é um produto tão bom quanto o Google diz? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c040aabc-dc87-4964-8261-3867dfcdd8ba/Screenshot+2023-07-05+at+12.43.13.png Destaques - Será o PMax é um produto tão bom quanto o Google diz? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/ceo-do-google-deepmind-afirma-que-seu-prximo-algoritmo-vai-eclipsar-o-chatgpt monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/43f2f3fe-01d0-409d-8ba5-8141a61cfb2f/Deepmind.jpg Destaques - CEO do Google DeepMind, afirma que seu próximo algoritmo vai 'eclipsar' o ChatGPT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/youtube-enfrenta-o-problema-da-verificao-independente-de-terceiros-aps-escndalo-do-google monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8efa3d8a-ecab-4b7d-83bd-8d7aad21c670/Youtube.jpg Destaques - YouTube enfrenta o problema da verificação independente de terceiros após "escândalo" do Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mediamath-declara-falncia-aps-fracasso-nas-negociaes-de-aquisio monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/08afff6c-7860-4255-86df-810df8d6f339/mediamath-historia.png Destaques - MediaMath declara falência após fracasso nas negociações de aquisição - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/-assim-que-o-setor-adtech-usa-arquivos-txt-anncios-estes-so-alguns-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2f2627e8-8e66-447b-8d20-77665e7f55c5/transparencia.jpg Destaques - É assim que o setor AdTech usa arquivos .txt anúncios: estes são alguns dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6d922a98-fcc2-4ff1-b2e0-b11426f16dec/sellers%2Blineas%2B.jpg Destaques - É assim que o setor AdTech usa arquivos .txt anúncios: estes são alguns dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d54d6f2a-c833-46af-9dcb-5cb1558480dd/sellers%2Bintermediarios.jpg Destaques - É assim que o setor AdTech usa arquivos .txt anúncios: estes são alguns dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-teatro-da-transparncia-assim-que-os-profissionais-do-setor-vem-este-conceito monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/127d9cbf-cba2-432e-a6d8-f3753dd59ec2/Foto%2Bhipocresia%2Bmarketters.jpg Destaques - O "teatro" da transparência: é assim que os profissionais do setor vêem este conceito - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/meta-google-e-outras-empresas-de-tecnologia-apresentam-suas-ltimas-novidades-no-festival-cannes-lions-2023 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7c0900a2-f8a2-4c8d-ab3e-cf70a369aed5/Cannes%2BLions%2B2023.jpg Destaques - Meta, Google e outras empresas de tecnologia apresentam suas últimas novidades no festival Cannes Lions 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4994c0da-068e-4e24-884e-8b1a9ddd95da/Landscape%2Bbarcos.jpg Destaques - Meta, Google e outras empresas de tecnologia apresentam suas últimas novidades no festival Cannes Lions 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/prebid-lana-a-sua-verso-8-com-foco-na-privacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2589bc86-dd92-43e7-83e8-a510e6dad99d/Prebid%2B8.jpg Destaques - Prebid lança a sua versão 8 com foco na privacidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b50bdf5e-4caf-4138-870f-e3b1b1ceec51/prebid.jpg Destaques - Prebid lança a sua versão 8 com foco na privacidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/debate-sobre-o-valor-do-open-exchange-versus-pmps-programticos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4da4ddd2-6840-4946-86c0-0bf14a85352c/Foto%2BProgramatica%2BDagiday.jpg Destaques - Debate sobre o valor do Open Exchange versus PMPs programáticos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/resumo-do-nosso-1-programmatic-morning-open-season monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/250d2edb-4013-4281-a0b3-e312218d8286/28.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/433de5a9-ea5c-472c-b7ab-de9a2cac4f18/99.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0857a47d-5ec3-4f8d-8a07-b79313374471/24.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4b070622-0257-4484-acf4-9020c37b5150/15.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/83ab6d28-94fd-4ff0-b5de-68b0480035e8/71.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ecf7940f-ef77-49bb-bc00-ce1cf61964d1/4.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b66db63a-b386-440f-ad1d-a58b07f798f8/2.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9eae0230-2d9c-40e0-a1b7-f7a7b8747fb4/Screenshot+2023-06-23+at+13.35.58.png Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a7b054a3-813b-4b92-bb6b-99bab363db27/57.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3ce0f985-2932-4ff3-ae7d-b999239a0579/53.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ceee91a1-7b29-42fd-abe2-2c9e025fe2f4/51.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b2e7a331-cd2b-4644-944c-516738b1eaf0/42.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525684723-2WMID74V0PP2N0ORZ4PH/96.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525684337-5V5G43TAP8PPIY76XFQE/84.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525687497-WYRQBR6BG6LD3Q0OLK4T/91.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525688375-1JUF2WHDJOSCC4GFQ44H/97.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525690454-CCD727IS426VYHY9FNL2/85.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525691517-05JN71LLQL8XH8O82NWU/90.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525693527-0DSODEN2LUTQUOK4QXP0/87.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525694778-57QO7LM8C51YGJVFODLF/88.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525696109-8HFHOXAI1YQPH1QPDHTQ/93.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1687525697651-Z95JDX3Y887WZ8TKHYYA/94.jpg Destaques - Resumo do nosso 1º Programmatic Morning | Open Season 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https://www.programmatic-portugal.com/destaques/liveramp-faz-parceria-com-o-google-para-ativar-anunciantes-no-google-pair monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/twitter-explora-avenida-de-publicidade-programtica-na-tentativa-de-reavivar-receita monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1acb0930-7916-48ef-a060-a73715c8ca73/Twitter.jpg Destaques - Twitter explora "avenida de publicidade programática" na tentativa de reavivar receita - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/quais-sero-os-prximos-passos-da-indstria-programtica-e-para-onde-se-encaminha monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/jcdecaux-compra-o-negcio-da-clear-channel-em-espanha-por-60-milhes-de-euros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe30fb3e-c32b-45da-9b89-cfe32b2addc5/JCDecaux.jpg Destaques - JCDecaux compra o negócio da Clear Channel em Espanha por 60 milhões de euros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/iab-europa-publica-um-guia-sobre-ateno monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/68191ddd-3507-4177-8804-288db84af1eb/Atencion%2Bgrafico.jpg Destaques - IAB Europa publica um guia sobre Atenção - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-novo-dmp-da-arcspan-permitir-que-publishers-monetizem-a-sua-first-party-data monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/photoshop-aposta-em-ia-generativa-e-integra-adobe-firefly-ferramenta-que-promete-revolucionar-o-mercado monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-oracle-fechar-definitivamente-o-addthis-o-seu-servio-de-bookmarking-social monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/como-ser-a-publicidade-na-open-web-em-2023-e-nos-anos-seguintes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fe60ebe0-a347-4415-b204-a2e7cc7b1a46/Internet.jpg Destaques - Como será a publicidade na Open Web em 2023 e nos anos seguintes? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4055d544-1a59-485d-b24f-a12a113e8004/internet%2B1.png Destaques - Como será a publicidade na Open Web em 2023 e nos anos seguintes? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b9bdee31-330d-4a8d-aba2-5c822703819c/internet%2B2.png Destaques - Como será a publicidade na Open Web em 2023 e nos anos seguintes? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-morte-iminente-de-cookies-e-outras-mudanas-prometem-impulsionar-fuses-no-setor-publicitrio monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/multa-histrica-de-1200-milhes-de-euros-ao-facebook-por-uso-indevido-dos-dados-dos-seus-utilizadores monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-google-exige-que-os-publishers-trabalhem-com-fornecedores-de-consentimento-autorizados monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/google-apresenta-todas-as-novidades-do-ano-num-nico-evento-io monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a424bcd5-8a02-4487-ac3d-054cdcf16748/Google%2BIO.jpg Destaques - Google apresenta todas as novidades do ano num único evento I/O - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/salvatore-cospito-ceo-da-reetmo-media-na-tve-se-o-retalho-quer-entrar-no-negcio-dos-media-de-retalho-tem-de-olhar-para-a-amazon monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-trade-desk-insiste-que-no-compete-com-os-ssps-mas-contra-a-ineficincia monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/pubmatic-junta-se-corrida-para-eliminar-dsps-em-ofertas-de-vdeo-e-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/amazon-dsp-anuncia-a-capacidade-de-segmentao-sem-cookies monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/falha-no-cdigo-pubmatic-coloca-publishers-em-risco-ao-violar-regras-de-privacidade monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-the-women-in-programmatic-network-celebra-o-seu-primeiro-encontro-em-madrid monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dbd4ddb4-474e-4646-a8bc-86cbd5cd889f/TWIPN%2B2.jpg Destaques - A The Women In Programmatic Network celebra o seu primeiro encontro em Madrid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/o-google-ads-testa-a-sua-tecnologia-focada-na-privacidade-e-os-resultados-so-nim monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/iab-insta-anunciantes-e-agncias-a-respeitarem-a-privacidade-no-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/como-os-filtros-de-brand-safety-afetam-os-anncios-de-vendas-diretas-das-marcas monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/evento-press-play-vdeo-e-ctv-rene-os-destaques-do-setor-de-publicidade-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/423c1582-8fe1-4183-98b4-d06733096eb0/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO1-12.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fded118a-e293-4776-8d3d-2211fde4f109/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO2-5.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2f957e71-1d20-4208-ba53-1f7bca8496d7/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO7-2.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59130643-4f2c-48e1-a701-d3363b6840e1/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO8-6.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/402337bd-7b8f-44f9-bd59-ddeba650ab8a/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO9-6.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f44bc3d5-d55a-417f-b833-aa758c83a7b6/PROGRAMATIC%2BMORNING%2B18%2BABRIL_LOGO10-6.jpg Destaques - Evento Press Play: Vídeo e CTV reúne os destaques do setor de publicidade digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/reddit-recorre-a-agncias-independentes-para-expandir-o-seu-portflio-de-anunciantes monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/magnite-dispensa-dsps-com-uma-plataforma-de-compra-direta-de-vdeo-para-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-histria-da-palavra-mobile-nas-duas-associaes-profissionais-mais-conhecidas monthly 0.5 2025-04-21 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monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/como-os-dados-esto-a-moldar-o-dooh-dinmico monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/atltico-de-madrid-escolheu-o-dropbox-como-parceiro-em-sua-transformao-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bc163250-7297-4ab5-ab57-d37bef60d3d1/ATLETICO%2BCOVER%2BPR.png Destaques - Atlético de Madrid escolheu o Dropbox como parceiro em sua transformação digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/porque-a-retail-media-ser-a-terceira-e-maior-onda-de-publicidade-digital monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/como-a-netflix-pode-aumentar-a-vantagem-para-os-anunciantes-enquanto-explora-solues-para-a-sua-adtech monthly 0.5 2025-04-21 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https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f0178200-63f6-4d94-8d5d-b647e4b721ff/Google-confianza-grafico3.png Destaques - Google domina os budgets de marketing e a confiança do comprador - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/gpt4-a-nova-revoluo-da-inteligncia-artificial-que-pode-mudar-tudo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dafc8fac-2111-4e11-aa0a-d82d49a0ac3a/GPT4-1.png Destaques - GPT4: a nova revolução da inteligência artificial que pode mudar tudo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7f1b2b30-b81f-43f0-9d9d-a33b26398ba5/GPT4-2.png Destaques - GPT4: a nova revolução da inteligência artificial que pode mudar tudo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8a3659a2-ba5a-4ec4-9656-10e1162c71ca/GPT4-3.png Destaques - GPT4: a nova revolução da inteligência artificial que pode mudar tudo - Make it stand out Fonte: https://becominghuman.ai/the-future-of-ai-gpt-3-vs-gpt-4-a-comparative-analysis-5ac525cb7ae1 https://www.programmatic-portugal.com/destaques/alguns-ssps-esto-a-fechar-e-a-pubmatic-quer-aproveitar-para-ganhar-quota-de-mercado monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/oferecer-otimizao-orienta-a-estratgia-de-vdeo-dos-ssps monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/bing-planeja-introduzir-anncios-de-ia-em-suas-primeiras-propostas-para-anunciantes monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-anunciantes-continuam-a-apostar-no-google-enquanto-o-tiktok-e-o-bing-alimentado-por-ia-foram-concorrncia monthly 0.5 2025-04-21 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tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8303c945-ee30-4e88-a2c9-7015f859da89/PROGRAMATIC%2B21-02-comprimidas2-19-1.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/de30c536-f8df-4fa6-bfbf-147060501247/PROGRAMATIC%2B21-02-comprimidas5-13.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b9817235-94f3-4efe-bd40-4379e9b1b3f8/PROGRAMATIC%2B21-02-comprimidas3-5.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a807e76b-0ca9-4de9-bcc5-9de8b85debc8/PROGRAMATIC%2B21-02-comprimidas3-12.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aaf03def-daa4-4c75-919c-a13041b3ad44/PROGRAMATIC%2B21-02-comprimidas3-40.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fefe13a1-df74-433e-85ff-a32961085250/PROGRAMATIC%2B21-02-comprimidas4-16.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b175760e-94ad-40b4-9c22-692d449d97a2/PROGRAMATIC%2B21-02-comprimidas4-30.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e02093aa-c683-4d9c-90ca-41ab3ecff7ff/PROGRAMATIC%2B21-02-comprimidas3-17.jpg Destaques - Assim foi o nosso Programmatic Morning em Espanha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/argumentos-a-favor-e-contra-a-compra-da-criteo-pela-trade-desk monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/alkimi-lana-o-primeiro-ad-exchange-descentralizado-do-mundo monthly 0.5 2025-04-21 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https://www.programmatic-portugal.com/destaques/programmatic-spain-awards-2022-o-setor-da-adtech-em-espanha-veste-se-de-gala monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7ec72a01-4888-4ca5-afcc-c20847c30384/PROGRAMATIC%2BLOGO-42.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eda11d94-11af-49a6-9f27-8e2ba8ed3ba5/PROGRAMATIC%2BLOGO-24.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7059550d-9255-420b-93c1-8cb2c73de2c6/PROGRAMATIC%2BLOGO-28.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/689ef34a-a7de-45cb-be54-06cb2669ec2f/PROGRAMATIC%2BLOGO-31.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/635bb828-cfaa-48e7-a890-c37700d4fa6b/PROGRAMATIC%2BLOGO-48.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dbc674d8-9608-4071-8164-b5096a57e727/PROGRAMATIC%2BLOGO-54.jpg Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b2f3edb9-b1e7-4450-9b9e-3efe4996a93e/Captura%2Bde%2BPantalla%2B2022-11-25%2Ba%2Blas%2B13.33.45.png Destaques - Programmatic Spain Awards 2022: O setor da AdTech em Espanha veste-se de gala! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/como-podem-os-anunciantes-usar-1st-party-data-para-atingir-os-70-invisveis monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/aps-os-despedimentos-massivos-da-big-tech-enfrentamos-uma-competio-intensa-de-talento-no-setor monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-anunciantes-esto-preocupados-com-os-dados-que-o-tiktok-pode-recolher monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-tappx-lana-a-techsoulogy-a-marca-corporativa-que-engloba-cinco-empresas-digitais-de-publicidade-media-e-entretenimento monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/meta-continua-a-monopolizar-os-oramentos-dos-anncios-da-black-friday-e-da-cyber-monday-mas-o-tiktok-ameaa monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/publishers-o-vosso-talento-adops-precisa-da-vossa-ateno monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/portugal-tomou-conta-de-times-square-nova-iorque-durante-uma-hora monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7b837910-5118-402a-b96d-b476973f8fad/download-1.jpg Destaques - Portugal tomou conta de Times Square (Nova Iorque) durante uma hora - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/a-privacy-sandbox-do-android-entrar-em-fase-beta-no-inicio-de-2023 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-urgncia-da-adoo-de-identidade-duplica-para-publishers-e-marketers monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-programmatic-summit-2022-do-iab-portugal-realizou-se-hoje monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/podem-os-publishers-superar-o-hype-da-tecnologia-de-publicidade monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/adgravity-entra-no-mercado-dos-pases-nrdicos-e-nomeia-kenny-spngberg-como-novo-country-manager monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-lado-de-compra-da-indstria-publicitria-redefine-o-que-contedo-premium monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-google-deve-vender-o-seu-negcio-de-publicidade-na-open-web-e-comprar-uma-plataforma-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-novo-normal-do-q4-prazos-curtos-e-rpidos-e-presso-adicional monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/publishers-esto-positivamente-pessimistas-sobre-a-recesso monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/11be7efc-8866-4580-850d-7ed8e7182ac7/GRAFICO1-publishers.png Destaques - Publishers estão "positivamente pessimistas" sobre a recessão - Make it stand out Fonte: Digiday+ Research Amostra: 76 publisher profissionais (Outono 2022), 55 publisher profissionais (Verão 2022) https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4c13e2dc-7d4f-4290-a9f6-814269eb2051/GRAFICO2-publishers.jpg Destaques - Publishers estão "positivamente pessimistas" sobre a recessão - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://www.programmatic-portugal.com/destaques/lanmos-programmatic-mexico monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2bf6df85-bce2-4ec7-9e2e-43e27c2a11db/landscape_de_adtech_en_mexico.png Destaques - Lançámos PROGRAMMATIC MEXICO! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/pubmatic-e-reckitt-team-up-com-ad-net-zero-global-para-apoiar-a-ao-climtica-da-indstria monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/adwatch-e-o-seu-compromisso-com-a-segurana-e-transparncia monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/anncios-de-venda-direta-perdem-trao-para-anncios-programticos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/db0f161d-338c-47d2-9a8a-15700a00b8fe/grafico1-digidayresearch%2B.jpg Destaques - Anúncios de venda direta perdem tração para anúncios programáticos - Make it stand out Fonte: Digiday+ Research Amostra: 58 editoras profissionais (terceiro trimestre), 139 editoras profissionais (primeiro trimestre) https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5f0b5ea0-1b89-4eab-88a8-71ab616af576/grafico2-digidayresearch%2B.jpg Destaques - Anúncios de venda direta perdem tração para anúncios programáticos - Make it stand out Fonte: Digiday+ Research Amostra: 58 editoras profissionais (terceiro trimestre), 139 editoras profissionais (primeiro trimestre) https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d12949d-ff8a-4c54-8f7c-a28fb74d7902/grafico3-digidayresearch%2B.jpg Destaques - Anúncios de venda direta perdem tração para anúncios programáticos - Make it stand out Fonte: Digiday+ Research Amostra: 42 editoras profissionais (terceiro trimestre), 102 editoras profissionais (primeiro trimestre) 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https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f554a8bf-cd67-4121-9bec-127cca7296bb/grafico1-cookielessfuture-1.png Destaques - À espera que as Cookies acabem? Como a confusão em torno da tecnologia sem cookies está a atrasar tudo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4cade235-a643-4725-979f-76aa81e03ed2/grafico2-cookielessfuture.png Destaques - À espera que as Cookies acabem? Como a confusão em torno da tecnologia sem cookies está a atrasar tudo - Make it stand out Fonte: The Cookieless Future https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59648c57-9f16-4a8f-9c9e-d28e82de1cc1/grafico3-cookielessfuture.png Destaques - À espera que as Cookies acabem? 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Minute Media lança o seu próprio SSP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-lana-publisher-provided-signals-para-permitir-que-publishers-utilizem-sda-dentro-do-seu-ecossistema monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/dca5d3d2-d1dc-42ae-8ec5-098681a2bb19/Captura%2Bde%2BPantalla%2B2022-09-15%2Ba%2Blas%2B9.24.04.png Destaques - Google lança "Publisher Provided Signals" para permitir que publishers utilizem SDA dentro do seu ecossistema - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/taboola-anuncia-grande-reestruturao-de-custos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/32b1cf18-7974-49a1-bfba-ae73645c2c83/ObjectChart.gif Destaques - Taboola anuncia grande reestruturação de custos - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/tvision-e-lumen-levam-a-ateno-para-a-tv-e-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/google-habilita-a-compra-de-dooh monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d409cc2c-2a15-4e2f-b53e-b8c8f1e8b726/Asos_London.max-1000x1000.jpg Destaques - Google habilita a compra de DOOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/mediamath-aposta-no-id-unificado-20 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/pampg-junta-se-iniciativa-unified-id-20 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/ibm-aposta-em-retargeting-sem-cookies monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/taptap-integra-se-com-hivestack monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/reach-adota-a-soluo-ats-da-liveramp-para-alimentar-a-publicidade-baseada-em-pessoas monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/doubleverify-aumenta-as-receitas-do-segundo-trimestre-atravs-da-expanso-brand-safety-e-retail-media monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/estar-a-apple-a-construir-o-seu-dsp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-omd-utiliza-deep-learning-com-a-rtb-house monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/cavai-e-mediamath-anunciam-parceria-global-para-entregar-programa-de-publicidade-conversacional monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/apple-vai-incluir-novos-espaos-publicitrios-na-app-store monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/usa-today-testou-a-privacy-sandbox-topics-api-por-90-dias-e-eis-o-que-encontraram monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/25c6faee-df96-424e-85f2-e998177d64a0/Captura%2Bde%2BPantalla%2B2022-08-01%2Ba%2Blas%2B12.10.27.png Destaques - USA Today testou a Privacy Sandbox Topics API por 90 dias, e eis o que encontraram! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/google-atrasa-desaparecimento-de-cookies-de-terceiros-at-ao-segundo-semestre-de-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/312a210e-ebf7-4dfd-9341-dad2c1a927b8/Captura%2Bde%2BPantalla%2B2022-07-27%2Ba%2Blas%2B22.47.58.png Destaques - Google atrasa desaparecimento de Cookies de terceiros até ao segundo semestre de 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/sincera-o-web-crawler-que-quer-revolucionar-o-mercado-de-verificao monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/estudo-da-ias-revela-que-especialistas-digitais-esto-preocupados-com-a-fraude-udio-e-as-suas-mtricas monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/como-a-netflix-aborda-a-endereabilidade-crawl-walk-run monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/captify-despede-se-de-cookies-de-terceiros-para-campanhas-de-vdeo-e-display monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-uso-de-videojogos-disparam-em-toda-a-europa-em-2022-de-acordo-com-um-relatrio-da-samsung-ads monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/broadsign-amplia-ecossistema-programtico-com-broadsign-reach-header-bidding monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/quem-seriam-os-vencedores-e-os-vencidos-se-o-google-dividisse-o-seu-negcio-de-publicidade monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/netflix-escolhe-microsoft-como-parceiro-para-desenvolver-o-servio-de-subscries-com-publicidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5cf0f11f-be11-42aa-8e45-d5dcc4537bba/Captura%2Bde%2BPantalla%2B2022-07-13%2Ba%2Blas%2B23.40.45.png Destaques - Netflix escolhe Microsoft como parceiro para desenvolver o serviço de subscrições com publicidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/destaques/seedtag-d-o-salto-para-os-estados-unidos-com-a-abertura-de-uma-sede-em-nova-iorque monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-futuro-da-identity-por-jeff-green-ceo-da-the-trade-desk monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/35ex3wdlxd87hir5zykz0ifrw1o1bd monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ae4a8271-5b50-4f49-bd8d-e81ae2386767/Captura%2Bde%2BPantalla%2B2022-06-30%2Ba%2Blas%2B18.42.57.png Destaques - Lançamos oficialmente o Programmatic Portugal! - Make it stand out Primeira versão do ecossistema programático em Portugal https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035097257-OWW38T9IKE91T0WOPV80/WhatsApp%2BImage%2B2022-06-30%2Bat%2B7.57.16%2BPM.jpg Destaques - 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Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035100254-2LWBQ8WUVP4DO30FNZ4M/WhatsApp%2BImage%2B2022-06-30%2Bat%2B6.36.32%2BPM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035101203-SX51OEUHUWSTOMQBLCWG/WhatsApp%2BImage%2B2022-07-01%2Bat%2B4.14.35%2BPM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035101619-GGWP4Q9J63FDS0OUKOCW/WhatsApp%2BImage%2B2022-06-30%2Bat%2B10.06.39%2BPM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035101834-Z2ZEQ55K63606ZHVEORF/WhatsApp%2BImage%2B2022-07-01%2Bat%2B11.37.43%2BAM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035102791-BP6NTEMWOVN9Q6JTLVTS/WhatsApp%2BImage%2B2022-06-30%2Bat%2B10.06.37%2BPM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035103204-UEOJM98LINRCRV2V8N6M/WhatsApp%2BImage%2B2022-06-30%2Bat%2B7.40.26%2BPM-1.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035104007-WEQ5QWEGAQJRIBH3Q3K5/WhatsApp%2BImage%2B2022-07-01%2Bat%2B4.14.59%2BPM.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1657035105175-DD5QE7YWMRJ31CIYHDYD/WhatsApp%2BImage%2B2022-07-01%2Bat%2B4.14.35%2BPM%2B%281%29.jpg Destaques - Lançamos oficialmente o Programmatic Portugal! https://www.programmatic-portugal.com/destaques/samsung-conclui-com-sucesso-uma-campanha-digital-piloto-para-o-ambiente-cookieless monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/universal-music-lana-umusic-media-network-a-sua-plataforma-de-publicidade-data-driven monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/a-tecnologia-de-ponta-em-publicidade-dooh-promovida-pela-publicis-media-luxe-e-pela-taptap-digital-uma-das-apostas-das-marcas-do-grupo-lvmh-pioneiras-no-setor-de-luxo monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/os-favicons-do-browser-podem-ser-usados-como-supercookies-indelveis-para-rastre-lo-online monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/nike-intensifica-o-seu-compromisso-com-data-e-dtc monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/o-reino-unido-muda-para-um-modelo-de-opt-out-no-consentimento-dos-cookies monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/-oficial-prebidorg-lanou-prebid-70 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/se-o-google-abrir-o-inventrio-do-youtube-tecnologia-de-anncios-de-terceiros-quem-ganha monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/cavai-e-azerion-so-os-primeiros-a-ter-conversational-vdeo-in-stream monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/smartadserver-agora-equativ-rebranding-amp-repositioning monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/novo-relatrio-da-ias-revela-como-contedo-enganoso-afeta-a-publicidade-digital monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/yahoo-e-amobee-eliminam-google-open-bidding-como-supplier monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/havas-media-group-merkle-e-bmind-vencedores-da-segunda-edio-dos-google-marketing-partner-awards monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d9f1835a-0945-45c3-82e3-2895a14b6df4/Captura%2Bde%2BPantalla%2B2022-06-03%2Ba%2Blas%2B11.06.48.png Destaques - 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Tipos de CDP y truco ninja para acertar en la elección", por Toni Andújar - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437375053-7ITP9M3RO9H864MBKQ9T/https___bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com_public_images_03907b71-9da8-43ce-803b-d4163b992cf7_933x802.png Destaques - "Para gustos los CDP. Tipos de CDP y truco ninja para acertar en la elección", por Toni Andújar - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/cul-es-el-secreto-de-la-publicidad-auto-servicio-ay3h4 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/smartbid-dimensions-la-tecnologa-de-inteligencia-artificial-de-taboola-de-optimizacin-automtica-de-pujas-k9yzh monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/optimizacin-de-volmenes-publicitarios-con-opti-digital-8plb4 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437375028-18OLP6HZ0UIY324OISRW/PS_Volumenes.png Destaques - Optimización de volúmenes publicitarios con Opti Digital - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/segn-adcolony-el-sector-del-entretenimiento-mvil-se-consolida-y-contina-al-alza-zl8t7 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437375015-2I4DUZNU19CBZFESR5P2/Mobile-Gaming-2021-App-Annie-Blog-Header.jpg Destaques - 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Un estudio de Ebiquity y LaFEDE confirma la fuerte aportación del medio exterior a las ventas - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374924-83QWJJSOU3NCLSZNDTHP/Ebiquity2.png Destaques - Un estudio de Ebiquity y LaFEDE confirma la fuerte aportación del medio exterior a las ventas - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374928-0SQ29JFUXL0T9SLYSJC2/ebiquity3.png Destaques - Un estudio de Ebiquity y LaFEDE confirma la fuerte aportación del medio exterior a las ventas - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/qu-podra-hacer-google-con-floc-20-2fj27 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/smart-adserver-y-weborama-unen-sus-fuerzas-para-proporcionar-una-solucin-sin-cookies-a-los-editores-walgb monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/vocento-y-cristaliza-trabajan-en-la-creacin-de-un-producto-comercial-drive-to-store-z4ajt monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/las-10-caractersticas-que-han-de-tener-las-cdps-para-impulsar-el-negocio-digital-de-las-marcas-mldax monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/despus-de-una-fase-silenciosa-de-dos-aos-el-servicio-de-data-clean-room-de-amazon-sale-al-mercado-bey4l monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/omnicom-media-group-se-une-a-la-data-clean-room-de-disney-dkjwj monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/el-cuadrante-mgico-de-gartner-del-lado-de-la-compra-octubre-2021-pjbz5 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374878-S2H7QURLOQK41EOAVEHA/Captura+de+pantalla+2021-11-01+a+las+18.43.21.png Destaques - El Cuadrante Mágico de Gartner del lado de la compra. 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https://www.programmatic-portugal.com/destaques/la-fede-agencias-de-espaa-convoca-la-iv-edicin-de-los-premios-al-emprendimiento-en-marketing-y-comunicacin-1-92jxn monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/adis-a-los-silos-el-futuro-es-omnicanal-jfgk8 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/los-superpoderes-de-la-data-2-network-visualization-7bsb3 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374740-OEQREXT5ENQHWRR4JJ2W/Captura+de+pantalla+2021-10-20+a+las+9.41.17.png Destaques - Los Superpoderes de la DATA: #2 Network Visualization - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374743-L0ZDSUHUBT1ORX5AV406/Captura+de+pantalla+2021-10-20+a+las+9.41.26.png Destaques - Los Superpoderes de la DATA: #2 Network Visualization - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374746-3D5P9H7KBBTCMGPAO0OE/Captura+de+pantalla+2021-10-20+a+las+9.41.34.png Destaques - Los Superpoderes de la DATA: #2 Network Visualization - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374759-R18SLSPL3A9DI1Z6K00Z/Captura+de+pantalla+2021-10-20+a+las+9.41.43.png Destaques - Los Superpoderes de la DATA: #2 Network Visualization - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374762-58DHCSDQI1VGE0H1U8X1/Sophie+Algarte.png Destaques - Los Superpoderes de la DATA: #2 Network Visualization - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/la-medicin-de-audiencias-digitales-multidispositivo-single-source-de-gfk-dam-es-ya-una-realidad-9ttnx monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/appsflyer-lanza-la-clasificacin-skadnetwork-para-la-nueva-era-de-la-privacidad-esb32 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/alayans-media-elige-a-taboola-como-proveedor-exclusivo-de-recomendacin-de-contenidos-gp2x6 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/nissan-united-y-teads-ponen-en-marcha-cookieless-readiness-program-un-programa-de-formacin-y-testeo-de-soluciones-cookieless-sanjy monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/las-mejoras-en-riesgo-de-marca-a-nivel-mundial-y-en-espaa-indican-recuperacin-de-la-confianza-en-digital-tras-la-crisis-de-la-pandemia-gtssm monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374716-3QXKXH2PUQQNSTO0Z3M9/H12021_MQR_Social_Chart_ES+Mobile+Web+Video+H1+2021.png Destaques - Las mejoras en riesgo de marca a nivel mundial y en España indican recuperación de la confianza en digital tras la crisis de la pandemia - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/sublime-ampla-sus-servicios-de-estudios-y-anlisis-para-los-anunciantes-r8hdy monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/los-hbitos-del-confinamiento-han-llegado-para-quedarse-segn-un-nuevo-estudio-de-samsung-ads-67t3p monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/5-claves-para-convertir-tu-negocio-en-una-empresa-data-driven-e4zsz monthly 0.5 2025-04-21 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tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374676-A0BP4QOA1E421KMGDZZZ/Captura+de+pantalla+2021-10-14+a+las+15.55.50.png Destaques - Adomik: Tendencias del mercado programático en España, septiembre 2021 - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374680-OZ7HC6VHEXLV8630GDXT/Captura+de+pantalla+2021-10-14+a+las+15.56.53.png Destaques - Adomik: Tendencias del mercado programático en España, septiembre 2021 - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374683-FOJM9QXRXAHP8FREFPGM/Captura+de+pantalla+2021-10-14+a+las+15.57.27.png Destaques - Adomik: Tendencias del mercado programático en España, septiembre 2021 - 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https://www.programmatic-portugal.com/destaques/los-premios-inspirational-dan-a-conocer-sus-ganadores-86wec monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/wemass-cumple-2-aos-y-consolida-su-proyecto-apoyado-en-la-tecnologa-y-la-innovacin-hpfrz monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374566-KQN3LO6E9IWNU4VLL96C/Foto+equipo+Wemass.jpg Destaques - Wemass cumple 2 años y consolida su proyecto apoyado en la tecnología y la innovación - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/broadsign-y-doohx-lanzan-el-programa-de-certificacin-publicitaria-programtica-dooh-y2jda monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/defensacentralcom-integra-el-identificador-universal-de-zeotap-id-para-hacer-frente-al-futuro-cookieless-pyew9 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/las-pruebas-de-criteo-sobre-floc-confirman-que-hay-mucho-trabajo-por-delante-95amy monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/la-guerra-sobre-los-cdps-se-recrudece-2rk2z monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/google-retrasa-las-pruebas-de-floc-hasta-el-primer-trimestre-de-2022-wc783 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374537-UUDL53DLSBV8DZJ8DF16/privacy_sandbox_timeline_2021.10-693x600.png Destaques - Google retrasa las pruebas de FLoC hasta el primer trimestre de 2022 - Haz que se destaque El cronograma de Privacy Sandbox, a partir del 1 de octubre de 2021. https://www.programmatic-portugal.com/destaques/wortise-facilita-la-hipersegmentacin-de-las-campaas-de-programtica-72c7m monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/iab-tech-lab-intensifica-los-esfuerzos-por-acabar-con-el-fraude-publicitario-en-ctv-con-adscert-20-nfkf2 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/segn-adform-el-uso-de-first-party-ids-supera-a-las-cookies-por-primera-vez-dcak3 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/el-branded-content-que-impulsa-un-16-la-decisin-de-compra-clave-en-las-estrategias-comerciales-de-los-retailers-para-rentabilizar-el-black-friday-f2yw6 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/s4m-echa-el-cierre-en-espaa-zmptp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/los-costes-que-asumes-cuando-te-equivocas-al-aplicar-el-brand-safety-en-tus-campaas-54a6z monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/sibbo-cmp-lanza-su-nuevo-dashboard-de-gestin-de-consentimientos-544pj monthly 0.5 2025-04-21 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que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374284-RXCT6L28I7YEJBOYKU9G/Captura+de+pantalla+2021-09-25+a+las+18.28.41.png Destaques - El estado del arte del empleo en el sector AdTech de España - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374288-3EDEBFAOS8668DO4VHOZ/Captura+de+pantalla+2021-09-25+a+las+18.30.18.png Destaques - El estado del arte del empleo en el sector AdTech de España - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374291-L5JPX1WAZKJM5B4KFGY5/Captura+de+pantalla+2021-09-25+a+las+18.33.27.png Destaques - El estado del arte del empleo en el sector AdTech de España 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monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/showheroes-group-lanza-su-tecnologa-contextual-semantichero-en-tv-conectada-como-solucin-lder-en-publicidad-de-vdeo-k8ear monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/navegando-por-el-salvaje-oeste-virtual-que-es-la-publicidad-programtica-bjbb2 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/segn-nyt-la-batalla-por-la-privacidad-digital-est-reconfigurado-internet-cnxnc monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/es-la-fiabilidad-un-problema-para-la-industria-publicitaria-9j5yj monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374415-GF9WOWNA6IR64MFIZUMC/Miguel+Aguado.png Destaques - ¿Es la fiabilidad un problema para la industria publicitaria? - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. 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toda la cadena de valor - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437374196-ZC9KMGC2H74FQFXT0JWD/%23Recomendaciones+V6.png Destaques - Estudio sobre el sector de la publicidad online en España por CNMC: Google domina toda la cadena de valor - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/destaques/debera-existir-como-tal-un-equipo-digital-en-2021-js2xt monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/adverty-se-asocia-con-azerion-para-impulsar-el-alcance-programtico-en-la-publicidad-in-game-27b7x monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/las-4-estrategias-imprescindibles-que-ayudarn-al-sector-turismo-a-solucionar-los-retos-que-plantea-la-desaparicin-de-las-cookies-72f5d monthly 0.5 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monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/the-washington-post-se-convierte-en-el-primer-publisher-en-unirse-a-unified-id-20-b4jah monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/lnea-directa-prueba-con-xito-la-solucin-de-vdeo-performance-de-teads-by8l7 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/las-tres-tendencias-que-servirn-de-palanca-para-fortalecer-el-crecimiento-del-comercio-electrnico-n5mx9 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/nace-showheroes-group-lider-independiente-europeo-de-video-n7htf monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/openx-es-el-ssp-ms-reciente-en-unirse-a-unified-id-20-fgnep monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/destaques/neustar-es-el-ltimo-en-lanzar-un-identificador-cookieless-fabrick-id-k9bes monthly 0.5 2025-04-21 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Como funcionam os Data Clean Rooms? Funcionalmente, um Data Clean Room permite que diferentes conjuntos de dados interajam entre si cumprindo certas regras. Pensa assim: consulta de tabelas SQL (ou de folhas de Excel) com regras que só permitem ver certas coisas a certas partes. A imagem seguinte ilustra que se podem reunir vários conjuntos de dados e permitir que interajam de formas muito específicas. Por exemplo, na imagem seguinte, o vendedor X poderia combinar os dados do publisher Y em Hashed Email, Nome, Sobrenome, Data de Nascimento e Número de telefone, consultando assim o conjunto de dados do Publisher Y. 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- Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970118-KJZM8UMKL3E38D83H4SA/Abel_lopez_autor_Bmind.jpg Formação - Curated Marketplaces, uma nova peça na compra programática? - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://www.programmatic-portugal.com/education/quieres-saber-cmo-funciona-uid-20-xfjbe monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/las-diferencias-que-hay-entre-data-science-artificial-intelligence-machine-learning-y-deep-learning-m7ze7 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970078-G5QOBBV2A5L0W1UVUE6D/1_-XKVI5SAEpffNR7BusdvNQ.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970081-1LK09CBDLFL0ZWI3PQPX/1_1CxmlOkC4CU-TiJW0I0cag.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970084-ZFZS2L46OJGXYPSOK4HC/1_rZlo8XHoEsVZVonfGgdDZQ.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970088-FX87TEVOR7LK7ELSGF2A/1_RL1SRRXd7VDU4LML_ELUDw.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Algunos de los asistentes al taller de IA en 1956 (Fuente de la imagen: thedartmouth.com) https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970091-1AX1QZ71SLYS1EASZFFR/1_AIazIHjchjiX_JlGyNL50A.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970094-Q1Z6AFCEKJG1J52K6OCP/1_k_OuqnqoqmjGbufq6y-nDQ.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Sea lo que sea, la manera en la que cuentes tu historia en línea puede marcar la diferencia. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970099-Y4ZBZ2N0JL3R2LLYW6G8/1_u-uc1H7K3eoAwi6VRfgexw.png Formação - Las diferencias que hay entre Data Science, Inteligencia Artificial, Machine Learning y Deep Learning - Haz que se destaque Fuente de la imagen: elitedatascience.com https://www.programmatic-portugal.com/education/explicacin-de-floc-de-google-chrome-faq-xxyay monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970067-6QEK957QKQU9BBP2SCYD/floc-cohort-creation.png Formação - Todo lo que siempre quisiste saber de FLoC y nunca te atreviste a preguntar - Haz que se destaque El servicio FLoC divide el "espacio de cohortes" en miles de segmentos. Fuente: Web.dev https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652437970071-49ZK3RGBSCHYIOBY5WQM/floc-flow.png Formação - Todo lo que siempre quisiste saber de FLoC y nunca te atreviste a preguntar - Haz que se destaque Flujo de FLoC, Fuente: Web.dev https://www.programmatic-portugal.com/education/qu-son-las-cleaning-rooms-o-salas-limpias-de-datos-jfzdw monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/cul-es-la-diferencia-entre-datos-de-identidad-deterministas-y-probabilsticos-bjdp8 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/qu-es-unified-id-20-hc6zm monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/qu-es-trusttxt-8s8k8 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/cmo-explicar-qu-es-la-publicidad-programtica-a-tu-familia-hg59x monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/education/terminologa-ctv-f42ec monthly 0.5 2025-04-21 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monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/la-personalizacin-es-la-piedra-angular-de-todo-daniel-heer-ceo-y-fundador-de-zeotap-82y5s monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/el-mercado-espaol-ha-sido-durante-tiempo-muy-conservador-en-sus-inversiones-en-programtica-elias-nuevo-director-general-de-jellyfish-3rlz9 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/nuestra-apuesta-es-un-modelo-de-remuneracin-enfocado-a-resultados-sandra-sotelo-directora-general-de-phd-57bpd monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/plan-de-supervivencia-que-debe-trazar-todo-marketero-durante-la-cuarentena-christophe-collet-ceo-de-s4m-gfm56 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/5aen47nz3ti6eb4n3xpbvy5zz7qr91-y97cs monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/las-marcas-deben-tener-su-propia-estrategia-de-1st-party-data-marc-ginjaume-de-zeotap-7ttm6 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/la-compra-programtica-ha-evolucionado-de-forma-exponencial-en-los-ltimos-aos-daniel-balboa-head-of-data-amp-programmatic-en-mindshare-af6dp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/probablemente-las-marcas-estn-pagando-varias-veces-por-los-mismos-datos-ocean-fine-senior-vice-president-sales-and-demand-at-factual-5pmpt monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/es-el-mobile-world-congress-mwc-un-evento-tan-necesario-lk48t monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/tendencias-en-programtica-para-las-agencias-por-jon-cooke-vp-global-agency-sales-at-rubicon-thlgd monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/connecting-people-and-places-entrevista-con-beatrice-fabiano-general-manager-italy-amp-spain-de-adsquare-jgjh8 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/con-la-fusin-con-telaria-entramos-en-el-mundo-de-la-televisin-conectada-sara-buluggiu-rubicon-project-5xc56 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/zero-party-data-yo-te-doy-si-t-me-das-etorne-samanes-performics-nbhn7 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/nuevas-formas-de-publicidad-programtica-nina-harvey-oconnor-head-of-mobile-strategic-accounts-en-rubicon-project-7tmb7 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/el-potencial-de-la-publicidad-en-la-televisin-conectada-natalia-papiol-the-trade-desk-g238k monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/el-producto-gratis-nace-o-se-hace-danny-bertoln-mydatamood-c86bx monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/opinion/el-futuro-de-brand-safety-por-john-clyman-rubicon-project-r4lk7 monthly 0.5 2025-04-21 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0.5 https://www.programmatic-portugal.com/opinion/tag/LUMA+Partners monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/PuroMarketing monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/xandr monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Magnite monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/PiwikPRO monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/IPG+Mediabrands monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/SunMedia monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Publicis+Media monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/elEconomista monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Zeotap monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/BidBalance monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Opini%C3%A3o monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/MediaCrossing monthly 0.5 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https://www.programmatic-portugal.com/opinion/tag/AdExchanger monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Index+Exchange monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Publicis+Groupe monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/GroupM monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Starcom monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/DanAds monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/adsquare monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Initiative monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Digitaliza%C3%A7%C3%A3o monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Jellyfish monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Smart%2B monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Verizon+Media monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Liveramp monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Amplifi monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Neustar monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Factual monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Rubicon+Project monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/The+Trade+Desk monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/VOCENTO monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/tappx monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/ID5 monthly 0.5 https://www.programmatic-portugal.com/opinion/tag/Adtech monthly 0.5 https://www.programmatic-portugal.com/aquisitionsandpartnerships daily 0.75 2026-03-27 https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-miq-adquiriu-a-adsmovil-dando-origem-maior-oferta-independente-de-publicidade-programtica-na-amrica-latina monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4206f9a2-2f5d-44a1-9a3f-6ee65fe69ac4/WhatsApp+Image+2026-03-27+at+13.05.50.jpeg Alianças e Aquisições - A MiQ adquiriu a Adsmovil, dando origem à maior oferta independente de publicidade programática na América Latina - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/dados-em-tempo-real-impulsionam-resultados-em-publicidade-exterior-dentsu-e-jcdecaux-apresentam-case-dynamic-dooh-para-a-generali-tranquilidade monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5d2848af-5dd1-4ba6-9013-ecf57c680a11/template+aquisic%CC%A7o%CC%83es+pportugal+%282%29.png Alianças e Aquisições - ​Dados em tempo real impulsionam resultados em publicidade exterior: Dentsu e JCDecaux apresentam case Dynamic DOOH para a Generali Tranquilidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/068cc9f7-c369-40d5-ad5c-741ead069076/image001.png Alianças e Aquisições - ​Dados em tempo real impulsionam resultados em publicidade exterior: Dentsu e JCDecaux apresentam case Dynamic DOOH para a Generali Tranquilidade - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/initiative-inicia-trabalho-nas-contas-da-endesa-e-da-bayer monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c672f610-8642-4d88-9147-7e36c60c8af5/template+aquisic%CC%A7o%CC%83es+pportugal+%281%29.png Alianças e Aquisições - Initiative inicia trabalho nas contas da Endesa e da Bayer - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-initiative-vence-a-conta-de-meios-da-endesa-em-espanha-e-portugal monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9a19a29b-b0bf-4642-a713-80fc2d815416/Noticia+125.1+PP.webp Alianças e Aquisições - A Initiative vence a conta de meios da Endesa em Espanha e Portugal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/adclick-group-assume-estratgia-de-marketing-de-influncia-do-continente monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/40c13eb6-780d-4087-9cd7-16e9d3917d85/template+aquisic%CC%A7o%CC%83es+pportugal.png Alianças e Aquisições - Adclick Group assume estratégia de marketing de influência do Continente - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/wpp-vence-conta-de-criatividade-e-meios-da-meo monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d55c8449-dda4-45ac-9c91-9ab6cfad9a80/WPP+-+MEO.png Alianças e Aquisições - WPP vence conta de criatividade e meios da MEO - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/o-acordo-disneyopenai-reabre-o-debate-sobre-copyright-e-marcas monthly 0.5 2025-12-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3e235214-e563-4329-b61a-4fe2dfbdb257/Noticia+110.1+PP.webp Alianças e Aquisições - O acordo Disney–OpenAI reabre o debate sobre copyright e marcas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/weborama-integra-dados-comportamentais-e-contextuais-na-dsp-da-the-trade-desk monthly 0.5 2025-12-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4742d4aa-c79e-4e5b-a28a-864a576da91d/Alianc%CC%A7a+Weborama+-+TTD.jpg Alianças e Aquisições - Weborama integra dados comportamentais e contextuais na DSP da The Trade Desk - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/omnicom-e-ipg-unem-operaes-em-portugal-e-criam-omnicom-media-portugal-aps-fuso-global-com-bernardo-rodo-na-liderana monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f8a0951e-8a9c-4e97-928e-cedb528cc072/Noticia+91.1+PP.jpg Alianças e Aquisições - Omnicom e IPG unem operações em Portugal e criam Omnicom Media Portugal após fusão global com Bernardo Rodo na liderança - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/aps-integrar-a-ipg-a-omnicom-cortar-10000-empregos-e-eliminar-as-marcas-fcb-ddb-e-mullenlowe monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b2fba63d-3d23-4755-a6bd-22f1e98d5d86/Noticia+90.1+PP.webp Alianças e Aquisições - Após integrar a IPG, a Omnicom cortará 10.000 empregos e eliminará as marcas FCB, DDB e MullenLowe - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-omnicom-mantm-se-confiante-em-concluir-a-compra-da-ipg-at-ao-final-de-novembro monthly 0.5 2025-12-02 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1ad946be-0a14-4e7c-bea0-907a6f53ead2/Noticia+39.1+PP.webp Alianças e Aquisições - A Omnicom mantém-se confiante em concluir a compra da IPG até ao final de Novembro - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/dentsu-vence-conta-de-meios-do-grupo-sivaphs monthly 0.5 2025-10-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5d6a8b1d-c633-41db-a4d3-b722e13ea16e/Noticia+38.1+PP.png Alianças e Aquisições - Dentsu vence conta de meios do grupo SIVA|PHS - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/havas-abre-a-porta-compra-de-ativos-internacionais-da-dentsu-e-exclui-a-aquisio-de-toda-a-rede monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c8e458ec-cc34-4f45-81d3-3833f9d5ab96/Noticia+27.1+PP.webp Alianças e Aquisições - Havas abre a porta à compra de ativos internacionais da Dentsu e exclui a aquisição de toda a rede - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/ecpingv460tg3vjug3t7shrdsp1dhr monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f5a21a56-ce06-4e25-bec6-5beb522b84c8/Aso%2BDAZN%2By%2BTTD.webp Alianças e Aquisições - A DAZN associa-se à The Trade Desk para melhorar as suas capacidades de segmentação na Europa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/1fjk0kaxvvaetyr5vpayx50n2rag4x monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/539457ec-05db-4ef0-925a-2ffa2f94190d/Aso%2BMagnite%2BAcxiom.webp Alianças e Aquisições - A Magnite e a Acxiom unem-se para facilitar aos anunciantes uma ativação de dados mais eficiente e precisa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/72wuo9lz3j56388g5yrv22lhoxjwfa monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/adcccb32-6398-4ff8-8040-de543d1154fa/Aso%2BTeads%2BPentaleap.webp Alianças e Aquisições - A Pentaleap e a Teads unem forças para escalar a compra programática em Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/ncla0n88qzpc63vbk2w2og95unam9w monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4e12eef1-a6fe-43ae-9282-4eb39f02544d/Aso%2BUnlimitail%2BPacvue.png Alianças e Aquisições - Pacvue associa-se à Unlimitail para expandir o acesso aos inventários, começando pelo Carrefour - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/i4x2qm65ym7jwnokl3ndyf55lbm1xn monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a73ed5b5-2cf5-4d06-9850-0dda2c816c5b/Aso%2BDentsu%2BMagnite.png Alianças e Aquisições - A Dentsu amplia a sua colaboração com a Magnite para agilizar a ativação de CTV e vídeo na região EMEA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/oi1wr0px542movlbs00q1xbwihrjie monthly 0.5 2025-07-20 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8fda62ca-6f64-40bd-a2f9-40a2dcd6d9a6/Asociaciones.jpg Alianças e Aquisições - Criteo e Mirakl Ads lançam uma integração global para impulsionar receitas em marketplaces - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/dpa1xvhdcpkwmrgr4jwspd3c50m5om monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a35ea78a-0892-4ba5-bc9f-5bdb34bf8d01/OMG%2BCREO%2BTiktok.png Alianças e Aquisições - A CREO, a unidade de marketing de influencers da OMG, torna-se parceira oficial de marketing do TikTok. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/xyt4i5qq5rmlpch27czhv43crey4b6 monthly 0.5 2025-07-01 https://www.programmatic-portugal.com/aquisitionsandpartnerships/n3n9xt5d6mvg8hp3k3yyj7ip36cpwl monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cdac5586-11a5-48d0-ab7b-1778a337a88a/M%26A%2BDalily%2BMojo.png Alianças e Aquisições - Dailymotion adquire a Mojo, a app de criação de vídeos com IA da Archery Inc - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/4g24xjvqxux8sjk2eztk92o36tcyws monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/899ad4bc-6cea-4c01-86d9-c7ac43058d05/publicis-captiv.jpeg Alianças e Aquisições - Publicis Groupe adquire Captiv8 e cria a maior rede global de influencers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/p4n4cxrrsefnlhr7d2cct6lwczbjt8 monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/29ed3fe0-a428-4aa2-b2ac-ecf3f651c08d/Aso%2BAzerion%2BSoundcloud%2Bok.png Alianças e Aquisições - Azerion irá gerir o inventário de display e vídeo da SoundCloud em 15 mercados - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/lg-refora-a-sua-aposta-programtica-em-ctv-com-a-amazon-como-aliada monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eafe4e15-1b7a-4953-854b-fb9d4246b849/Aso%2BLG%2By%2BAMazon.png Alianças e Aquisições - LG reforça a sua aposta programática em CTV com a Amazon como aliada - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-motorsport-network-media-e-a-showheroes-unem-foras-para-transformar-o-contedo-e-escalar-resultados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/31a32775-6646-4eb6-bcc1-b1af22564073/Aso%2BShowheroes%2By%2Bmotorsport.png Alianças e Aquisições - A Motorsport Network Media e a ShowHeroes unem forças para transformar o conteúdo e escalar resultados - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-samsung-ads-e-a-magnite-ampliam-a-sua-colaborao-para-melhorar-a-addressability-na-televiso-em-streaming monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/11d19029-d4fe-403d-bd03-504f89b7f89f/Aso%2BSamsung%2BAds%2By%2BMagnite.png Alianças e Aquisições - A Samsung Ads e a Magnite ampliam a sua colaboração para melhorar a addressability na televisão em streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-utiq-e-a-havas-media-network-assinam-uma-aliana-para-melhorar-a-personalizao-das-campanhas monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fb2ade3a-f5c1-4f64-8d28-0a833f3a5e95/Asociaciones%2Butiq%2Bhavas.jpg Alianças e Aquisições - A Utiq e a Havas Media Network assinam uma aliança para melhorar a personalização das campanhas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/wpp-adquiere-infosum-en-un-importante-movimiento-para-su-oferta-de-datos-basados-en-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/800d5abb-27d9-46ac-9042-347d18ce0a2f/wpp%2Binfosum.jpg Alianças e Aquisições - WPP adquiere InfoSum en un importante movimiento para su oferta de datos basados en IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/initiative-agncia-do-grupo-ipg-mediabrands-assume-a-gesto-de-media-da-volvo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1743699530711-3124KJW0BTXE4W6NFXS3/initiative+-+volvo.jpeg Alianças e Aquisições - Initiative, agência do Grupo IPG Mediabrands, assume a gestão da media da Volvo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/openai-fecha-a-maior-ronda-privada-da-histria-com-40-mil-milhes-de-dlares monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/87dc9fc4-9bf7-4941-9c77-566819e9e2ea/OpenAI%2BM%26A.png Alianças e Aquisições - OpenAI fecha a maior ronda privada da história com 40 mil milhões de dólares - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/bauer-media-conclui-aquisio-da-clear-channel-europe-north monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ab4040ec-1079-45d2-91dc-3f50921cbff4/aquisic%CC%A7o%CC%83es+pportugal.png Alianças e Aquisições - Bauer Media conclui aquisição da Clear Channel Europe-North - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/taboola-amplia-o-seu-acordo-de-distribuio-de-publicidade-com-a-microsoft monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7dba2284-6ee4-4dc5-97bd-87ac774acc8b/taboola%2Bmicrosoft.jpg Alianças e Aquisições - Taboola amplia o seu acordo de distribuição de publicidade com a Microsoft - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/titan-os-lana-o-canal-fast-da-red-bull-tv-na-alemanha-pases-baixos-e-nos-pases-nrdicos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e83b1afa-b988-456b-838f-ae3d23ecfcec/Aso%2BTitan%2BOS%2BRedbulltv.png Alianças e Aquisições - Titan OS lança o canal FAST da Red Bull TV na Alemanha, Países Baixos e nos países nórdicos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/yahoo-e-liveramp-ampliam-a-sua-parceria-na-emea-para-melhorar-o-addressability-em-ambientes-cookieless monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4f10c568-35ef-4d07-a87d-1a6b8f21fdb9/Yahoo%2BLiveramp%2BAso.png Alianças e Aquisições - Yahoo e LiveRamp ampliam a sua parceria na EMEA para melhorar o addressability em ambientes cookieless - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/publicis-adquire-a-lotame-e-duplica-o-seu-alcance-para-4000-milhes-de-consumidores monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/58244c01-619f-45e8-bfd6-0336c08df064/M%26A%2BPublicis%2BLotame.png Alianças e Aquisições - Publicis adquire a Lotame e duplica o seu alcance para 4.000 milhões de consumidores - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/equativ-e-titan-os-unem-se-para-revolucionar-a-publicidade-em-ctv-com-a-preciso-do-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3f8acccc-c167-474c-8e14-04791f5a24ef/Equativ%2By%2Btitan%2Bos.jpg Alianças e Aquisições - Equativ e Titan OS unem-se para revolucionar a publicidade em CTV com a precisão do Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/pblico-associa-se-ogury-empresa-internacional-de-ad-tech monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/36ab652c-67c4-4f33-b8be-82068cb2ac07/ogury-publico.jpg Alianças e Aquisições - Público associa-se à Ogury, empresa internacional de Ad Tech - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/x-incorpora-a-magnite-como-vendedor-de-publicidade-programtica-para-atrair-mais-anunciantes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aa59fc1e-119a-4a64-b99e-e499e8c05268/Magnite%2BX.jpg Alianças e Aquisições - X incorpora a Magnite como vendedor de publicidade programática para atrair mais anunciantes - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/triplelift-participa-na-verso-beta-global-do-dynamic-traffic-engine-da-amazon-ads monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6298f0b7-88c4-4986-8cb8-16ed0f2929cb/Triplelift%2Bacuerdo.jpg Alianças e Aquisições - TripleLift participa na versão beta global do Dynamic Traffic Engine da Amazon Ads - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/havas-adquire-a-agncia-channel-bakers-para-impulsionar-o-e-commerce-e-o-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a3f50112-05d9-42dd-b2cb-0b28d85aa923/Havas%2Bcompra.jpg Alianças e Aquisições - Havas adquire a agência Channel Bakers para impulsionar o e-commerce e o Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/liveramp-e-ocado-ads-lanam-audience-uma-nova-soluo-de-retail-media-self-service monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c2a38f33-7be3-41dd-bea8-cb0b1bb7b81d/Aso%2BLiveramp%2BOcado.png Alianças e Aquisições - LiveRamp e Ocado Ads lançam Audience+, uma nova solução de retail media self-service - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/google-tv-masthead-seleciona-a-channel-factory-como-parceiro-de-vendas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c8bc05c7-d4fa-44f8-bc9f-f3cfdce3c534/Aso%2BChannel%2BFactory%2BGoogle%2BTv.png Alianças e Aquisições - Google TV™ Masthead seleciona a Channel Factory como parceiro de vendas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/outbrain-conclui-a-aquisio-da-teads-criando-uma-das-maiores-empresas-da-open-web monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3c27bd01-fbfd-420d-b9dc-bd9d29c4bdff/David%2BKostman%2Band%2BJeremy%2BArditi.jpg Alianças e Aquisições - Outbrain conclui a aquisição da Teads, criando uma das maiores empresas da Open Web - Conquiste seu espaço David Kostman and Jeremy Arditi https://www.programmatic-portugal.com/aquisitionsandpartnerships/o-grupo-portugus-minerva-insights-adquire-adjinn-com-o-objetivo-de-reforar-a-sua-liderana-no-mercado-internacional monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/55d16319-6fce-4cb7-89a9-5c26b1c4996e/M%26A%2Badjinn.jpg Alianças e Aquisições - O grupo português Minerva Insights adquire Adjinn com o objetivo de reforçar a sua liderança no mercado internacional - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-compra-da-sincera-pela-the-trade-desk-pode-ser-a-operao-de-mampa-mais-importante-em-muito-tempo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cd34c8cc-91b6-4dc9-ada9-54e962c53444/Sincera%2BTTD.jpg Alianças e Aquisições - A compra da Sincera pela The Trade Desk pode ser a operação de M&A mais importante em muito tempo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-kantar-media-inicia-uma-nova-era-sob-a-aquisio-da-hig-capital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/82ec3805-3a6f-4cdf-a948-5b831f476fbe/Kantar%2BHIG%2BCapital%2BM%26A.png Alianças e Aquisições - A Kantar Media inicia uma nova era sob a aquisição da H.I.G. Capital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/the-trade-desk-anuncia-a-aquisio-da-empresa-de-dados-sincera monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/5a462668-9c9b-475b-9fab-6a61b2c7d596/TTD%2By%2BSincera.jpg Alianças e Aquisições - The Trade Desk anuncia a aquisição da empresa de dados Sincera - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/leo-a-nova-agncia-que-nasce-da-fuso-da-leo-burnett-e-publicis-worldwide monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9c7ba27f-6db2-4106-a3e1-0904658c5075/template+aquisic%CC%A7o%CC%83es+pportugal+%281%29.png Alianças e Aquisições - Leo - a nova agência que nasce da fusão da Leo Burnett e Publicis Worldwide - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/t-mobile-anuncia-a-aquisio-da-vistar-media-e-promete-transformar-a-publicidade-dooh monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a3100702-4eec-4153-946e-a7948e8be347/Vistar%2Bmedia%2BTMobile.jpg Alianças e Aquisições - T-Mobile anuncia a aquisição da Vistar Media e promete transformar a publicidade DOOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/omg-e-roku-estabelecem-uma-parceria-para-melhorar-a-publicidade-com-dados-de-pesquisa-em-streaming monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b8c21ca3-b1ab-410a-9240-860d858703c3/Aso%2BOMG%2BRoku.png Alianças e Aquisições - OMG e Roku estabelecem uma parceria para melhorar a publicidade com dados de pesquisa em streaming - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/nova-expresso-adquire-posio-maioritria-na-agncia-digital-comon monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9f7264b8-697f-43e4-b828-05767db46d9a/Nova+Expressa%CC%83o+-+comon+aquisic%CC%A7o%CC%83es+pportugal.png Alianças e Aquisições - Nova Expressão adquire posição maioritária na agência digital comOn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/ipg-adquire-a-intelligence-node-por-100-milhes-de-dlares monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f251b32e-2a7f-4fcf-99b8-7077956ba1c9/M%26A%2BIPG.png Alianças e Aquisições - IPG adquire a Intelligence Node por 100 milhões de dólares. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/id5-e-openx-unem-foras-para-oferecer-uma-soluo-que-aumenta-em-58-o-alcance-no-safari monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7c900da2-535e-42a2-b9cd-3eb795036d7e/Aso%2BID5%2BOpenX.png Alianças e Aquisições - ID5 e OpenX unem forças para oferecer uma solução que aumenta em 58% o alcance no Safari. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/outro-mampa-no-mundo-do-ad-tech-loopme-adquire-a-plataforma-de-monetizao-mobile-chartboost monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4b4d73cd-5275-4601-96a4-831c7252091d/template+aquisic%CC%A7o%CC%83es+pportugal.png Alianças e Aquisições - Outro M&A no mundo do Ad Tech: LoopMe adquire a plataforma de monetização mobile Chartboost - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/permutive-e-index-exchange-impulsionam-um-marketplace-para-potenciar-audincias-premium-de-publishers monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/18c83677-3c2f-4bf6-bea5-31048a5bb3d8/Aso%2Bpermutive%2Bindex%2Bexchange.png Alianças e Aquisições - Permutive e Index Exchange impulsionam um marketplace para potenciar audiências premium de publishers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/x-faz-parceria-com-a-pubmatic-para-impulsionar-as-receitas-publicitrias-na-plataforma monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/da55c6d6-7ad8-45de-a33e-f6bf824a0d4d/Asociacion%2BX%2By%2BPubmatic.jpg Alianças e Aquisições - X faz parceria com a PubMatic para impulsionar as receitas publicitárias na plataforma - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-azerion-vai-adquirir-o-dsp-goldbach-abrindo-novas-oportunidades-de-crescimento-na-regio-dach monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8f84776f-5d1a-4ece-8118-580247f35b09/template+aquisic%CC%A7o%CC%83es+pportugal.png Alianças e Aquisições - A Azerion vai adquirir o DSP Goldbach, abrindo novas oportunidades de crescimento na região DACH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/freewheel-colabora-com-a-first-id-para-reforar-a-sua-compatibilidade-com-os-identificadores-universais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f41141d4-16b9-41da-8e53-5f68b34aa685/First%2Bid.jpg Alianças e Aquisições - FreeWheel colabora com a First-id para reforçar a sua compatibilidade com os identificadores universais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/equativ-expande-a-sua-diviso-de-retail-media-com-a-aquisio-da-kamino-retail monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/57f08b07-2b9b-4d00-9b21-1ba1bff4be3e/M%26A%2Bequativ%2Bkamino.png Alianças e Aquisições - Equativ expande a sua divisão de Retail Media com a aquisição da Kamino Retail - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/publicis-refora-o-seu-domnio-no-connected-commerce-com-a-compra-da-mars-united-commerce monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ea979938-0e59-4b40-bb03-704ace1e0820/M%26A%2BPublciis%2BMars.png Alianças e Aquisições - Publicis reforça o seu domínio no connected commerce com a compra da Mars United Commerce - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/pubmatic-adiciona-haleon-como-novo-parceiro-para-impulsionar-compras-de-meios-mais-eficazes-e-sustentveis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/25e46f24-0c6a-472f-b1b2-33cebc19348d/Aso%2BPubmatic%2BHaleon.png Alianças e Aquisições - PubMatic adiciona Haleon como novo parceiro para impulsionar compras de meios mais eficazes e sustentáveis. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/aquisitionsandpartnerships/outbrain-compra-teads-por-mais-de-1000-milhes-de-dlares monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b847b97a-68cf-4ed8-be43-8e68e53d6972/outbrain+x+teads.png Alianças e Aquisições - Outbrain compra Teads por mais de 1.000 milhões de dólares - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/decenterads-faz-parceria-com-beeswax-para-apresentar-um-dsp-de-ponta monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c72a8f5f-cb30-4620-bd81-12d6e2fc634c/decenterads+freewheel.png Alianças e Aquisições - DecenterAds faz parceria com Beeswax para apresentar um DSP de ponta - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/equativ-e-sharethrough-fundem-se-para-formar-uma-das-maiores-plataformas-de-publicidade-independente-do-mundo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6bff6f6c-39ed-43bf-ba2a-de7a08e17440/Equativ.jpg Alianças e Aquisições - Equativ e Sharethrough fundem-se para formar uma das maiores plataformas de publicidade independente do mundo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/seedtag-adquire-beachfront-e-entra-no-setor-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a0f45a96-dccd-4b85-8c50-cd3fbb52654f/beachfron+x+seedtag+pportugal.png Alianças e Aquisições - Seedtag adquire Beachfront e entra no setor CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/sourcepoint-expande-a-sua-presenca-na-europa-e-sua-oferta-para-ctv-adquirindo-a-unidade-de-negocios-da-sibbo-cmp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/52865d65-54b0-4700-a486-a3f3b205ed77/sibbo+x+sourcepoint+pportugal.png Alianças e Aquisições - Sourcepoint expande a sua presença na Europa e sua oferta para CTV, adquirindo a unidade de negócios da Sibbo CMP. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/eewheel-faz-parceria-com-lotame-para-fornecer-pblicos-endereveis-em-escala-no-inventrio-de-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/02c0b7af-8164-492d-a65a-1d82dd318a80/freewheel+x+lotame+pportugal.png Alianças e Aquisições - FreeWheel faz parceria com Lotame para fornecer audiências endereçáveis ​​em escala no inventário de CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-compra-da-vizio-pelo-walmart-ajudar-o-retalhista-a-competir-com-amazon-e-roku-na-ctv monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3ad32edb-4264-408a-a449-f5ed27e10583/Walmart.jpg Alianças e Aquisições - A compra da Vizio pelo Walmart ajudará o retalhista a competir com Amazon e Roku na CTV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/eltiempoes-escolhe-pubstack-analytics-para-melhorar-o-seu-desempenho-programtico monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/acast-amplia-o-seu-alcance-no-mercado-espanhol-atravs-de-acordo-estratgico-com-a-azerion monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/petal-ads-expande-inventrio-com-a-media-capital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f8fa1dd3-e7eb-43f2-96e1-a9940d73b00c/Unknown.png Alianças e Aquisições - Petal Ads expande inventário com a Media Capital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/glovo-e-the-trade-desk-assinam-uma-aliana-de-dados-de-retalho-para-oferecer-preciso-em-grande-escala monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/88588e72-d974-40e4-a031-be95f6312fd6/Asoc%2BGlovo%2Bthe%2BTrade%2Bdesk.png Alianças e Aquisições - Glovo e The Trade Desk assinam uma aliança de dados de retalho para oferecer precisão em grande escala - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/perion-adquire-hivestack-uma-plataforma-dooh-lder-por-us-100-milhes monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/liveramp-adquire-habu-para-acelerar-a-colaborao-de-dados monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/651b5e44-dba5-4c2a-91f5-272afc6c16de/Adquisicio%CC%81n%2BLiveramp%2BHabu.jpg Alianças e Aquisições - LiveRamp adquire Habu para acelerar a colaboração de dados - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/adform-e-samba-tv-fazem-parceria-para-aumentar-as-capacidades-de-segmentao-de-ctv-em-cinco-mercados-europeus monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/48a29de2-bb0e-446a-8327-85f529c523b2/Asociaciones%2BAdform%2BSambaTV.jpg Alianças e Aquisições - Adform e Samba TV fazem parceria para aumentar as capacidades de segmentação de CTV em cinco mercados europeus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-e-huawei-estabelecem-parceria-estratgica-para-transformar-cenrio-de-jogos-e-publicidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f49c43fb-00fa-4f4b-9d19-8ce214a2d499/1420_730.jpg Alianças e Aquisições - Azerion e Huawei estabelecem parceria estratégica para transformar cenário de jogos e publicidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/aquisitionsandpartnerships/pubstack-faz-parceria-com-alayans-media-para-fortalecer-sua-presena-no-mercado-espanhol monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-adquire-a-hawk-e-consolida-sua-posio-no-mercado-de-publicidade-digital monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/sapo-e-outbrain-unem-foras-estratgicamente-em-portugal monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/prisa-media-aposta-na-soluo-liveramp-para-otimizar-a-rentabilizao-dos-media monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/hearst-spain-expande-a-sua-colaborao-com-a-outbrain monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/jakala-une-foras-com-a-ffw-na-maior-aquisio-de-servios-digitais-da-europa-em-2023 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/groupm-chega-a-acordo-com-a-fluzo-para-a-medio-de-campanhas-de-televiso-conectada-ctv-em-espanha monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/criteo-adquire-brandcrush monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/taboola-e-prisa-media-fecham-acordo-para-gesto-exclusiva-da-publicidade-nativa monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/wise-equity-investe-na-onetag-para-apoiar-a-sua-trajetria-de-crescimento monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/openx-e-permutive-estabelecem-parceria-para-permitir-que-os-anunciantes-direcionem-o-pblico-global-com-preciso-e-escala-sem-cookies-de-terceiros monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/liveramp-expande-parceria-com-a-meta monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-refora-a-posio-da-publicidade-digital-holandesa-atravs-da-aquisio-de-mmedia monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-magnum-capital-continua-o-seu-compromisso-com-a-criao-de-um-gigante-da-adtech-com-a-aquisio-da-adpone-e-da-unblockia-atravs-do-veculo-criado-com-a-sunmedia monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-anuncia-aquisies-no-valor-de-cerca-de-12-milhes-de-euros monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/xandr-e-impact-trazem-medio-de-gases-com-efeito-de-estufa-para-publicidade-programtica monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/netflix-escolhe-ias-para-fornecer-transparncia-a-campanhas-de-anncios-digitais-na-sua-plataforma monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/pubmatic-adquire-martin-para-aumentar-transparncia-para-os-compradores monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/a-mgid-anunciou-melhorias-na-sua-plataforma-adicionando-uma-integrao-com-a-getty-images monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/big-village-e-adform-anunciam-acordo-global-que-liga-o-adform-dsp-emx-o-primeiro-ssp-da-ctv monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/os-curated-deals-no-centro-da-colaborao-entre-weborama-e-equativ monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/yahoo-expande-segmentao-e-medio-omnicanal-para-dooh-com-adsquare monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/applovin-quer-comprar-unity-mas-no-quer-ironsource monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/criteo-conclui-aquisio-da-rival-iponweb monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-refora-capacidades-de-publicidade-digital-in-app-com-nova-aquisio monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/parceria-entre-o-trade-desk-e-a-amazon-web-services-para-a-soluo-uid2-cookieless monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/azerion-aprofunda-relao-com-oracle-para-oferecer-aos-clientes-uma-maior-proteo-contra-o-trfego-invlido monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/spotify-e-ias-juntam-se-para-gerar-uma-soluo-de-brand-safety-para-podcasts monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/grupo-showheroes-adquire-agon-digital-para-oferecer-a-soluo-de-vdeo-digital-mais-completa-aos-clientes-europeus monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/gumgum-e-frameplay-partner-para-entregar-publicidade-de-jogos-contextualmente-relevante-e-intrnseco monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/seedtag-adquire-kmtx-para-incorporar-o-seu-produto-de-desempenho-em-campanhas-contextuais monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/gumgum-se-une-a-la-alianza-global-para-medios-responsables-garm-proporcionando-experiencia-contextual-de-seguridad-de-marca-e-idoneidad-para-los-esfuerzos-de-estandarizacin-de-la-industria-rj575 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652438104764-XHFUH28J5HXMOT8L05AR/62351cc9b3c5c37be8bdbcab_02_GG_Site_Verity_howveritystacksup_image02+%281%29.png Alianças e Aquisições - A GumGum junta-se à "Global Alliance for Responsible Media" (conhecida como GARM) para fornecer a sua experiência em 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https://www.programmatic-portugal.com/aquisitionsandpartnerships/vocento-adquiere-premium-leads-para-ofrecer-soluciones-conjuntas-de-branding-y-performance-ngc2e monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/publicis-groupe-compra-citrusad-para-conectar-su-identidad-en-epsilon-hftme monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/captify-vende-una-participacin-mayoritaria-a-sfw-capital-5grrp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/media-and-games-invest-adquiere-smaato-6fzx3 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/mediaocean-adquiere-flashtalking-y-aade-sus-soluciones-tecnolgicas-complementarias-para-impulsar-un-gasto-anual-de-compra-de-medios-de-200000-millones-de-dlares-adb74 monthly 0.5 2025-04-21 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https://www.programmatic-portugal.com/aquisitionsandpartnerships/jakala-compra-bmind-para-crecer-en-espaa-a8fyx monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/affle-compra-el-dsp-mvil-jampp-b3wm3 monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/havas-media-group-y-teads-lanzan-el-proyecto-trinity-ss48y monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/equmedia-se-ala-con-adwatch-para-certificar-todas-sus-campaas-con-tecnologa-blockchain-2nn7m monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/audiencerate-y-weborama-anuncian-su-alianza-para-expandir-su-presencia-global-impulsando-la-segmentacin-de-inteligencia-artificial-semntica-y-el-cross-device-9yabk monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/mobvista-adquiere-reyun-una-de-las-empresas-que-fabricaron-el-id-de-publicidad-chino-j6age 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monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/seedtag-contina-su-expansin-por-europa-tras-adquirir-recognified-fpkyr monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/union-media-adquirida-por-showheroes-group-2zgds monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/aquisitionsandpartnerships/cambios-en-el-accionariado-de-smart-adserver-n5b6j monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652438103996-GMHQJ4FJD605IM7KGSNP/smart-capital-croissance-2021-640x360.jpg Alianças e Aquisições - Cambios en el accionariado de Smart AdServer https://www.programmatic-portugal.com/aquisitionsandpartnerships/serendipia-y-zizer-se-integran-en-iki-group-343ec monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1652438104002-6DSWR0OVUWOGCB6BE9ZL/JORDI-CALVET-PRESIDENTE.-MANEL-URQUIJO-CEO.-IKI-Group-1-1-1.jpg Alianças e 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https://www.programmatic-portugal.com/aquisitionsandpartnerships/tag/aquisi%C3%A7%C3%A3o monthly 0.5 https://www.programmatic-portugal.com/nomeacoes daily 0.75 2026-03-19 https://www.programmatic-portugal.com/nomeacoes/andr-folque-nomeado-managing-director-da-mindshare monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1b0b827f-6ffc-4dc4-bee8-45a8bbb87415/Briefing-2026-03-17T141626.951.jpg Nomeações - André Folque nomeado Managing Director da Mindshare - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/publicis-groupe-nomeia-judite-mota-para-a-liderana-criativa-em-portugal monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/70a7c6c3-62af-4289-850e-47d33f83b420/judite.jpg Nomeações - Publicis Groupe nomeia Judite Mota para a liderança criativa em Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/a-appcelerate-refora-a-sua-direo-comercial-com-a-incorporao-de-anabel-garca-osma-como-diretora-de-vendas-e-sucesso-do-cliente monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e1dcca53-b516-4eee-9979-1ffe6fe219ad/Fotografie%CC%8Ca_AnabelGarcie%CC%8CaOsma.jpg Nomeações - A Appcelerate reforça a sua direção comercial com a incorporação de Anabel García Osma como Diretora de Vendas e Sucesso do Cliente - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/stellantis-anuncia-novas-nomeaes-em-portugal-com-susana-mendona-no-marketing-operations monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/95ae4ade-5afe-4e12-b087-0b341f74047d/Susana-Mendonca_Stellantis-1200x675.jpg Nomeações - Stellantis anuncia novas nomeações em Portugal, com Susana Mendonça no marketing operations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/appcelerate-refora-a-sua-direo-executiva-com-a-incorporao-de-lvaro-rodrguez-albacete-como-ceo monthly 0.5 2026-01-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b983db03-d914-403c-ab2d-eee28c750bc8/Imagen+Alvaro+rodriguez.jpeg Nomeações - Appcelerate reforça a sua direção executiva com a incorporação de Álvaro Rodríguez Albacete como CEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/pedro-ribeiro-assume-vice-presidncia-de-contedos-da-bauer-media-udio-portugal-e-diogo-beja-nomeado-diretor-da-rdio-comercial monthly 0.5 2026-01-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ffac326e-c565-4006-8de7-5ca910050005/Pedro+Ribeiro.jpeg Nomeações - Pedro Ribeiro assume vice-presidência de conteúdos da Bauer Media Áudio Portugal e Diogo Beja é nomeado diretor da Rádio Comercial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/minette-bellingen-a-nova-mulher-sonae-a-ceo-da-worten-britnica-e-trabalhou-na-amazon monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8d82f0f1-a1fc-47f2-8c5e-a4e84b8daf73/original.jpeg Nomeações - Minette Bellingen, a nova mulher Sonae: a CEO da Worten é britânica e trabalhou na Amazon - Make it stand out Cláudia Azevedo, ao centro, com Miguel Mota Freitas e Minette Bellingan https://www.programmatic-portugal.com/nomeacoes/manuel-bernardino-o-novo-digital-sales-director-da-bauer-media-portugal monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a7819043-4444-4e2a-b0ad-59dd12d6e4a1/manuel-vassalo-38947.png Nomeações - Manuel Bernardino é o novo Digital Sales Director da Bauer Media Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/54poq2d8xjkdac1qlia9hq4tqq37ac monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/68d9c6df-f67c-41bd-b412-e26a51b49229/Alex%2BSavic%2BTeads.webp Nomeações - A Teads nomeia Alex Savic Managing Director para a Europa e MENA para liderar a expansão comercial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/9erwteaz324xpih8gt1ggkczcpl4av monthly 0.5 2025-08-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eb7935a5-90dd-42a1-8195-5a7381ee8300/Publicis-Flame.png Nomeações - Joana Romana assume liderança da operação integrada do Santander na Publicis Flame - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/hdqcqn0jwxhrypey1n4ul2y5t363r8 monthly 0.5 2025-07-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8c844659-5cfa-4e23-b3e7-a3b448cbc018/WPP.png Nomeações - Executiva da Microsoft é escolhida como a nova CEO da WPP - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/fernando-parreira-o-novo-chief-revenue-officer-para-a-regio-emea-da-insurads monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bced1cd5-4a18-4c86-a1e8-c101333f16f9/ipiccy_image-2025-07-17T112607.088-792x475.jpg Nomeações - Fernando Parreira é o novo chief revenue officer para a região EMEA da InsurAds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/xxdykp9xi1layocf2x94gaxk0sfe5t monthly 0.5 2025-07-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/3dae9c5c-2323-41eb-b5b8-8d18e653c0f2/Brian%2BGleason.png Nomeações - Brian Gleason assume a liderança da Seedtag na sua nova fase de crescimento internacional - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/joo-teodoro-de-matos-nomeado-como-novo-diretor-de-marketing-para-a-diageo-no-sul-da-europa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/63babe97-b95d-4799-88e4-eb2941ad7c56/joao+matos.jpeg Nomeações - João Teodoro de Matos nomeado como novo Diretor de Marketing para a Diageo no sul da Europa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/nomeao-dos-young-lions-portugal-que-vo-representar-portugal-no-evento-internacional-de-cannes monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9e2c2279-9af9-4196-b878-a815a554ed07/young+lions+portugal.jpeg Nomeações - Nomeação dos Young Lions Portugal que vão representar Portugal no evento internacional de Cannes - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/andr-folque-assume-liderana-da-choreograph-portugal-nova-business-unit-de-data-e-tecnologia-do-grupo-wpp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/66beb63b-ba79-4122-9ed7-34cfc6586703/cropped-whatsapp-image-2025-03-06-at-10-59-54-e1741258852439.jpeg Nomeações - André Folque assume liderança da Choreograph Portugal, nova business unit de data e tecnologia do grupo WPP - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/diogo-martins-o-novo-diretor-de-marketing-da-coca-cola-para-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1740744538768-ND3V5P1AUCVXV3SJSEVR/coca-cola.png Nomeações - Diogo Martins é o novo diretor de Marketing da Coca-Cola para Portugal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/pedro-sobral-diretor-geral-da-glovo-em-portugal-passa-a-liderar-o-mercado-espanhol monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ca3dbab9-9c9c-4a21-8db2-3475a45ea9e9/1739969117702.jpeg Nomeações - Pedro Sobral, Diretor-Geral da Glovo em Portugal, passa a liderar o mercado espanhol - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/adclick-refora-liderana-com-novo-ceo-e-com-outras-nomeaes-estratgicas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/025fd471-d925-403e-b8c1-816eae2c7ddd/cropped-bruno-salomao_ceo-adclick-group-2.jpg Nomeações - Adclick reforça liderança com novo CEO e com outras nomeações estratégicas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c754eb4c-5029-4eb2-8e54-620b1bc180e3/design-sem-nome-2025-01-24t114041613.jpg Nomeações - Adclick reforça liderança com novo CEO e com outras nomeações estratégicas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/lus-figueiredo-trindade-o-novo-ceo-da-global-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/82314e1a-0625-4198-888c-d821e131e5ac/imagem.jpg Nomeações - Luís Figueiredo Trindade é o novo CEO da Global Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/gustavo-abreu-o-novo-diretor-de-marketing-b2b-global-da-stannah monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a4979e61-2acc-4605-bcf2-fd4932a9bfca/Gustavo-Abreu-1-792x475.jpg Nomeações - Gustavo Abreu é o novo diretor de marketing B2B global da Stannah - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/teresa-calado-regressa-a-publicis-portugal-como-new-business-development-lead monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e17ec916-90e3-404f-bcf7-346b474a66ea/cropped-teresa-calado-publicis-groupe-scaled-1.jpg Nomeações - Teresa Calado regressa a Publicis Portugal como new business development lead - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/debbie-weinstein-nova-presidente-do-google-emea monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c6cadaba-faf6-4afa-894f-3c461eefeb8f/Presidenta%2Bgoogle%2Bemea.jpg Nomeações - Debbie Weinstein, nova VP da Google EMEA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/tiago-simes-o-novo-country-manager-da-betclic-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a36c94a4-8a50-4287-a461-3bc0fd71102c/Canva_2022-2024-12-17T100404.368.jpg Nomeações - Tiago Simões é o novo Country Manager da Betclic Portugal - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/filipe-neves-o-novo-managing-director-da-arena-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1cbf0857-85c5-4522-a508-faaac83be6c4/filipe-nevesxarena-media.jpg Nomeações - Filipe Neves é o novo Managing Director da Arena Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/bauer-media-portugal-contrata-rita-sobral-para-vp-de-revenue-growth monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6a18ed88-0d55-4c26-a64c-d1b28a0dde1d/rita-sobral.png Nomeações - Bauer Media Portugal contrata Rita Sobral para VP de Revenue Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/a-wpp-portugal-tem-novo-country-manager monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1b8d547f-d59f-4fba-a1aa-8088f837521e/wpp.png Nomeações - A WPP Portugal tem novo Country Manager - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/teresa-morgado-nomeada-directora-geral-da-universal-mccann-um monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/56554fdb-4cd9-4a58-b935-9e51d832a700/teresa-morgado.png Nomeações - Teresa Morgado é nomeada directora-geral da Universal McCann (UM) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/srgio-oliveira-o-novo-lder-de-transformao-de-negcios-do-publicis-groupe-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/73244048-3ec2-40f4-975f-1967a251e983/sergio-oliveira-1.png Nomeações - Sérgio Oliveira é o novo líder de transformação de negócios do Publicis Groupe Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/diogo-marnoto-o-novo-managing-director-de-media-solutions-do-groupm monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/46ff49be-c81b-4a67-a20f-95b644747847/DiogoMarnoto-1.png Nomeações - Diogo Marnoto é o novo managing director de Media Solutions do GroupM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/andr-folque-refora-o-publicis-groupe-portugal-para-liderar-a-transformao-digital monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4deda7d8-6424-4bed-83e1-f39b6029cb10/andre-folque.png Nomeações - André Folque reforça o Publicis Groupe Portugal para liderar a transformação digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/nomeacoes/dentsu-nomeia-andr-andrade-ceo-da-europa-mdio-oriente-e-frica-emea monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/596e9679-e152-4a95-9871-58954ffa0312/Andre%CC%81%2BAndrade.jpg Nomeações - Dentsu nomeia André Andrade CEO da Europa, Médio Oriente e África (EMEA) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/a-reprise-e-matterkind-do-origem-kinesso-com-liderana-de-andr-lourao monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ec0adff1-50d2-46aa-bd6e-32ab7806fc4b/equipa-kinesso-1.jpg Nomeações - A Reprise e Matterkind dão origem à Kinesso, com liderança de André Louraço - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/nomeacoes/tiago-cruz-o-novo-head-of-business-strategy-amp-adsales-da-azerion-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b1017daa-9722-4af3-bb79-82fc1bf0d975/azerion.jpg Nomeações - Tiago Cruz é o novo Head of Business Strategy & AdSales da Azerion Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://www.programmatic-portugal.com/nomeacoes/tag/AdGlow monthly 0.5 https://www.programmatic-portugal.com/programmatic-101 daily 0.75 2024-12-12 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/447e39de-9bfe-45e4-9100-b6bb52541c03/Screenshot+2022-06-03+at+12.09.31.png Programmatic 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/programmatic-101/6-o-que-curation-em-ad-tech monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/fraude-de-publicidade-digital-101-do-dr-augustine-fou monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/4-o-que-um-ad-exchange monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/3-o-que-um-ssp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/2-o-que-um-dsp monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a26e038e-ac19-4d61-ab72-4d193bd20c60/Ad+Exchange.png Programmatic 101 - 2. O que é um DSP? - Make it stand out A roxo o lado da procura (DEMAND) https://www.programmatic-portugal.com/programmatic-101/1-o-que-programtico monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/o-que-a-publicidade-dooh monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/programmatic-101/category/DOOH monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/category/Explicador monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/digital monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/explicador monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/Demand monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/SSP monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/101 monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/Ad+Exchange monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/forma%C3%A7%C3%A3o monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/dooh monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/1. monthly 0.5 https://www.programmatic-portugal.com/programmatic-101/tag/Adfraud monthly 0.5 https://www.programmatic-portugal.com/outras-noticias daily 0.75 2025-11-16 https://www.programmatic-portugal.com/outras-noticias/glovo-continua-a-apostar-na-diversificao-de-formatos-retail-media-cresceu-25-na-glovo-portugal-no-ano-passado monthly 0.5 2025-11-16 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7377f8b0-3582-44ce-abca-84cf80b7bdbb/Glovo.png Outras Notícias - Glovo continua a apostar na diversificação de formatos: Retail Media cresceu 25% na Glovo Portugal no ano passado - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/takhguzrvuxcfc0xah6fzxk0qssv3r monthly 0.5 2025-10-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0b052e52-7f48-462a-a4c2-6d9d4abbc66b/MFA%2B%281%29.webp Outras Notícias - A PubMatic processa a Google por danos e prejuízos após a sentença antitrust nos EUA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/ec92lm81x0a8jf7npr2ydrkij8ude0 monthly 0.5 2025-09-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d6e0e434-57fe-44a1-a21f-13d2c4ed8fa4/Vuelta%2Bal%2Bcole%2Bprograma%CC%81tica.webp Outras Notícias - A DV360 impulsiona o “regresso às aulas” publicitário com novas funcionalidades de inteligência artificial - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/pnluzj04o0apx4vdcwfnhhmk58an9g monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e7c09b01-77ab-4b90-8e76-d10b027b3198/Refinery89%2Bmonetizar.webp Outras Notícias - A Refinery89 apresenta o GeoTag, uma ferramenta concebida para monetizar tráfego internacional - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/ussdn8wwzbw4bp6ex1a544cbrphw6x monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/71de61e6-4e35-4f58-9c75-96d420ab67c2/Pause%2BAds%2BMagnite.webp Outras Notícias - Magnite habilita a compra programática de pause ads em Connected TV - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/appsvjc5y3w06x5mmv43flx5r529un monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e14170c3-5dc5-4e61-9e75-a751079ae36d/Amazon%2Bchatbots.webp Outras Notícias - A Amazon bloqueia discretamente bots de IA da Meta, Google ou Huawei - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/mnylg3peautpzgouv4q2nmhw5ah8ua monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/47d6c4b4-392d-4dda-a541-6572e99ede03/TV%2Binfluencers.webp Outras Notícias - Os grandes grupos de CTV procuram investir em conteúdo de criadores e influencers - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/feej9iqpw8y26rpqp46q9zi3lh6gq9 monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/393cd312-c89b-4c1c-a12e-c33cff36fc92/Screenshot+2025-08-19+at+00.52.03.png Outras Notícias - WPP Media conquista a conta global da Mastercard - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-roku-lana-um-servio-de-streaming-sem-publicidade-que-marca-uma-mudana-de-rumo-na-empresa monthly 0.5 2025-08-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4d6f2acf-cf1c-426c-9c41-570a8771c4c6/howdy%2Broku.webp Outras Notícias - A Roku lança um serviço de streaming sem publicidade que marca uma mudança de rumo na empresa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/0yqaq13wwbi3xcko1dbsroegqp4szf monthly 0.5 2025-07-23 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/03c5ff3e-dd1a-4383-b4df-17d77107838f/Heineken%2BCerveza.png Outras Notícias - A Heineken expande a sua estratégia de segmentação contextual e de atenção no Reino Unido - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/9u5y9xzj5ce39p7936cv63lhvd51og monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c5564d2a-6329-4849-9aa5-c700e7eff282/Verificadores+%281%29.jpg Outras Notícias - Qualidade dos media 2.0: estes são os sinais que estão a mudar o jogo programático - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e59b89a9-3689-4b69-8ccd-df55d78bcfa6/Tabla%2Bverificadores.png Outras Notícias - Qualidade dos media 2.0: estes são os sinais que estão a mudar o jogo programático - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/3v0z55cik1stw5qgmxzxim7rrw8hc7 monthly 0.5 2025-07-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eaed0dfe-60af-4dbc-9933-ae39e4ed2ee2/Paapi+%281%29.png Outras Notícias - Paapi, a startup britânica que quer medir a publicidade sem cookies de terceiros - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/seedtag-acelera-o-seu-crescimento-na-europa-e-anuncia-resultados-slidos-no-primeiro-semestre monthly 0.5 2025-07-04 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/664ccd61-c35a-45f4-8b02-ab335e311e3c/SEEDTAG%2BM%26A.png Outras Notícias - Seedtag acelera o seu crescimento na Europa e anuncia “resultados sólidos” no primeiro semestre - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/nt7b9uqui2qmnk83xvnkqa0eyhcxws monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/cd1e4a7b-aa68-4147-ac81-76dcd304a6c6/DeeperDive%2BTaboola.png Outras Notícias - A Taboola apresenta o DeeperDive, o motor de respostas para a Open Web impulsionado por IA generativa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/k1kqrxmooyd48zi2brhbp1ymd2u1hn monthly 0.5 2025-06-11 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/c14d7fb2-f1f6-4530-95f6-762529af57d0/Mars-1.png Outras Notícias - Publicis Groupe conquistou a conta global de mídia da Mars - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/2q82cyu84s84whi6q7e8uto1i9m82i monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d8f53785-8e9a-47fd-a2b3-be3ea7b9c588/Podcast.png Outras Notícias - O vídeo e a televisão conectada aumentam o valor publicitário do podcast - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-agentic-ia-comea-a-integrar-se-nos-media-automao-produtividade-e-nova-cultura-digital monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/33152c97-9a15-4213-9d86-285378a0cf0e/Agentic%2BAI.png Outras Notícias - A “agentic IA” começa a integrar-se nos media: automação, produtividade e nova cultura digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/ojkwfve3v2lffp3b98bax8pnad4jw4 monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/0f491aba-7462-456d-9c0f-5afbd6f49036/jcdecaux-sporting-25.jpg Outras Notícias - JCDecaux e Betclic celebram o título do Sporting CP com experiência digital de grande impacto em Lisboa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/awwhi7ae4coiutovly4yfcrjhf2et4 monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2d306da6-88bf-4341-bac4-ff16a5f2c864/Captura-de-ecra-2025-05-12-111134.png Outras Notícias - A Adclick Group chega a Espanha com novos projetos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/eazugqd1e714m9wjbwxkko3i4xbz09 monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b7702ddc-0170-4495-96a0-8f66a002f421/volvo-1.png Outras Notícias - Initiative Portugal arranca com a primeira campanha da Volvo Cars desde o início da parceria da marca com a agência de meios da IPG Mediabrands - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/djp1mhlzwblfjwzwwh7pcnpu5qgwt6 monthly 0.5 2025-05-09 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2fb08676-6d08-4170-95fe-cf6a8001324b/Google%2BAi%2BMax.png Outras Notícias - Google lança o AI Max para Search: mais alcance, personalização e eficiência nas campanhas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/i1jf7asfwalbqunhyy4xcz3k6e5k8r monthly 0.5 2025-05-07 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a91d7e19-a173-4e2f-8a4c-03e306a556b9/alegro_sintra_.jpg Outras Notícias - JCDecaux e a API unem-se para homenagear o jornalismo português numa campanha OOH - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/k2i4i954zedlxzmmjfm0mp7xdot3at monthly 0.5 2025-05-05 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/11f57d33-08bd-4bc6-b44c-235f27a08be2/tiktok%2Bmulta.jpg Outras Notícias - Irlanda multa a TikTok em 530 milhões de euros por violar a lei ao transferir dados de utilizadores para a China - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/comcast-advertising-anuncia-a-sua-expanso-e-apresenta-a-nova-equipa-internacional-de-media-solutions monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2c6ea15d-3e9a-40ae-b617-f1313db49240/Comcast%2Blogo.png Outras Notícias - Comcast Advertising anuncia a sua expansão e apresenta a nova equipa internacional de Media Solutions. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/l4wpxkv0gtz85bok8ug2rzskfk8v3c monthly 0.5 2025-04-24 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/81579b0b-ffdd-4147-913f-0864c6afc322/EXTE%2BAddressability.png Outras Notícias - Três pilares para alcançar uma addressability responsável e eficaz na era digital - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/lidl-worten-e-too-good-to-go-vencem-prmio-retalhista-sustentvel-do-ano-2025 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a87b3df1-e41d-45dc-8e4e-deda8a664736/GC-08042025-092-web-1152x768.jpg Outras Notícias - Lidl, Worten e Too Good To Go vencem Prémio Retalhista Sustentável do Ano 20 - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-medio-de-patrocnios-na-frmula-1-j-to-rpida-como-os-seus-automveis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d679da94-8d8c-4564-9967-a86a526dad3f/F1.png Outras Notícias - A medição de patrocínios na Fórmula 1 já é tão rápida como os seus automóveis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/182978bd-be3d-414b-bc7a-43a797fe207a/Captura%2Bde%2Bpantalla%2B2025-04-14%2Ba%2Blas%2B17.10.40.png Outras Notícias - A medição de patrocínios na Fórmula 1 já é tão rápida como os seus automóveis - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/ogury-lana-o-ogury-one-uma-nova-plataforma-publicitria-para-responder-perda-de-sinais monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/8e7c8d1e-0d3b-4441-8a8f-621cfa10f956/Ogury%2BOne%2Blogo.png Outras Notícias - Ogury lança o ‘Ogury One’, uma nova plataforma publicitária para responder à perda de sinais - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-refinery89-se-associa-com-a-capital-d-para-acelerar-seu-crescimento monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/55fe199e-1530-4e02-8e06-b29d9054a1cd/Family-Pic-CapitalD.png Outras Notícias - A Refinery89 associa-se com a Capital D para acelerar seu crescimento - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/seedtag-lana-novos-modelos-baseados-em-ia-para-identificar-a-inteno-do-utilizador-em-tempo-real monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ff0eafac-d256-4aca-8868-e820397b06d8/Modelo%2Bintencio%CC%81n%2BSeedtag.png Outras Notícias - Seedtag lança novos modelos baseados em IA para identificar a intenção do utilizador em tempo real - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/google-anuncia-uma-nova-expanso-nos-anncios-imersivos-e-um-acordo-com-a-roblox monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/312a3ca0-fabb-443c-a8a4-66466908f440/Google%2BRoblox.png Outras Notícias - Google anuncia uma nova expansão nos anúncios imersivos e um acordo com a Roblox - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/o-que-so-os-agentes-de-ia-e-por-que-marcas-agncias-e-meios-j-os-esto-a-adotar monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1d3fb838-dae4-4045-861b-f2f7aacc3d6f/Desconfianza%2Bretail%2Bmedia.png Outras Notícias - O que são os “Agentes de IA” e por que marcas, agências e meios já os estão a adotar? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/google-testa-a-insero-tripla-de-anncios-nas-suas-pginas-de-pesquisa monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6ba0f32d-7882-4a74-8608-41bb8a7f61fe/google-ads-triple-serving-ads-1740920382.gif Outras Notícias - Google testa a inserção tripla de anúncios nas suas páginas de pesquisa - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/youtube-atinge-1000-milhes-de-espectadores-mensais-de-podcasts monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d48a457f-4f86-421e-9e96-995ac179e43a/Podcast%2BYoutube.jpg Outras Notícias - YouTube atinge 1.000 milhões de espectadores mensais de podcasts. - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/48-das-empresas-j-mede-a-sua-pegada-de-carbono-na-publicidade-digital-segundo-a-iab-europe monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/ca955718-45de-46e1-8291-dcc2b6923d72/IAB%2BEurope%2BSostenibiliad.jpg Outras Notícias - 48% das empresas já mede a sua pegada de carbono na publicidade digital, segundo a IAB Europe - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/amazon-testa-uma-funcionalidade-para-redirecionar-clientes-para-outras-lojas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/91ed8ce2-7fef-41f8-ae38-3e16c0c4df1a/1739850564376.gif Outras Notícias - Amazon testa uma funcionalidade para redirecionar clientes para outras lojas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/os-ssps-apostam-no-curation-mas-os-publishers-receiam-perder-autonomia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a19a549e-3719-4e93-9754-0075cbafc767/Curation%2BData.jpg Outras Notícias - Os SSPs apostam no curation, mas os publishers receiam perder autonomia - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/sic-estreia-um-novo-modelo-publicitrio-nos-programas-informativos monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/29c547ad-236f-4844-94be-df6dd5afbdf3/Sociedade_Independente_de_Comunicac%CC%A7a%CC%83o_Logo_2018.png Outras Notícias - SIC estreia um novo modelo publicitário nos programas informativos - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/o-padro-de-investimento-em-retail-media-revela-uma-clara-sazonalidade-com-picos-no-final-de-cada-ano monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/604c3bf9-38b7-4c52-a093-efd535d14c99/Shark%2BTeeth.jpg Outras Notícias - O padrão de investimento em Retail Media revela uma clara sazonalidade, com picos no final de cada ano - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/openai-rejeita-a-compra-de-elon-musk-em-meio-a-uma-guerra-tecnolgica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fabb0779-a065-4b12-893e-0b82f4863902/Oferta%2BOpenAI.jpg Outras Notícias - OpenAI rejeita a compra de Elon Musk em meio a uma guerra tecnológica - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/omd-apresenta-o-seu-novo-posicionamento-sob-o-lema-we-create-whats-next monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/aec2e134-1781-4142-9c30-65b36bb454ca/OMD%2Brebranding.jpg Outras Notícias - OMD apresenta o seu novo posicionamento sob o lema “We Create What’s Next” - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/os-publishers-comeam-a-ter-mais-controlo-sobre-as-suas-receitas-programticas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/22918e95-b595-455c-bfae-23fe5f32ee7d/Publishers%2Breduccio%CC%81n%2Bcostes.jpg Outras Notícias - Os publishers começam a ter mais controlo sobre as suas receitas programáticas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-stackadapt-recebeu-235-milhes-de-dlares-para-impulsionar-sua-plataforma-programtica-baseada-em-ia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e3863787-d1bc-4e80-bc52-209ebfcde769/M%26A%2BStackadapt.png Outras Notícias - A StackAdapt recebeu 235 milhões de dólares para impulsionar sua plataforma programática baseada em IA - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/do-roas-ao-impacto-incremental-o-novo-desafio-do-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/65f84cb8-f9cb-4750-87f5-234c16217ca9/Retail%2BMedia%2BROAS.jpg Outras Notícias - Do ROAS ao impacto incremental, o novo desafio do Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/exte-lana-gvos-uma-soluo-eficiente-e-sustentvel-que-revolucionar-a-publicidade-em-vdeo monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/97e2f162-0993-4bf4-af4e-6e44e0dd653b/EXTE%2BGVOS.jpg Outras Notícias - EXTE lança GVOS, uma solução eficiente e sustentável que revolucionará a publicidade em vídeo - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-google-reabre-o-debate-sobre-o-direcionamento-por-ip-avano-ou-risco-para-a-privacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/63fa1d1c-8de7-43ec-8a9d-9bb2c9e9a6c6/Privacidad%2BID.jpg Outras Notícias - A Google reabre o debate sobre o direcionamento por IP: avanço ou risco para a privacidade? - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/o-investimento-publicitrio-continuar-a-crescer-em-2025-impulsionado-pelo-crescimento-do-retail-media-ctv-e-social-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9f13444a-a88a-4210-8691-0eac04d87436/Inversio%CC%81n%2BIAB.jpg Outras Notícias - O investimento publicitário continuará a crescer em 2025, impulsionado pelo crescimento do Retail Media, CTV e Social Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/kevel-e-vantage-colaboram-numa-soluo-integral-para-campanhas-personalizadas-em-retail-media monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/eabdb535-4f65-4e91-98b4-3fd292fc96a1/Aso%2BKevel%2BVantage.jpg Outras Notícias - Kevel e Vantage colaboram numa solução integral para campanhas personalizadas em Retail Media - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/as-empresas-de-publicidade-em-cinemas-consolidam-as-suas-ofertas-programticas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2f0619c4-c236-41fe-a3fc-bcf983123c7d/Cinema%2BAds.jpg Outras Notícias - As empresas de publicidade em cinemas consolidam as suas ofertas programáticas - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-ia-revoluciona-o-retargeting-de-oferecer-anncios-a-criar-experincias-por-jonas-frederiksen-blue monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/b3471fb6-2bec-4371-85eb-d767fa0d23ee/Blue%2Breportaje.png Outras Notícias - "A IA revoluciona o retargeting: de oferecer anúncios a criar experiências", por Jonas Frederiksen (Blue) - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/a-apple-assume-o-controle-direto-da-venda-de-anncios-no-apple-news monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/9b6d44e4-839b-4eca-be5c-297dececdea7/Apple%2BNews.jpg Outras Notícias - A Apple assume o controle direto da venda de anúncios no Apple News - Conquiste seu espaço Seja o que for, o modo de contar sua história on-line faz toda a diferença. https://www.programmatic-portugal.com/outras-noticias/glovo-refora-a-sua-aposta-em-retail-media-com-novas-solues-in-e-off-app monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/db4bc06a-62df-428d-b5b5-b515fa589b0d/Bruno+Firmo.jpg Outras Notícias - Glovo reforça a sua aposta em retail media com novas soluções in e off-app - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/a-blue-impulsiona-o-retargeting-na-europa-com-foco-na-privacidade monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/d5c9590c-2363-4c73-bb82-16c425f3d4fc/Blue%2Breportaje.png Outras Notícias - A Blue impulsiona o retargeting na Europa com foco na privacidade - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/equativ-e-illuma-unem-foras-para-ampliar-capacidades-de-publicidade-programtica-com-ia-contextual monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/26a6bfcb-ca4f-4252-96e1-b963b857c9b8/Aso%2BEquativ%2BIlluma.png Outras Notícias - Equativ e Illuma unem forças para ampliar capacidades de publicidade programática com IA contextual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/ias-anuncia-a-primeira-ferramenta-de-medio-de-ateno-para-apps-mveis-que-unifica-a-qualidade-dos-meios-e-o-rastreamento-ocular monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/6b52c038-b3eb-4c13-babc-c263f324bca1/IAS+eye+tracking+apps.jpg Outras Notícias - IAS anuncia a primeira ferramenta de medição de atenção para apps móveis que unifica a qualidade dos meios e o rastreamento ocular - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/mop-lana-campanha-em-grande-mais-fcil-reconhecer-uma-marca monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/f6b17469-22e8-46e2-b5ad-78000c53bb1a/mop-662x662.jpg Outras Notícias - MOP lança campanha “Em Grande é mais fácil reconhecer uma Marca” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/a-azerion-anuncia-o-lanamento-da-sua-inovadora-tecnologia-de-inteligncia-contextual-no-azerion-marketplace monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a6865a86-6474-46a8-8a4e-975b1fe1e41b/image-62.png Outras Notícias - A Azerion anuncia o lançamento da sua inovadora tecnologia de Inteligência Contextual no Azerion Marketplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/4jtitw5qadkw9xbuvffjt5aw2e58n1 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/22324799-b4b3-4b26-bf9f-f5dee5b88c76/Google%2BRetail%2BShop.jpg Outras Notícias - Google testa um novo ícone de “loja de alta qualidade” para pesquisas em dispositivos móveis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/seedtag-adquire-a-empresa-australiana-justeggs-e-expande-se-na-regio-sia-pacfico-apac monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/adfb178d-0d19-4a80-9fc6-f0337ce9abea/Seedtag%2BjusteggsM%26A.jpg Outras Notícias - Seedtag adquire a empresa australiana JustEggs e expande-se na região Ásia-Pacífico (APAC) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/comparamais-lana-novo-website-com-tecnologia-de-inteligncia-artificial monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/59143fd0-e630-403a-b3bb-cf7a3624d1df/compara%2B+pportugal.png Outras Notícias - Comparamais lança novo website com Tecnologia de Inteligência Artificial. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/estudo-revela-o-impacto-do-erro-da-inteligncia-artificial-na-tomada-de-decises-humanas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/55f913f9-f2f9-4b8d-9288-55de3af634f8/image001.png Outras Notícias - Estudo revela o impacto do erro da Inteligência Artificial na tomada de decisões humanas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/azerion-consolida-sucesso-com-resultados-financeiros-de-2023-e-refora-equipa-de-gesto-para-2024 monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/1d0110d6-2d9d-4021-9f98-e7720ebabdc9/0424_FOTOGRUPAL.jpg Outras Notícias - Azerion consolida sucesso com resultados financeiros de 2023 e reforça equipa de gestão para 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/wells-faz-primeira-campanha-com-segmentao-cookieless-usando-inteligncia-artificial monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/165081ad-a812-4eb5-bf33-3071c6a190e2/Havas+converged.png Outras Notícias - Wells faz primeira campanha com segmentação Cookieless usando Inteligência Artificial - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/com-a-webomind-weborama-integra-a-ia-generativa-na-sua-soluo-de-segmentao-contextual monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e463115e-801a-44ed-893e-8985a2b039d7/Webomind+Weborama.png Outras Notícias - Com a Webomind, Weborama integra a IA generativa na sua solução de segmentação contextual - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/webloyalty-inicia-operaes-em-portugal-consolidando-a-sua-presena-internacional-nbsp monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/a-dreammedia-e-a-bigoutdoors-anunciam-a-criao-da-power-prime monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2706f238-f7cd-4938-89e9-291544e7d3eb/grandes-formatos-listagem-03.jpg Outras Notícias - A Dreammedia e a Bigoutdoors anunciam a criação da Power Prime - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/veteranos-da-adtech-lanam-firsthand-uma-startup-de-ia-para-ajudar-publishers-e-marcas monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/97de1088-eac6-48e9-a6f1-032356b50c09/Portada%2BIA%2BFirsthand.jpg Outras Notícias - Veteranos da Adtech lançam Firsthand, uma startup de IA para ajudar publishers e marcas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/atresmedia-e-iberdrola-lanam-o-primeiro-produto-hbrido-de-tv-e-digital-vendido-programaticamente monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/fcc566a5-3bf1-4f84-a8f9-e3be5f30b89f/Portada%2BIberdrola%2BAtresmedia.jpg Outras Notícias - Atresmedia e Iberdrola lançam o primeiro produto híbrido de TV e digital vendido programaticamente - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/adtech-divorcia-se-das-cookies-onde-o-setor-se-deve-concentrar-agora monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/7133f331-75a5-4d71-846a-fe7b689ae4a9/Portada%2BAdTech%2BCookies%2B.jpg Outras Notícias - AdTech “divorcia-se” das cookies: onde o setor se deve concentrar agora? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/publicis-groupe-jcdecaux-e-displayce-assinam-uma-aliana-pioneira-que-revoluciona-o-setor-dooh monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/226a3835-13f7-446e-8684-03bf7c4800cf/Asoc%2BDisplayce%2BPubli%2BJCDecaux.png Outras Notícias - Publicis Groupe, JCDecaux e Displayce assinam uma aliança pioneira que revoluciona o setor DOOH - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/dentsu-creative-iberia-nasce-com-o-objectivo-de-integrar-talentos-portugueses-e-espanhis monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e040ed4d-04fa-40fc-ae50-e9cf5c0b1cbd/TomasFroes-JavierAnton%CC%83anzas%2B%282%29.jpg Outras Notícias - Dentsu Creative Iberia nasce com o objectivo de integrar talentos portugueses e espanhóis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/dreammedia-apresenta-o-lisbon-gate-o-maior-outdoor-digital-de-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e23a03ac-ba62-49e1-a39b-0f91fdc560e3/LisbonGate_Final_2.png Outras Notícias - DREAMMEDIA apresenta o LISBON GATE – O maior Outdoor Digital de Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/como-os-publishers-podem-recompensar-os-utilizadores-pela-inscrio-e-obter-trfego-autenticado monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/09fe8ebe-4498-49d6-93b1-a0e1a79679bd/Trafico%2Bautenticado%2Bportada.jpg Outras Notícias - Como os publishers podem recompensar os utilizadores pela inscrição e obter tráfego autenticado? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/ernst-amp-young-ey-revoluciona-o-mundo-da-consultoria-com-sua-nova-abordagem-de-marketing monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb644322-7bde-4fa9-a77a-d53b4096e465/Portada%2BEY.jpg Outras Notícias - Ernst & Young (EY) revoluciona o mundo da consultoria com sua nova abordagem de marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/making-science-expande-se-nos-pases-nrdicos-e-entra-na-finlndia-criando-uma-joint-venture monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/whats-next-a-celebrao-dos-20-anos-da-dreammedia monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/bb8a3156-a4c8-4fb9-811c-b679f5a0e5b5/5+%282%29.png Outras Notícias - WHAT'S NEXT?: A Celebração dos 20 Anos da DREAMMEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/da8fd614-c5cf-4c2f-91fa-e94da0e9a662/7.png Outras Notícias - WHAT'S NEXT?: A Celebração dos 20 Anos da DREAMMEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/e2954cd7-8c59-4492-abc1-e6cc44500464/8+%281%29.png Outras Notícias - WHAT'S NEXT?: A Celebração dos 20 Anos da DREAMMEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/a-autoridade-francesa-de-proteo-de-dados-multa-o-yahoo-em-10-milhes-de-euros monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/00c60867-6802-40ef-8289-242bf5520aba/Yahoo%2Bmulta.jpg Outras Notícias - A Autoridade Francesa de Proteção de Dados multa o Yahoo em 10 milhões de euros - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/inetum-refora-compromisso-com-inovao-atravs-do-desenvolvimento-de-plataforma-de-ia-generativa-para-ambientes-sap monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/eric-king-o-novo-diretor-geral-da-gsk-em-portugal monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/omnicom-media-group-emea-faz-parceria-com-a-glovo-para-impulsionar-retail-media-na-europa-e-em-frica monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/a96a935e-d428-48de-8bf3-72a24772b533/OMG%2BGlovo.jpg Outras Notícias - Omnicom Media Group EMEA faz parceria com a Glovo para impulsionar Retail Media na Europa e em África - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/a-jc-decaux-estreia-oferta-programmatic-em-portugal monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/4a2c4c52-d5bc-4a5d-9523-99e0c2e8e387/digital+expo_1.jpg Outras Notícias - A JCDecaux estreia oferta programmatic em Portugal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/petal-ads-ajuda-worten-a-atrair-novos-utilizadores-para-o-site-da-retalhista monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/93729e86-891f-41e1-a076-a415b087d069/Screenshot+2023-10-30+at+17.58.07.png Outras Notícias - Petal Ads ajuda Worten a atrair novos utilizadores para o site da retalhista - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/liveramp-lana-ativao-nativa-de-data-clean-rooms-e-melhora-a-resoluo-de-id-da-cloudd monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/a-trade-desk-comea-a-oferecer-recursos-de-medio-fluzo-aos-seus-clientes monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/adlook-torna-se-no-primeiro-dsp-a-integrar-na-api-topics monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/uma-introduo-ao-udio-programtico-tipos-de-contedo-vantagens-e-desafios-by-magnite monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/doubleverify-entra-no-setor-de-publicidade-em-jogos-in-game monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/271032cb-f9e8-4ad1-aede-eb57b56b8889/Portada%2BDoubleverify.jpg Outras Notícias - DoubleVerify entra no setor de publicidade em jogos (In-Game) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/id5-anuncia-aumento-de-cpm-de-at-365-em-seu-mdulo-prebid-analytics monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/2c225d5d-7472-40b9-9cc0-b47b34b1da19/id5.jpg Outras Notícias - ID5 anuncia aumento de CPM de até 365% em seu módulo Prebid Analytics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.programmatic-portugal.com/outras-noticias/os-bancos-entendem-os-players-do-setor-de-adtech-os-prs-e-contras-do-caso-mediamath monthly 0.5 2025-04-21 https://www.programmatic-portugal.com/outras-noticias/anzu-e-ias-lanam-a-primeira-soluo-no-mercado-que-mede-a-qualidade-de-campanhas-em-ambientes-3d-in-game monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/627e313c079e7f69c5e265af/019141e7-7d1f-4c30-a49f-b8281c20e5e6/anzu%2Bias.jpg Outras Notícias - Anzu e IAS 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